Posts by Sam Oh

Sam Oh is VP of Acquisition at Bitly, driving revenue growth through strategic user acquisition and paid plan conversion initiatives. With proven expertise in SaaS marketing operations, Sam has scaled marketing teams at high-growth companies including Seismic, Lessonly, and Craftsy—contributing to successful exit events at NetQuote (acquired by Bankrate, which immediately went public), Craftsy, and Lessonly. As a Portfolio Advisor at Hatchet Ventures, Sam leverages deep experience in marketing analytics, competitive intelligence, and acquisition optimization to help emerging companies accelerate growth. Sam's data-driven approach has consistently delivered measurable results in revenue growth.
Read article: Which QR Code Metrics Actually Prove Campaign ROI?
Analytics

Which QR Code Metrics Actually Prove Campaign ROI?

The scan metrics that show whether your QR Code campaigns are truly working.

Read article: Can Engagement Analytics Connect Offline and Online?
Analytics

Can Engagement Analytics Connect Offline and Online?

How engagement analytics help bridge the gap between print and digital channels.

Read article: What Are Good Link Performance Benchmarks by Channel?
Analytics

What Are Good Link Performance Benchmarks by Channel?

Make sense of your click rates with channel-specific link performance benchmarks.

Read article: QR Code Feedback Loops Work Best When Scans Stay Live
QR Codes

QR Code Feedback Loops Work Best When Scans Stay Live

Connect QR Code survey scans to real-time action with smarter feedback loops.

Read article: A Practical Guide to QR Code Scan Tracking
Analytics

A Practical Guide to QR Code Scan Tracking

Track which QR Code placements drive real engagement with dynamic scan data.

Read article: Unique Clicks vs. Total Clicks: Which Shows Reach?
Analytics

Unique Clicks vs. Total Clicks: Which Shows Reach?

Understand the difference between unique and total clicks to measure true reach.

Read article: A Telecom Marketer’s Guide to Reducing Churn Without Discounts
Customer Experience

A Telecom Marketer’s Guide to Reducing Churn Without Discounts

Keep telecom customers loyal through smarter engagement rather than price cuts.

Read article: Pros and Cons of QR Code Advertising: What Marketers Should Know in 2026
QR Codes

Pros and Cons of QR Code Advertising: What Marketers Should Know in 2026

Weigh the benefits and limitations of using QR Codes in your ad campaigns.

Read article: QR Engagement Metrics That Prove What’s Working Over Time
QR Codes

QR Engagement Metrics That Prove What’s Working Over Time

Track the right QR engagement data to show what's improving across campaigns.