Social Media

Influencer Marketing

A Guide to Creating a Great Influencer Marketing Strategy

42% of marketers have an “always-on” influencer strategy. Learn how to plan and manage one effectively.

Social Media

5 Easy Ways to Build Brand Awareness Using Social Media

Learn how to build your brand on social to reap some big benefits.

Social Media

3 Ways Social Media Marketers Use Bitly Beyond Link Shortening

Every day it seems the role of the social marketer grows more complex. New channels crop up, algorithms change, followers’ preferences change—it can feel like achieving success is equivalent to…

Social Media

How to Create a Social Media Strategy: 9 Simple Steps

This article was originally published on December 21, 2018 and was update on November 2, 2020. The days where social media was seen as merely an add-on or “nice to…

Social Media

How Top Food Brands Create Drool-Worthy Instagram Accounts

You open Instagram and you can practically taste the photos. Fresh, flaky apple pie. Rich, gooey caramel infused brownies. Iced cold lemonade dripping with condensation. Food brands are crushing it…

Social Media

3 Challenges Unique To Enterprise Social Media

Enterprise-sized companies, which are typically categorized as businesses with over a thousand employees, face certain challenges on social media that their smaller counterparts don’t. It’s important to figure out where…

Social Media

3 Ways to Simplify Enterprise Social Media Management with Bitly

Learn how to transform your social media metrics with a dynamic leaderboard.

Social Media

5 Things To Know When Getting Started With Instagram Ads

An inspirational photo of a mountain climber with a rugged backpack. A mouth-watering layered chocolate cake. An adorable pup donning a tie. And…ads? At first glance, Instagram Sponsored Posts may…

Social Media

Fashion, Data, and Social Media: The Findings from BBI’s Latest MeetUp

Fashion is never finished and neither is the data that helps the world’s biggest fashion brands make informed decisions about their audiences and their products. That’s why we decided to…