Posts by Trupti

Trupti Desai occupe le poste de Directrice principale du marketing de croissance chez Bitly. Elle possède plus de 10 ans d’expérience dans des fonctions de marketing B2B et B2C au Royaume-Uni et aux États-Unis. Élément clé de la stratégie marketing de Bitly, Trupti renforce les équipes internationales grâce à son expertise et à ses connaissances. Elle a notamment été conférencière au Digital Marketing World Forum.
Read article: Instagram Ads vs. Email Marketing vs. Media: A Case Study
Influencer Marketing

Instagram Ads vs. Email Marketing vs. Media: A Case Study

If you’ve been thinking a lot more about how Instagram fits into your marketing mix this year, you’re not alone. Instagram has overtaken Twitter as the second-biggest social network and…

Read article: Fashion, Data, and Social Media: The Findings from BBI’s Latest MeetUp
Social Media

Fashion, Data, and Social Media: The Findings from BBI’s Latest MeetUp

Fashion is never finished and neither is the data that helps the world’s biggest fashion brands make informed decisions about their audiences and their products. That’s why we decided to…

Mobile

How Marketers Should Talk to Developers About Deep Links

Here's how marketers should address deep links with developers.