Communicate with clarity thanks to polished short links

  • Share custom short links to build trust with clients when delivering important updates and confidential information via email or SMS.
  • Increase click-through rates by editing the back-half of your links so clients know exactly where they’re heading after they click.
  • Save time on internal communications by sharing memorable short links to key workspaces, dashboards, and documentation.
Text message featuring a custom short link

Streamline your workflows and get efficient with customizable QR Codes

  • Make it easy for your team to share reports, presentations, and proposals with clients thanks to QR Codes that can be generated in seconds.
  • Ensure consistency across the marketing collateral you create by customizing your QR Code to match your brand colors and logo.
  • Add QR Codes to slide decks and presentations so clients can easily scan to access additional material.

Looking for some inspiration? Read our How Marketers Use QR Codes in 2025 report for insights and examples on how to make QR Codes work harder for you.

 

Laptop with QR code for marketing campaign concepts

Point your clients in the right direction with a branded Link-in-bio page

  • Create branded Link-in-bio pages to direct your followers and clients to helpful resources, updates, thought leadership, and press coverage.
  • Measure the success of each link on your page with Bitly Analytics so you can refine your strategy and share more of what people love.
  • Drive client views, sales, subscribers, and leads with branded landing pages—no coding or technical expertise required.
Link-in-bio and pages UI

Boost client satisfaction and build trust with the Bitly Connections Platform

  • Create, manage, and track all of your offline and online client interactions in one simple platform.
  • Skip the learning curve and empower your team to create short links, QR Codes, and landing pages with Bitly’s intuitive interface.
  • Tap into the power of all the tools you already know and love with Bitly’s 800+ integrations.
Bitly connections platform UI

Start building powerful connections today

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The Bitly Connections Platform

Use our URL shortener, QR Codes, and landing pages to engage your audience and connect them to the right information. Build, edit, and track it all in the Bitly Connections Platform.

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Short-links illustration example
Bitly link icon URL Shortener Upward facing arrow
A comprehensive solution to help make every point of connection between your content and your audience more powerful.

Popular URL Shortening Features

  • URL shortening at scale
  • AI-generated custom domains
  • URL redirects
  • Advanced analytics & tracking

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QR code options and sample of colors available
QR Codes Upward facing arrow
QR Code solutions for every customer, business and brand experience.

Popular QR Code Features

  • Fully customizable QR Codes
  • Dynamic QR Codes
  • QR Code types & destination options
  • Advanced analytics & tracking

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Various samples of Bitly Landing Pages
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Bitly Pages helps you create engaging, mobile-optimized landing pages in minutes.

Popular Landing Page Features

  • Custom URLs for social media
  • Customizable landing page
  • Easy-to-manage links
  • Link and landing page tracking

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What our customers are saying

Frequently asked questions (FAQs)

How does Bitly support professional service firms with client communication?

Bitly supports professional service firms by providing efficient means to share resources and revealing valuable customer insights. The Bitly Connections Platform:

  • Offers short links, making it easy to share onboarding forms, service details, contracts, and client portals in a mobile-friendly way.
  • Helps you create QR Codes to bridge the gap between physical materials like business cards and digital content, like policy updates.
  • Helps you create mobile-optimized landing pages to house valuable communications, like service information and appointment details.
  • Facilitates branded communication by letting you customize QR Codes, short links, and landing pages with company elements like your colors, logo, and domain.
  • Tracks customers’ interactions with links, codes, and pages to show you the kind of communications that resonate the most with your target audience.
What types of professionals benefit most from Bitly’s solutions?

Bitly’s solutions can benefit any professional service provider who manages digital client journeys. Some major ones include:

  • Consultants: Bitly Links and Codes can make it easy to share proposals with clients via email or SMS channels. They can also help them A/B test different types of content to identify what drives their clients’ target audiences to action.
  • Legal teams: Branded Bitly Links and Bitly Codes can provide seamless access to client intake forms (via URL).
  • Accountants: Custom Bitly Links can be a secure, professional-looking means to share financial reports.
  • Financial advisors: Bitly Pages can help create dedicated web pages to market their services, share market updates, and collect contact information from potential clients.
  • Architects: Bitly’s shortened URLs can link to their portfolios or building plans.
  • Real estate agents: Bitly Codes on signs and flyers can direct potential property buyers to web pages with listings, virtual tours, and appointment schedulers.
Can Bitly Links be used in client reports, proposals, and documents?

Yes. This approach provides clients with access to relevant information while keeping documentation clean and organized. You can provide content summaries in reports and then use Bitly Links to point clients to supporting files for comprehensive details.

You can also use Bitly Links in proposals to direct your audience to payment pages or add them to reports to provide seamless access to project dashboards.

Using branded short links keeps your documents organized, making it easy for clients to focus on key messages.

What are the benefits of using QR Codes in a professional services context?

QR Codes provide instant access to digital destinations from both online and offline mediums. They can direct clients to book appointments, sign agreements, view documents, access service details, and even join webinars (via URL), all without lengthy manual searches. This enhances clients’ convenience, potentially resulting in more engagements.

These codes also save valuable space, which is particularly useful in space-constrained formats like business cards or printed reports. Instead of crowding printed materials with information or explanations, you can use QR Codes to link clients to comprehensive online content, like your brand’s story and detailed performance data.

Dynamic QR Codes, like Bitly Codes, can be updated after creation. Customers with upgraded plans can modify destination URLs without creating new codes, ensuring clients always access the most current content.

How does Bitly help streamline appointment scheduling and intake?

Bitly Links eliminates friction in appointment scheduling. A single click takes clients directly from your marketing materials to your intake form, scheduling app, or booking calendar.

Bitly Codes also help direct clients to personalized booking landing pages from physical materials. This reduces appointment scheduling friction, potentially increasing booking numbers.

How can professional services teams track the effectiveness of their communications?

With Bitly Analytics, when you use any of Bitly’s products. Bitly Analytics provides real-time data on clients’ interactions with your marketing or communication materials, offering valuable insights into their effectiveness. You can access data such as:

  • Total engagements: Helps you identify the types of content, messages, and channels that resonate best with clients.
  • Engagements by device: Shows you the most popular devices, allowing for well-informed content optimization efforts.
  • Engagements over time: Gives you a snapshot view of daily engagements, which can help you improve outreach timing.
  • Location data: Reveals how clients in different areas engage, facilitating effective targeting strategies.
Can I organize links by client or campaign?

Yes. Bitly offers a Campaigns feature, allowing you to organize links into different channels through tags. You could tag them by the communication medium used (something like “email” or “SMS”), by type of client (could be “potential client” or returning client”), or even by practice area (“tax” or “accounting” for example).

This way, you can easily isolate specific links from the rest and monitor their performance.

Is there a free plan available for businesses to get started?

Yes. Bitly offers five plans: Free, Core, Growth, Premium, and Enterprise.

The Free Plan allows you to explore Bitly’s products. You can shorten URLs, create QR Codes and landing pages, customize your assets, and access landing page view data. These features can help you streamline access to information and provide some insight into what type of content resonates best with your target audience.

For more comprehensive features, you can always upgrade to a different Bitly plan. A paid Bitly plan unlocks more codes, short links, landing pages, customization options, and analytics. It also gives you access to UTM building capabilities, which can help you get granular engagement data via Google Analytics.

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Connections Platform dashboard