Bitly supports professional service firms by providing efficient means to share resources and revealing valuable customer insights. The Bitly Connections Platform:

• Offers short links, making it easy to share onboarding forms, service details, contracts, and client portals in a mobile-friendly way.
• Helps you create QR Codes to bridge the gap between physical materials like business cards and digital content, like policy updates.
• Helps you create mobile-optimized landing pages to house valuable communications, like service information and appointment details.
• Facilitates branded communication by letting you customize QR Codes, short links, and landing pages with company elements like your colors, logo, and domain.
• Tracks customers’ interactions with links, codes, and pages to show you the kind of communications that resonate the most with your target audience.

Bitly’s solutions can benefit any professional service provider who manages digital client journeys. Some major ones include:

• Consultants: Bitly Links and Codes can make it easy to share proposals with clients via email or SMS channels. They can also help them A/B test different types of content to identify what drives their clients’ target audiences to action.
• Legal teams: Branded Bitly Links and Bitly Codes can provide seamless access to client intake forms (via URL).
• Accountants: Custom Bitly Links can be a secure, professional-looking means to share financial reports.
• Financial advisors: Bitly Pages can help create dedicated web pages to market their services, share market updates, and collect contact information from potential clients.
• Architects: Bitly’s shortened URLs can link to their portfolios or building plans.
• Real estate agents: Bitly Codes on signs and flyers can direct potential property buyers to web pages with listings, virtual tours, and appointment schedulers.

Yes. This approach provides clients with access to relevant information while keeping documentation clean and organized. You can provide content summaries in reports and then use Bitly Links to point clients to supporting files for comprehensive details.

You can also use Bitly Links in proposals to direct your audience to payment pages or add them to reports to provide seamless access to project dashboards.

Using branded short links keeps your documents organized, making it easy for clients to focus on key messages.

QR Codes provide instant access to digital destinations from both online and offline mediums. They can direct clients to book appointments, sign agreements, view documents, access service details, and even join webinars (via URL), all without lengthy manual searches. This enhances clients’ convenience, potentially resulting in more engagements.

These codes also save valuable space, which is particularly useful in space-constrained formats like business cards or printed reports. Instead of crowding printed materials with information or explanations, you can use QR Codes to link clients to comprehensive online content, like your brand’s story and detailed performance data.

Dynamic QR Codes, like Bitly Codes, can be updated after creation. Customers with upgraded plans can modify destination URLs without creating new codes, ensuring clients always access the most current content.

Bitly Links eliminates friction in appointment scheduling. A single click takes clients directly from your marketing materials to your intake form, scheduling app, or booking calendar.

Bitly Codes also help direct clients to personalized booking landing pages from physical materials. This reduces appointment scheduling friction, potentially increasing booking numbers.

With Bitly Analytics, when you use any of Bitly’s products. Bitly Analytics provides real-time data on clients’ interactions with your marketing or communication materials, offering valuable insights into their effectiveness. You can access data such as:

• Total engagements: Helps you identify the types of content, messages, and channels that resonate best with clients.
• Engagements by device: Shows you the most popular devices, allowing for well-informed content optimization efforts.
• Engagements over time: Gives you a snapshot view of daily engagements, which can help you improve outreach timing.
• Location data: Reveals how clients in different areas engage, facilitating effective targeting strategies.

Yes. Bitly offers a Campaigns feature, allowing you to organize links into different channels through tags. You could tag them by the communication medium used (something like “email” or “SMS”), by type of client (could be “potential client” or returning client”), or even by practice area (“tax” or “accounting” for example).

This way, you can easily isolate specific links from the rest and monitor their performance.

Yes. Bitly offers five plans: Free, Core, Growth, Premium, and Enterprise.

The Free Plan allows you to explore Bitly’s products. You can shorten URLs, create QR Codes and landing pages, customize your assets, and access landing page view data. These features can help you streamline access to information and provide some insight into what type of content resonates best with your target audience.

For more comprehensive features, you can always upgrade to a different Bitly plan. A paid Bitly plan unlocks more codes, short links, landing pages, customization options, and analytics. It also gives you access to UTM building capabilities, which can help you get granular engagement data via Google Analytics.