Posts by Trupti

Trupti Desai occupe le poste de Directrice principale du marketing de croissance chez Bitly. Elle possède plus de 10 ans d’expérience dans des fonctions de marketing B2B et B2C au Royaume-Uni et aux États-Unis. Élément clé de la stratégie marketing de Bitly, Trupti renforce les équipes internationales grâce à son expertise et à ses connaissances. Elle a notamment été conférencière au Digital Marketing World Forum.
Read article: How to Build and Manage SEO-Friendly Vanity URLs
URL Shortening

How to Build and Manage SEO-Friendly Vanity URLs

Discover use cases and best practices for vanity URLS to boost your SEO.

Read article: Branded Links: The UX Easy Button for Text Messaging
Branding

Branded Links: The UX Easy Button for Text Messaging

When it comes to SMS, branded links help boost ROI while improving customer experience.

Read article: 5 Ways to Leverage City-level Data in Bitly
Bitly Products

5 Ways to Leverage City-level Data in Bitly

For marketers, location data can offer crucial insight into how to engage their target audiences.

Read article: Introducing a New & Improved User Invite Flow
Bitly News

Introducing a New & Improved User Invite Flow

Account admins can now manage users inside of enterprise accounts with greater ease. 

Read article: 3 Ways Social Media Marketers Use Bitly Beyond Link Shortening
Social Media

3 Ways Social Media Marketers Use Bitly Beyond Link Shortening

Every day it seems the role of the social marketer grows more complex. New channels crop up, algorithms change, followers’ preferences change—it can feel like achieving success is equivalent to…

Read article: The Next Big Chapter of Influencer Marketing: Standardization
Influencer Marketing

The Next Big Chapter of Influencer Marketing: Standardization

Influencer marketing is turning the page and entering that awkward age of adolescence. And like most coming-of-age stories, this one’s filled with conflict and compromise. Influencers are testing their limits…

Read article: How Snapchat Influencer Marketing Drove a 51% Increase in Sales For L’Oreal
Influencer Marketing

How Snapchat Influencer Marketing Drove a 51% Increase in Sales For L’Oreal

If you were on Snapchat last fall, there’s a chance you saw someone talking about a clay mask. After all, there were over 2,000 millennial women sharing photos of themselves…

Read article: [EBOOK] HOW TO BUILD AN INFLUENCER MARKETING PROGRAM
Influencer Marketing

[EBOOK] HOW TO BUILD AN INFLUENCER MARKETING PROGRAM

Influencer marketing programs are here to stay. Almost all consumers (92%) trust recommendations from strangers and influencers over those from brands. Most marketers have invested in some form of influencer…

Read article: [SERIES] Bitly Basics Video Series
Bitly Products

[SERIES] Bitly Basics Video Series

This article was published on March 7, 2017 and updated on December 20, 2018.  Whether you’re just starting out with Bitly Enterprise or looking to make the most of your…