You’ve poured endless hours into developing your app, and it’s finally ready to launch. But before you hit the “publish” button, have you thought about your app’s landing page?
A well-designed app landing page is crucial for the success of any mobile application. It serves as the first point of contact for potential users and can significantly influence their decision to download the app.
An organized, visually appealing, and user-friendly landing page can attract more downloads and increase user engagement by providing a clear call to action and easy navigation. In this article, you’ll learn the critical elements of a successful app landing page and read about five examples of well-designed landing pages that convert for inspiration.
What is an app landing page?
An app landing page is a standalone web page that promotes a mobile application. It’s different from the app store page, which provides basic information about the app and serves as a download link. The purpose of a mobile app landing page is to entice potential users to download the app by showcasing its:
- Features
- Functionality
- Benefits
- Unique selling points
But why is having an effective app landing page so important?
For starters, it can significantly impact the success of your app. With ~5.2 million apps available in the App Store and Google Play Store combined, standing out from the competition can be challenging. An app landing page can help people notice your app and increase its downloads. It provides a more comprehensive and visually appealing representation of your app.
Moreover, an effective app landing page can also improve user experience and engagement. At the end of the day, your goal is to get users to not only download your app but also use it regularly. A well-designed landing page provides a clear call to action and easy navigation. Users can easily understand your app’s value proposition and take the desired action.
Lastly, having an app landing page can also improve your app’s visibility. Search engines like Google index web pages, including app landing pages. With the right keywords and SEO optimization, your app landing page can rank higher in search results and attract more organic traffic.
Bitly Pages provides an easy and user-friendly platform for creating and designing landing pages for your app. With customizable Bitly Pages templates, analytics, and A/B testing capabilities, you can create a standout app landing page without any coding or website design skills.
The most important components of an app landing page
While every app landing page is unique and may have different features based on its target audience, there are some key components that every successful app landing page should include.
Clear and compelling headline
The headline is the first thing potential users will see when they visit your app landing page. It should be clear and concise and convey your app’s value proposition to give users a reason to download the app.
Here are some tips for writing a compelling headline:
- Keep it short and sweet.
- Use powerful and descriptive words (for example, “trusted,” “thriving,” or “expertise”).
- Focus on the benefits, not just features.
- Use numbers or statistics to showcase your app’s success (such as, “Join over 1 million satisfied users”).
- Make it relatable to your target audience.
Engaging visuals
High-quality visuals, including images, videos, and animations, help engage potential users and make your app more appealing. They also provide a visual representation of your app’s features so users can understand its functionality easily.
Here are some examples of effective use of visuals on app landing pages:
- Using high-resolution screenshots of the app to showcase its interface and design
- Including a demo video that highlights the app’s features and benefits
- Utilizing animations and GIFs to showcase the app’s unique selling points or key features
- Incorporating user-generated content, such as testimonials or reviews, to build trust and credibility
Adding these visuals and media elements to landing pages designed with Bitly is a breeze. You can include carousels of images or embedded YouTube videos with just a few clicks to drive more conversions with Bitly Pages.
Concise, persuasive copy
Your copy should be clear, concise, and persuasive. You don’t want to bore potential leads with long paragraphs or confuse them with technical jargon. Structure your text to maintain reader interest and drive action by:
- Using short paragraphs.
- Including bullet points for easy reading.
- Utilizing headers and subheaders to break up the text and make it more scannable.
- Using persuasive language that speaks directly to your target audience.
Strong calls to action (CTAs)
The end goal of your app’s landing page is to get users to take action. That could mean downloading the app, signing up for a free trial, or subscribing to a newsletter. Your call to action will prompt users to take that desired action. Some effective CTA buttons include:
- “Download now”
- “Get the app”
- “Sign up for free”
- “Start your trial”
- “Subscribe to our newsletter”
When creating a CTA, make sure it stands out and that you place it strategically on the page. Follow these tips to create a strong CTA:
- Use bold and attention-grabbing colors that contrast with the rest of the page.
- Keep it short and simple.
- Use action-oriented words (such as, “download,” join,” “try,” “get,” “sign up,” and “subscribe”).
- A/B test different CTAs to see which one performs the best.
It’s also important to make sure your CTA is functional and leads users to the desired action. Broken, misleading, or non-functional CTAs will only frustrate users and lower your conversion rates.
Social proof or testimonials
Nothing will be more persuasive to potential customers than hearing positive experiences from real app users. Including user reviews, ratings, and testimonials from satisfied customers can build trust and credibility. When incorporating social proof on your app landing page, consider these tips:
- Use real names and photos of the reviewers for authenticity.
- Include quotes or snippets from reviews or testimonials rather than the entire text.
- Use a variety of sources, such as app store reviews, social media comments, or customer surveys.
5 app landing page examples to check out for inspiration
The best (and fastest) way to get your app landing page up and running is by exploring and getting inspiration from already successful pages. Here are five of the best app landing page examples that you can check out for inspiration:
(Note: These examples were found during our online research for this article)
1. Headspace
Headspace’s landing page is a masterclass in simplicity and clarity. The headline is short yet effective—”Meditation & Sleep Made Simple.” It clearly conveys the app’s value proposition and target audience (people who want to improve their sleep and mindfulness).
The visuals on the page are minimal but impactful, featuring a calming color palette and animations that showcase the app’s features. It also includes a video demo, giving users a taste of the app’s interface and functionality. The copy is concise and persuasive, highlighting the benefits of using Headspace.
One unique element of this landing page is the all-encompassing “Try for free” CTA, which leads users to download the app and sign up for a free trial, eliminating any barriers to experiencing the app’s benefits.
2. Uber
Booking a ride with Uber has become second nature to many of us, and its landing page plays a significant role in that. You’ll first notice the bold, contrasting color scheme that captures attention and conveys a sense of efficiency.
Its uncluttered, interactive design with a layout that emphasizes the key features (ride options, safety measures, and pricing) makes it easy for users to scan and understand the app’s benefits quickly.
It also includes social proof through customer ratings and reviews, showcasing the app’s reliability and trustworthiness. The CTA is prominently displayed, with the option to download the app for both iOS and Android users.
3. Slack
If you’ve ever used Slack, you know how efficient and user-friendly it is. Its landing page effectively conveys this through its clean and straightforward design. From the headline—”Where work happens”—to the visuals and copy, it clearly communicates how Slack can improve communication and collaboration in the workplace. The layout is well-structured, with a clear hierarchy that guides users through the page.
Slack places its CTAs at the very top and bottom of the page, making it easy for users to take action at any point while scrolling. Screenshots of the app in use, customer testimonials, and social proof in the form of logos for companies that use Slack all contribute to building trust and credibility.
What you’ll love about Slack’s landing page is that there is lots of white space, large fonts, and minimalistic elements that make it easy on the eyes. It’s painless to scroll through and absorb information, which contributes to higher engagement.
4. Cameo
With over 3.45 million monthly visits, Cameo’s landing page is a prime example of effective marketing and design. What stands out immediately is the bold, bright colors that capture attention and create a playful vibe.
Cameo is generous with visuals, using vibrant images and videos to showcase the app’s features and benefits. The layout is well-structured, with a clear hierarchy that guides users through the page’s different sections.
The “Categories” section, featuring different types of celebrities available for booking, is a unique and innovative element that sets Cameo apart. It not only showcases the app’s variety of offerings but also taps into users’ curiosity and desire to connect with their favorite celebrities.
5. Ibotta
Ibotta offers real cashback on everyday purchases in participating stores. Users can scan receipts or link their loyalty cards to earn cashback, which they can then redeem through PayPal or a bank account.
The landing page’s design is simple, with a consistent color palette and visuals that follow a similar style. Its bright colors and playful icons convey a sense of fun and excitement, aligning with the app’s value proposition.
Ibotta’s copy is very concise and to the point, delivering its message in a couple dozen words. The layout is strategically designed to showcase the app’s different features and how it works without overwhelming the user. Due to its simple design, the page loads quickly, contributing to a seamless user experience.
Strategies and best practices to use when building an app landing page
Ready to build your app landing page? Here are some strategies and best practices to keep in mind:
Mobile optimization
Did you know about 60% of global website traffic comes from mobile devices? With more and more users accessing the internet through their smartphones, it’s crucial to ensure your app landing page is optimized for mobile. This means designing for smaller screens, ensuring fast loading times, and making navigation easy with larger buttons and a clear call to action. Impactful landing pages created with Bitly are automatically optimized for all devices (Android and iPhone) to provide a seamless user experience on any device. You can leverage QR Codes for app downloads, which users can scan with their smartphones to go straight to the app store.
A/B testing
A/B testing, also known as split testing, compares two versions of the same webpage to see which one performs better. Why does it matter for your app landing page? A/B testing allows you to fine-tune and optimize your page for maximum impact by experimenting with different elements such as:
- Headlines and subheadings.
- Color schemes and design elements.
- Call-to-action buttons and placement.
You can gather valuable data and insights on what resonates best with your target audience, helping you create a more effective landing page. For example, if you’re unsure which headline will capture users’ attention, you can test two different versions and see which one leads to more conversions.
SEO
Search engine optimization (SEO) is a must if you want to improve your page’s visibility and attract more organic traffic. SEO involves improving your webpage to rank higher on search engine results pages. This means using:
- Relevant keywords in your page’s content, headings, and tags.
- Meta descriptions that accurately describe your app and entice users to click through.
- Descriptive alt text for images to help search engines understand your webpage’s content.
- High-quality backlinks from reputable sources.
When you optimize your landing page for search engines, it’s more likely to appear in relevant search results, increasing the chances of potential users discovering and downloading your app. Conduct thorough keyword research and regularly track your page’s SEO performance to improve and optimize your app’s online presence.
Consistent branding
A disjointed (or, even worse, non-existent) branding strategy can cause confusion and distrust among potential users. When building your app landing page, it’s crucial to maintain consistency with your overall brand identity to create a sense of cohesiveness and trust.
Bitly’s landing page builder allows you to easily customize and align design elements with your brand’s visual identity, ensuring a consistent and professional look across all your online platforms.
Follow these tips to maintain brand consistency in your landing page:
- Use your brand’s logo prominently.
- Match your landing page’s color scheme with that of your app and overall branding.
- Include high-quality images and videos that reflect your brand’s personality.
- Use the same color palette as your app or website.
Create an optimized app landing page with Bitly
Overall, a well-designed and carefully crafted app landing page can make all the difference in attracting and engaging potential users. For your app’s landing page to be effective, it should be optimized for mobile, regularly A/B tested, SEO-friendly, and consistent with your brand’s identity. With Bitly’s landing page builder and link management tools, you can easily create a visually appealing and high-performing landing page that drives conversions and boosts your app downloads.
Sign up for Bitly today and turn your app landing page into a powerful marketing tool!