Quick response (QR) Codes have come a long way since they were introduced decades ago.
They’ve evolved from being inventory-tracking barcodes to vital marketing tools. QR Codes allow businesses to reach broad audiences since they can be scanned with numerous devices, including smartphones. They also facilitate seamless information sharing by bridging the gap between physical and digital mediums.
Savvy real estate agents are making QR Codes a valuable piece of marketing technology, using them to reach potential buyers, manage leads, and level up their communication with clients.
Let’s look at exactly how these realtors use QR Codes most effectively.
Benefits of QR Codes in real estate
QR Codes are among the most vital tools for real estate agents. They’re convenient, easy to use, and can offer valuable insights on the property listings your target audience is the most interested in. Here’s an in-depth look at some of the benefits they offer:
Easy access to property information
How many times have you seen a property you like but failed to get specific information like location and amenities? Many, right?
QR Codes allow realtors to share detailed listing information, ensuring potential home buyers have all they need to make well-informed buying decisions. You can link real estate QR Codes to your business page or a PDF that details everything there is to know about your listings.
This eliminates the need to fill your brochures with too much information. It’s a win-win for all parties involved—you save on space, and potential buyers get a wealth of information at their fingertips.
Efficient lead generation
How important is lead generation in marketing campaigns? 85% of professional marketers argue that it’s the most vital element in marketing, as it connects potential clients with businesses. If converted, leads can result in significant revenue for real estate companies.
QR Codes facilitate efficient lead generation because they’re compatible with all marketing platforms, both physical and digital. You can position them throughout social media, in real estate magazines, and in whichever other marketing tool you have in your arsenal to reach a broad audience. This allows you to create a robust database of potential buyers.
Convenience for prospective buyers
Creating a good brand image will only help your real estate business if clients can easily find property information and connect with you.
QR Codes make it easy for potential buyers to find everything they need. They can find listing information and relevant social media profiles, save contact information, and connect seamlessly with agents—it only takes a scan.
Increased reach and engagement
There’s only so much yard signs can do to attract potential buyers. You must get creative to get more people to attend your open houses or viewings.
QR Codes can help widen your reach. They can be scanned by virtually all smartphones, allowing interested parties to get details about your listings. Positioning them in places frequented by your target audience can help you reach more people than you typically would with solutions like yard signs.
QR Codes can also boost engagement, increasing your chances of closing sales. You can use them to provide augmented reality experiences like virtual property tours. This allows them to view real-world environments using their smartphones.
8 effective ways realtors can use QR Codes
The real estate industry has experienced a significant shift over the years, with potential buyers now using the Internet to find their dream properties. Roughly 90% of buyers start their property search online.
Real estate agents must adapt to the change in customer preferences.
What better way to do so than by making it easy for clients to access information online? QR Codes connect offline mediums like brochures to digital mediums like websites, giving potential buyers direct access to information.
Here are ways realtors can use real estate QR Codes:
1. Property listings
QR Codes can directly link potential buyers to detailed property listings, giving them all they need to complete purchases. You can link your QR Code to a PDF detailing all your properties and their features, an image gallery to show home buyers how the properties look, or a video to help them get a better impression of your listings. You can also link the QR Code to your web page for a more in-depth look at all your listings. All it takes is a simple scan to access a world of information.
2. Virtual tours
Realtors are going remote by providing virtual tours. These tours allow potential buyers to visit properties they’re interested in without leaving the comfort of their homes. They’re convenient for potential home buyers who may live too far from your listings or lack the time to take a physical tour.
You can create a QR Code and link it to your video tour, 3D property model, or images. This creates an augmented reality experience, leading home buyers to a virtual environment that blends seamlessly with the real world.
3. Contact information
Digital business cards make it easy for real estate agents to share their contact information. You can encode your phone number, email address, website, and social media profiles, allowing interested parties to save all your details with a simple scan.
This is convenient for both realtors and potential buyers—you don’t need to repeat your details whenever you come across a prospective buyer, and they can reach you efficiently whenever they need your services.
4. Open house information
Dynamic QR Codes are game changers in real estate. Since they can be updated with new information, realtors can use them to provide open house details for all their properties without reprinting them afresh.
You can update open house information like location and time for different properties without distributing new advertisement materials. This is an excellent way to secure repeat clients.
5. Accessing documents
QR Codes can streamline document sharing between you and home buyers. Here are some documents you can share through them:
- Property brochures to give potential buyers instant access to listing information.
- Comparative market analysis (CMA) reports to help clients make informed decisions.
- Open house forms to facilitate efficient registration and event organization.
- Rental application forms to allow potential tenants to fill and submit all pertinent information quickly.
6. Business cards
Gone are the days when you needed to fill business cards with details for potential clients to contact you. These days, you can embed a QR Code containing all your contact and listing information on your business card. Doing so prevents business cards from looking too cluttered, helping you present a professional image. You can also link to your professional profile, allowing potential clients to know you more—this can help build trust.
7. Print advertisements and billboards
Print marketing is still prevalent in 2023, providing a multisensory experience for potential buyers. When conducted properly, it can enhance brand visibility and recognition.
You can make print ads more effective by incorporating QR Codes. Use your barcode to give information you don’t have space for in your print ad. For example, you can provide a breakdown of all your services and detailed listing information, like the number of bedrooms and bathrooms a property has.
8. Collecting leads
QR Codes can help you collect leads by making it easy for clients to share their contact information and express interest in properties. To collect leads, create a QR Code that directs potential buyers to dedicated landing pages or lead capture forms. Encourage them to submit inquiries on the properties they’re interested in and provide their contact information for follow-ups.
Dynamic QR Codes can help with lead collections since they’re trackable. You can identify the number of scans realized from each location, allowing you to narrow down your target market.
How do I get a QR Code to market my real estate business?
You’re already on the right track if you’ve decided to market your business with Bitly’s QR Codes. Real estate agents using Bitly report significant success.
Our QR Code generator allows you to create custom QR Codes for all occasions and purposes, from open houses to virtual tours. Here’s how to use Bitly to generate QR Codes for your real estate business:
- Sign up to create your account.
- Go to Create New and select QR Code.
- Enter your destination URL. This will give you a preview of your new Bitly QR Code.
- Select Design your code.
- If you’re under a paid plan, make your Code unique by selecting Customize. You’ll get to choose the color of your QR Code and add a logo—consider using your real estate business’s brand colors and logo.
- Tap Create QR Code.
- Test your Code to ensure it’s scannable.
- Download or copy your new code.
- Upload or paste the image on social media, business cards, brochures, or anywhere else you’d like to display the QR Code.
With Bitly, the benefits don’t stop when you generate your code. We provide engagement metrics reports to help you track its performance.
Log into your Bitly Dashboard after releasing your code to track the number of scans and their locations. This information can inform future marketing efforts, as you’ll know what your clients like and where they’re located.
Easily craft QR Codes for your real estate ventures with Bitly
Crafting QR Codes with Bitly can unlock information for potential clients and improve your marketing. You can link your QR Codes to property listings, contact information, and virtual tours. And, to top it all off, you can manage all your codes and track their engagement in real time through Bitly’s easy-to-use Dashboard.
Sign up today to create your real estate QR Codes and reach a broader audience!