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    • AnalyticsA central place to track and analyze the performance of all short links and QR Codes
    • 2D BarcodesAdd a Global Trade Item Number (GTIN) to QR Codes designed for packaging
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    • RetailEnhance customer engagement
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Posts by Jenny Coppola

Jenny is the Senior Director of Brand & Content at Bitly, where she leads brand, content, social, and thought leadership. She has over a decade of experience helping B2B tech companies turn complex ideas into clear, compelling stories that connect with people and build lasting brand trust.
Read article: Google URL Shortener Update: What You Need to Know About the August 25 Deadline
Bitly News

Google URL Shortener Update: What You Need to Know About the August 25 Deadline

Most goo.gl links are safe! Le…

Read article: 9 TinyURL Alternatives To Consider (+ How To Choose the Best One)
Bitly Products

9 TinyURL Alternatives To Consider (+ How To Choose the Best One)

Compare TinyURL alternatives a…

Read article: How Bitly Turns Product Packaging into a Digital Channel
Bitly Products

How Bitly Turns Product Packaging into a Digital Channel

Find out how you can use Bitly…

Read article: Trackable Short Links for Content Creators: Why You Need Them and How to Use Them
URL Shortening

Trackable Short Links for Content Creators: Why You Need Them and How to Use Them

If you bring the content, your…

Read article: How To Optimize Your Affiliate Marketing with Short Links, Step by Step
URL Shortening

How To Optimize Your Affiliate Marketing with Short Links, Step by Step

Affiliates get you in front of…

Read article: Short Link Psychology 101: The Science Behind Click-Worthy URLs
URL Shortening

Short Link Psychology 101: The Science Behind Click-Worthy URLs

Make it easy for consumers to …

Read article: Why Are Retail Stores Closing in 2025? Trends and Tactics to Survive
QR Codes

Why Are Retail Stores Closing in 2025? Trends and Tactics to Survive

Find out more about why retail…

Read article: How to Use QR Codes for In-Store Marketing
QR Codes

How to Use QR Codes for In-Store Marketing

Get our professional insights …

Read article: How to Overcome 3 Common QR Code Challenges and Maximize Scans
QR Codes

How to Overcome 3 Common QR Code Challenges and Maximize Scans

How can you protect your QR Co…

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