For marketers and businesses, Unbounce has earned its reputation as a trusted tool for creating landing pages that convert. But let’s be honest—no single tool works perfectly for everyone.
For startups or small businesses, pricing can be a hurdle, while customization limitations may push others to seek alternatives. And while Unbounce’s drag-and-drop builder is undeniably intuitive, it may lack the depth needed for highly tailored designs.
Unbounce’s integration options also leave some businesses struggling to connect their existing tools, leading to inefficiencies and added manual work. So, what do you do if Unbounce isn’t cutting it for your business?
Whether you’re looking for advanced customization, better pricing, or simpler tools, this guide will help you explore alternatives that provide similar functionality while meeting your unique requirements.
Note: The brands and examples discussed below were found during our online research for this article.
1. Bitly
Bitly streamlines the creation of branded landing pages and offers powerful click-tracking capabilities, making it easier for businesses to engage users.
As a straightforward alternative to Unbounce, the platform focuses on simplicity and performance. Businesses can easily create impactful landing pages with Bitly and track their performance, without the need for complex tools or advanced tech expertise.
Who it’s best for: Teams of all sizes that need an easy-to-use yet comprehensive solution that supports their broader marketing efforts
Why it’s a good alternative
Looking for a platform that combines efficiency with strong branding? Bitly might just be your perfect match. Here’s why:
- Branded, no-code landing pages: Bitly Pages make it easy for businesses to design custom-branded landing pages in minutes—no coding wizardry required.
- Comprehensive analytics: Gain actionable insights into your campaigns with detailed page performance metrics, such as click-through rates and location data, to help refine your strategy.
- Integrations for multi-channel marketing: Bitly connects seamlessly with marketing tools like email platforms, social media, and analytics dashboards, ensuring smooth workflows and consistent branding across channels.
Limitations: Bitly doesn’t offer built-in A/B testing. However, businesses can create multiple versions of Bitly Pages to test different elements (like calls to action, layouts, or images) and measure which resonate best with their audiences.
The Bitly platform excels at creating branded landing pages, but its capabilities go much further. By integrating Bitly Pages with Bitly Links and Bitly Codes, businesses can direct traffic from offline and online touchpoints to centralized, branded destinations.
Whether your audience scans a QR Code on a flyer or clicks a short link in an email, they’re seamlessly taken to a mobile-optimized landing page that delivers results.
Top features and pricing
Bitly offers a range of advanced features to help elevate your marketing efforts:
- Short URLs: Create branded links that are concise, easy to share, and visually reinforce your brand identity.
- Custom QR Codes: Design QR Codes that match your branding, complete with logos and color schemes, to connect your offline and online efforts.
- Engagement analytics: Dive deep into your link data, tracking clicks, location data, and trends to optimize future campaigns.
- Integrations: Connect Bitly with your favorite tools and platforms, streamlining everything from email marketing to social media campaigns.
Bitly’s flexible pricing plans fit a variety of business needs. They include:
- Free: $0/month
- Core: $8/month (billed annually)
- Growth: $29/month (billed annually)
- Premium: $199/month (billed annually)
- Enterprise: Custom pricing
2. Instapage
Instapage is a powerful choice for businesses that prioritize advanced customization and optimization tools for their landing pages. With a comprehensive set of tools designed to boost conversion rates, Instapage helps marketers create high-performing landing pages that stand out.
And when well-optimized landing pages can achieve impressive conversion rates, ranging from 21 to 50%, they’re an essential part of any marketing strategy.
Who it’s best for: Larger teams and brands that need advanced customization options and analytics
Why it’s a good alternative
If your business needs more than just the basics, Instapage delivers a robust suite of tools for in-depth landing page optimization. Here’s what makes it a standout option:
- Advanced A/B testing and personalization: Instapage provides sophisticated split testing tools, allowing businesses to experiment with headlines, images, and call-to-action buttons to find the winning combination.
- Seamless integrations: With compatibility across a wide range of tools—including CRM systems—Instapage fits seamlessly into existing workflows. This ensures your marketing campaigns are cohesive and efficient.
Limitations: This platform’s features come at a higher price point, which may pose challenges for startups or smaller businesses on tighter budgets.
Top features and pricing
- Drag-and-drop page builder: Create pixel-perfect layouts with an intuitive drag-and-drop builder that requires no coding knowledge—great for beginners.
- Heatmaps: Understand visitor behavior with heatmaps that track clicks, mouse movements, and scroll depth. This data highlights which areas of your landing page attract the most attention, informing data-driven design optimizations.
- Dynamic text replacement: Enhance personalization by automatically updating landing page text to match visitor search terms or ad copy. This improves relevance and boosts conversions.
Instapage offers three pricing tiers:
- Create Plan: $79/month (billed annually)
- Optimize Plan: $159/month (billed annually)
- Convert Plan: Custom pricing for enterprises
3. Leadpages
Leadpages simplifies the landing page design process, making it accessible to small businesses and non-technical users. It excels in quick, form-based lead collection, allowing businesses to expand their email lists or generate sales-ready inquiries. Its intuitive interface ensures that even users without technical expertise can design the types of landing pages that truly make an impact.
Who it’s best for: Small brands and individuals who need to launch simple yet professional landing pages for lead generation
Why it’s a good alternative
If you’re looking for a tool that goes beyond the basic functionalities but doesn’t overwhelm with complexity, Leadpages strikes a good balance. Key advantages include:
- Extensive template library: With a broad selection of pre-built templates, Leadpages lets you create polished landing pages in no time—perfect for marketers on a tight schedule.
- Built-in lead capture: Keep your pipeline full of qualified prospects with the platform’s intuitive lead capture forms.
Limitations: While Leadpages excels in simplicity, it may fall short for users seeking advanced design capabilities or highly customized layouts.
Top features and pricing
- Conversion tracking: Provides detailed performance metrics, such as click-through rates, to help businesses measure success
- Pop-ups and alert bars: Customizable tools for capturing attention and driving action on specific offers or announcements
- SEO-friendly designs: Built-in optimization tools to help landing pages rank higher in search results
Leadpages offers three pricing plans:
- Standard Plan: $37/month (billed annually)
- Pro Plan: $74/month (billed annually)
- Advanced Plan: Custom pricing
4. GetResponse
For businesses in need of a comprehensive marketing tool, GetResponse is a standout option. It combines a landing page builder with powerful email marketing and automation features, offering a versatile platform for managing campaigns with ease.
Landing pages have the highest conversion rate among all types of signup forms, clocking in at an impressive 23%, and GetResponse helps you capitalize on those opportunities effectively.
Who it’s best for: Larger teams that need an all-in-one solution for digital and email marketing
Why it’s a good alternative
GetResponse’s all-in-one approach makes it a strong choice for businesses looking to centralize their marketing efforts. Here’s why it’s worth considering:
- Integrated marketing suite: With GetResponse, you don’t just get a landing page builder. You also gain access to email marketing automation, allowing you to handle multiple aspects of your campaigns in one place.
- Webinar hosting: Engage your audience with live presentations and interactive sessions—perfect for product launches or in-depth tutorials.
Limitations: With limited landing page customization, GetResponse may not offer the advanced personalization you need.
Top features and pricing
- Intuitive page builder: Create pages with a tool that prioritizes efficiency and ease.
- Behavioral segmentation: Advanced AI groups users based on actions for better targeting.
- Live webinar tools: Host interactive sessions to connect with audiences.
- Pre-built customer journeys: Automate workflows to nurture leads and move them through the funnel.
GetResponse provides four pricing plans:
- Email Marketing: $15.58/month
- Marketing Automation: $48.38/month
- Ecommerce Marketing: $97.58/month
- MAX Plan: From $1,099/month
5. ClickFunnels
ClickFunnels is more than just a landing page builder—it’s an all-in-one platform designed to create high-converting sales funnels. From guiding potential customers through the buying journey to optimizing sales processes, ClickFunnels offers tools to help businesses boost revenue and streamline their marketing efforts.
For businesses evaluating Unbounce vs. ClickFunnels, the latter stands out for its focus on complete sales funnel solutions rather than standalone pages.
Who it’s best for: B2B brands that want to create fully optimized, high-converting sales funnels
Why it’s a good alternative
ClickFunnels shines as a go-to choice for businesses that need more than basic landing pages. Here’s why:
- Complete funnel-building solutions: ClickFunnels is designed to create end-to-end sales funnels, guiding potential customers from interest to purchase. For businesses looking to simplify and centralize their sales processes, this can be a game-changer.
- Built-in sales tools: Tools like upselling features and lead management systems are baked into the platform, making it easier to increase revenue and manage customer relationships efficiently—all without needing extra software.
Limitations: While ClickFunnels offers impressive features, it does come with a steeper price tag and learning curve, which may be daunting for smaller businesses or newcomers to digital marketing.
Top features and pricing
- Pre-built funnel templates: Access a wide range of templates designed for a variety of industries and needs, reducing the time and effort needed to create effective funnels.
- Checkout page integration: Ensure smooth transactions with checkout pages that integrate seamlessly into your funnels.
- Upsell features: Increase the average order value by creating upsell and cross-sell offers that encourage additional purchases.
ClickFunnels offers two straightforward pricing plans:
- Startup Plan: $81/month
- Pro Plan: $248/month
6. Builderall
Builderall is a versatile all-in-one digital marketing platform that provides a suite of tools, including a landing page builder, to help businesses grow their online presence. With video features built in, Builderall helps you capitalize on the fact that video can significantly boost landing page conversions.
Who it’s best for: SMBs and agencies that want to manage all their digital marketing efforts from a single platform
Why it’s a good alternative
Builderall offers a compelling solution for businesses that need more than just a page builder. Here’s why it’s worth considering:
- Comprehensive toolset: From website creation and email marketing to sales funnels, Builderall consolidates essential tools into one cost-effective platform. It’s ideal for businesses looking to simplify their tech stack without sacrificing functionality.
- Automation workflows: The platform includes automation workflows for email marketing and lead generation, helping businesses save time and focus on what matters most—connecting with customers.
Limitations: While the platform offers a range of tools, users may find the interface less intuitive compared to some of the other options on this list.
Top features and pricing
- Flexible layout builder: Adjust and organize elements to create visually appealing pages.
- Video marketing tools: Incorporate video content directly into your campaigns.
- SEO content tools: Enhance page visibility with built-in optimization tools.
Builderall offers four pricing plans to accommodate businesses of all sizes:
- Core Plan: $17/month
- Essentials Plan: $47/month
- Advanced Plan: $97/month
- Premium Plan: $247/month
7. Landingi
Landingi is a great landing page builder made for non-developers who want to create professional pages with zero hassle. Whether you’re a solo marketer or a small business owner, this platform’s user-friendly design ensures you can whip up effective landing pages in no time.
Who it’s best for: Individuals, small brands, and influencers who have basic landing page needs and prioritize simplicity
Why it’s a good alternative
If you need a straightforward tool for quick page creation that aligns with landing page best practices, Landingi is worth a look. Here’s why:
- Customizable templates: Choose from a variety of templates and tailor them to your business needs, making the design process fast and stress-free.
- A/B testing: Optimize pages with built-in tools to test different variations and improve conversion rates.
Limitations: Landingi has limited customization features, which might leave users wanting more.
Top features and pricing
- Interactive design tool: Create and customize pages with drag-and-drop functionality tailored to marketers.
- Lead generation forms: Add forms, pop-ups, and dynamic widgets to capture customer data.
- Page optimization suite: Includes heatmaps and analytics for better user engagement insights.
- Third-party compatibility: Integrates with CRM platforms and email tools for smoother campaigns.
Landingi has a wide range of pricing plans to suit different business needs:
- Free Plan: Publish one landing page for free.
- Lite Plan: $24/month (billed annually)
- Professional Plan: $57/month (billed annually)
- Unlimited Plan: $820/month (billed annually)
8. ActiveCampaign
ActiveCampaign is an all-in-one marketing solution that seamlessly blends landing page creation, marketing automation, and CRM tools into a comprehensive solution. If you’re juggling campaigns, customer relationships, and sales processes, this platform has the tools to keep everything running smoothly.
Who it’s best for: Agencies and mid-sized brands that need a streamlined platform to manage all their marketing efforts
Why it’s a good alternative
For businesses looking to simplify their marketing efforts while boosting engagement, ActiveCampaign ticks all the right boxes:
- Unified platform: With landing page creation, marketing automation, and CRM tools under one roof, businesses can streamline operations and stay organized.
- Lead nurturing: Create automated workflows and personalized messaging to guide leads through the sales funnel, building meaningful connections along the way.
Limitations: While ActiveCampaign excels in marketing automation, its landing page builder may not be as intuitive or feature-packed as a dedicated platform.
Top features and pricing
- Conditional content: Dynamically change page content and calls to action in real time to match visitor preferences.
- Integrated contact scoring system: Rate leads based on their actions and engagement levels for better follow-ups.
- Stakeholder dashboards: Provide department-specific insights, keeping marketing, sales, and operations aligned.
- Cross-channel workflows: Automate tasks between email, landing pages, and lead nurturing in one ecosystem.
ActiveCampaign offers four pricing plans:
- Starter: From $15/month
- Plus: From $49/month
- Pro: From $79/month
- Enterprise: From $145/month
Choose Bitly as your landing page tool today
Landing pages are indispensable when it comes to turning visitors into customers, offering a focused path toward actions like signing up or making a purchase. Whether you need advanced customization, an easy-to-use platform, or an all-in-one solution, the right tool can make all the difference.
Bitly Pages is a complete solution that elevates your branding, builds trust, and keeps you informed with real-time analytics. Offering branded links, custom QR Codes, and high-performing landing pages all in one platform, Bitly equips you with the tools to amplify your reach and maximize your conversions.
And with actionable insights at your fingertips, you can continuously refine your strategy and turn every click into measurable growth.
Ready to create high-converting landing pages that truly connect with your audience? Get started with Bitly today!
