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Link your marketing with Bitly

Bitly makes it easy to create, share, and track short links and QR Codes. Find what’s resonating and scale it into bigger reach, more clicks, and more sales.

Get started for free

Short URL
Bitly link icon URL Shortener Upward facing arrow
Create polished, branded short links for every campaign you run.
  • AI-powered link creation
  • Custom domains and back-halves
  • URL redirects
  • Bulk link shortening

Get started for free

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QR Code Sample
QR Codes Upward facing arrow
Generate dynamic, custom QR Codes you can update anytime.
  • Customizable colors, patterns, and logos
  • Dynamic QR Codes
  • PNG/JPEG/SVG downloads
  • Bulk QR Code creation

Get started for free

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Analytics Dashboard
Landing pages icon Analytics Upward facing arrow
See what's working across your links and QR Codes, simply and clearly.
  • Geography, referrer, and device tracking
  • Cross-channel analytics dashboards
  • AI-powered analytics and insights
  • Campaign performance and UTMs

Get started for free

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Boost your reach and expand your digital presence

  • Use short links to share important information and updates on social media, in email campaigns, or via SMS campaigns.
  • Personalize QR Codes to grow your digital footprint in the physical world, driving more interaction and connection wherever your audience may be.
  • Direct your links and codes to personalized landing pages and make it easy to share your content or services for maximum visibility.
Multiple touch points

Create more consistent, memorable brand experiences

  • Create familiarity with your audience and establish brand consistency with custom QR codes, branded short links, and landing pages.
  • Capture attention and leave a lasting impression. Customize your QR Codes and landing pages with logos, brand colors, and more– and easily redirect them whenever you need to.
Summer sale short link, QR Code and Bitly Pages UI

See what’s working, when, and where – in real-time

  • Use real-time data and analytics to make decisions about the best placement for your QR Codes and short links.
  • Clear and simple: Unlike analytics tools and complex enterprise dashboards, get delivered, jargon-free insights—no expertise required.


  • Granular & real-time data:  detailed geographic breakdowns (city/country), device type insights, and referrer data so you can optimize campaigns instantly
Bitly Analytics Dashboard

Analyze your performance

Ask Bitly Assist questions about your link and QR Code performance in plain language and get easily digestible, data-backed insights. Bitly Assist can help you analyze top performing links, summarize last week’s performance, and even compare traffic sources.

  • Ask anything about your link clicks and QR Code scans in your own words and get quick answers from your engagement data in seconds 
  • Drill into time comparisons, geographic breakdowns, referrer sources, device types, and more to help you build performance reports—no expertise required
  • Pull performance by tags, date ranges, or specific links, so you can get the targeted analysis you need without navigation or manual work

 

Ask Bitly Assist questions about your link and QR Code performance in plain language and get easily digestible, data-backed insights

Generate and track connections without leaving your workflow

  • Integrate with the most tools you already use, like Canva, ChatGPT, Shopify, HubSpot, Sprout Social, Adobe, and more.

  • Save time creating connections and tracking at scale with over 800 integrations and API connectors, including AI-first workflows through LLM integrations and a comprehensive MCP.
Various integrations being showcased

Adopted and loved by millions of users for over a decade

3M+
Customers
2B+
Links & QR Codes created anually
100B+
Clicks & scans annually
3,400+
Connected apps & workflows
99.99%
Uptime

Pricing for brands and businesses of all sizes

Connect to your audience with branded links, QR Codes, and landing pages that will get their attention.

Diamond icon Save up to 34% with our annual plans

Pay annuallyPay monthly
 
Free
$0/month  
$0/month  

Try it out for free

  • 2 QR Codes/month
  • 5 links/month
  • 2custom landing pages
  • 3 custom back-halves/month
  • Unlimited clicks & QR Code scans
  • QR Code customizations
 
Core
$10/month (annual charge of $120)
Annual Plan Only
 

Unlock powerful data
Everything in Free, plus:

  • 5QR Codes/month
  • 100links/month
  • 5custom landing pages
  • 30 days of click & scan data
  • UTM Builder
  • Advanced QR Code customizations
  • Link & QR Code redirects
  • Bitly Assist: Create links and analyze performance with AI — NEW
Reccommended
Growth
$29/month (annual charge of $348)
$35/month  

Create memorable brand experiences
Everything in Core, plus:

  • 10 QR Codes/month
  • 500 links/month
  • 10custom landing pages
  • Complimentary custom domain*
  • Branded links
  • 4 months of click & scan data
  • Bulk link & QR Code creation
 
Premium
$199/month (annual charge of $2,388)
$300/month  

Scale your connections
Everything in Growth, plus:

  • 200 QR Codes/month
  • 3,000 links/month
  • 20custom landing pages
  • 1 year of click & scan data
  • Custom campaign-level tracking
  • City-level and device type click & scan data
  • Mobile deep linking