Posts by Sam Oh

Sam Oh is VP of Acquisition at Bitly, driving revenue growth through strategic user acquisition and paid plan conversion initiatives. With proven expertise in SaaS marketing operations, Sam has scaled marketing teams at high-growth companies including Seismic, Lessonly, and Craftsy—contributing to successful exit events at NetQuote (acquired by Bankrate, which immediately went public), Craftsy, and Lessonly. As a Portfolio Advisor at Hatchet Ventures, Sam leverages deep experience in marketing analytics, competitive intelligence, and acquisition optimization to help emerging companies accelerate growth. Sam's data-driven approach has consistently delivered measurable results in revenue growth.
Read article: QR Engagement Metrics That Prove What’s Working Over Time
QR Codes

QR Engagement Metrics That Prove What’s Working Over Time

Track the right QR engagement data to show what's improving across campaigns.

Read article: Print Marketing Metrics: You Can Track ROI Without New Tools
Analytics

Print Marketing Metrics: You Can Track ROI Without New Tools

Measure print campaign performance using tools you likely already have set up.

Read article: The Friction Principle: QR Codes Impact Customer Acquisition
QR Codes

The Friction Principle: QR Codes Impact Customer Acquisition

How removing friction with QR Codes can directly improve customer acquisition rates.

Read article: Can Short Links Improve the Car Buyer Journey?
URL Shortening

Can Short Links Improve the Car Buyer Journey?

How auto retailers use short links to guide buyers from interest to purchase.

Read article: Bitly vs CampaignTrackly: Which Is Right for Your Marketing Team?
Comparisons

Bitly vs CampaignTrackly: Which Is Right for Your Marketing Team?

A feature and use case comparison of Bitly and CampaignTrackly for marketers.

Read article: Bitly vs. GoLinks: Which Tool Is Right for Your Team?
Comparisons

Bitly vs. GoLinks: Which Tool Is Right for Your Team?

See how Bitly and GoLinks differ for internal link management and team use.

Read article: Personalized URLs (PURLs): What They Are and How to Use Them
URL Shortening

Personalized URLs (PURLs): What They Are and How to Use Them

Create unique landing page URLs for each recipient to personalize your campaigns.

Read article: SMS Geofencing for Retail: How Location-Based Messaging Drives Store Visits
Mobile

SMS Geofencing for Retail: How Location-Based Messaging Drives Store Visits

Learn how SMS geofencing for clothing retailers can be an effective tool.

Read article: How to Measure and Improve SMS Marketing ROI
Digital Marketing

How to Measure and Improve SMS Marketing ROI

Track, calculate, and improve your SMS marketing ROI with actionable tips and tools.