Across your favorite products, generative AI features offer virtually limitless potential to work faster, analyze more deeply, and build advanced workflows. But that potential is limited by the way you use it—particularly the prompts you use.
When you provide a detailed and specific prompt, you’re much more likely to get high-quality results. Writer’s block isn’t just for when you’re facing the blank page, though. It can happen when you’re trying a new AI tool and don’t know what to ask for or how to prompt well.
Bitly works wherever you work. Inside Bitly Assist, through the Bitly MCP (Model Context Protocol), you can connect Bitly directly to AI assistants like Claude, ChatGPT, Copilot or Perplexity. This gives you the power to create links and QR Codes, analyze marketing campaigns, and pull performance data without ever leaving your AI workflow. Whether you’re prompting inside Bitly or through a connected LLM, the ideas in this library work across both.
If you’re wondering what’s possible with Bitly’s AI capabilities—and where to even begin—this resource is for you. Read on to get more than 40 prompts you can try for yourself, plus pro tips on how to write your own prompts that help you enhance your output every time. Let’s get started.
Why the prompt library exists
Bitly Assist and Bitly’s AI integrations are here to help marketing teams turn Bitly into an on-demand insights engine—wherever you’re already working. Create digital touchpoints with ease, get clearer takeaways from your data, and make informed marketing decisions faster. Whether you’re asking questions inside Bitly Assist or using the Bitly’s Claude connector, you can optimize your links and QR Codes for your next launch.
This prompt library is a practical, copy-and-paste resource made for marketers who want to work more efficiently, uncover valuable insights, and turn past performance into future campaign results. It also exists to help users imagine what’s possible with an AI assistant right in their Bitly account. Prompts help with (at least!) one of these three goals:
- Creation and project management: Create short links or QR Codes with defined parameters.
- Analysis and insights: Ask questions about your data to understand campaign performance, spot key trends, and uncover next steps.
- Workflow optimization and enhancement: Get actionable insights from your data and create new links and QR Codes based on what it finds.
With the help of these prompts and thoughtful workflows built for your team’s campaigns and goals, users can move from data to action steps that much faster.
How to use this resource
The prompt library that follows is designed for you to use it in two primary ways:
- You can copy and paste prompts directly into Bitly Assist and any AI tool of your choice—through integrations with Claude, ChatGPT, Copilot, or Perplexity—making relevant tweaks to adjust them for your unique context and campaigns.
- You can use the prompts we provide as starting points. Don’t think of them as rigid, word-for-word scripts—treat them as inspiration for iteration. Think of them as templates to build your own, personal, and repeatable workflows.
The AI prompt library for link and QR Code management: 40+ ideas
We’ve broken the library down into task types so you can reflect on each of your marketing workflows and envision how AI can help. If a prompt speaks to you or reminds you of another related use case, put your own spin on it, and test it out in Bitly Assist or in your favorite AI assistant.
Foundational link and QR Code tasks
Creating or analyzing one link doesn’t take long. But when you’re in the thick of a project, sometimes you just want to ask someone (or something) else to take it off your plate or track down a certain data point. Check off these to-dos in seconds.
Try these prompts:
- “Shorten [URL].”
- “Create a short link for our new blog post [URL], and title it ‘AI Prompt Library.’”
- “Make a short link and QR Code for our newsletter signup [URL], tag it with ‘email’ and ‘Q2-2026.’”
- “Turn [URL] into a short link using our custom domain and with the back-half ‘springthingssale.’”
- “How many clicks has [short link URL] gotten?”
- “Create a QR Code using this link [URL].”
- Which of my QR Codes had the most scans last month?
How these prompts help: Instead of tracking down a data point or filling in fields to shorten a link, your AI tool takes care of the tasks for you.
Pro tip: Each time you prompt, include the URL you want to shorten or look up for instant answers. (Don’t worry: Bitly Assist or your AI assistant will prompt you if you don’t!)
Marketing campaign and content management
Marketing operations works best when processes are consistent, campaigns are documented, and results are analyzed. AI can help you with all three.
Try these prompts:
- “I’m launching a spring sale campaign. Create a short link for [URL], and title it ‘Spring Sale 2026,’ tag it with ‘spring,’ ‘sale,’ and ‘email-campaign,’ and generate a QR Code for print materials.”
- “Show me how all my ‘spring-campaign’ tagged links are performing. I want to see click counts, top countries, and device breakdown.”
- Show me a list of all my links that include “spring sale.”
- “Set up tracking for our Black Friday campaign. I need short links for email, social media, and print ads that all point to the same landing page [URL] but let me see which channel drives more sales.”
- “Find my top 5 performing links from this quarter and create QR Codes for the best 3.”
- “I just published a new blog post at [URL]. Create short links for sharing on X, LinkedIn, and our newsletter. Tag them appropriately so I can track which channel works best.”
- “Create branded short links for all the URLs in this campaign brief, and organize them by platform: [paste your brief content].”
- “Compare the performance of all my blog post links from the last 3 months. Which topics got the most engagement?”
- “Compare the performance of my short links tagged as ‘linkedIn,’ ‘facebook,’ ‘instagram,’ and ‘email.’ Which channel is getting the most clicks?”
How these prompts help: They let you quickly and consistently build and assess multiple campaign elements. Get at-a-glance overviews of campaign performance so you know which steps to take next.
Pro tip: Create tagging and titling structures and use them consistently across projects. That way, they’ll be easier to find and analyze—for AI and for humans.
Product launch day and live events
When you have your audience’s attention during a splashy new launch or an in-person activation, you have an incredible opportunity—and a relatively small window—to convince them to take action. Short links and QR Codes help you make the most of these moments.
Try these prompts:
- “We’re launching a new software product. Create short links for the product page, demo video, and pricing page [URLs]. Make them all memorable and tracking-friendly with our custom domain and descriptive back-halves.”
- “Create short links for each of these three product pages for our new clothing line. Tag them ‘sneak peek’ for the early release to our rewards members. Then, create separate short links for the worldwide announcement, and tag them ‘hard launch.’”
- “Set up everything for our conference: create a registration link for [URL] titled ‘Annual Conference,’ generate QR Codes for posters, create separate tracking links for different promotional channels, and give me the analytics setup.”
- “Show me registration link performance by city so I know where our attendees are coming from.”
How these help: These prompts help you set everything up ahead of time of high-energy, complex launches, so you can focus when the event is going on. These prompts help you set up detailed tracking, targeted registration pushes, and cross-channel touchpoints.
Pro tip: Document the prompts and processes you use for this year’s event, so you can reference, replicate and iterate your workflow next year.
Advanced analytics deep dives
Every time someone in your audience interacts with one of your touchpoints, you have the chance to learn from their behavior. But across hundreds or thousands of connections, gathering signals and making decisions can be overwhelming—where do you even start? AI makes understanding your click and scan data that much simpler. Ask questions about your performance to uncover trends and data-driven next steps. When it’s time to pull your biweekly, monthly, or quarterly reports for stakeholders, skip the manual number-pulling entirely. Just ask.
Try these prompts:
- “Give me a complete performance audit of [short link URL] including click trends, geographic distribution, device types, and referral sources over the last 90 days.”
- “Compare the performance of our main product page link across different quarters to see seasonal trends. Tell me which referring channels performed best each quarter, so I can make decisions about where to focus our resources and ad budget.”
- “Show me the performance metrics for all links tagged with ‘paid-ads’ to help calculate our advertising ROI.”
- “Generate a performance report for all links in our ‘Q4 product launch’ group, including geographic data and device breakdown.”
- “Compare performance for my QR Codes tagged ‘billboard,’ ‘direct-mail,’ and ‘product package.’ Which channel is getting the most scans per week, on average?”
- “Show me performance broken down by UTM source for all links tagged [tag name]”
- “Compare clicks on links with UTM medium ‘email” vs. ‘social’ over the last 60 days.”
How these help: They help you close the visibility gaps that keep your data scattered across platforms and keep insights hidden. Ask Bitly Assist or your AI assistant to surface the insights you need to actually understand performance, and make informed decisions about your next campaign.
Pro tips: When asking about analytics, describe your goal in the prompt. The more context you give about what you want to learn or do, the stronger the output will be. You can also ask to generate a performance chart for visualization in your AI assistant.
Team collaboration and complex workflows
Bitly Assist and Bitly’s AI integrations help you connect your campaigns across tools, teams, and projects for simpler, streamlined workflows. Prompt them for help with project management and collaboration as you build, execute, and assess campaigns, and watch them become a valuable partner to your team.
Try these prompts:
- “Which group is [short link or custom domain] in?”
- “Show me all the groups in my account and how many links are in each.”
- “Show me all links created by our marketing team this month, organized by performance.”
- “List all the marketing links in our workspace that haven’t been clicked in 6 months so we can clean them up.”
- “For [short link], show me total clicks, top five cities, device breakdown, and referrers for the last 30 days, then create a QR Code if the link is one of my five highest-performing links in the last month.”
- “Find all links in my marketing group tagged with ‘Q4-campaign,’ show me their performance metrics for the last month, and create QR Codes for any links that have over 100 clicks.”
- “Review all links in group [Social] created in the last 6 months, show me the 10 links with the lowest performance, update the poorly performing ones to be archived, and give me a summary of what was cleaned up.”
How these help: These prompts keep your campaigns organized and streamlined, helping you manage marketing projects over time. Where a process might usually take multiple steps (and a lot of time), AI proactively delivers the support you need.
Pro tip: When prompting Bitly Assist and your AI tools, ask for complete solutions. Consider the start to finish workflow you want to create, then ask AI for each element you’d like it to deliver.
Link and QR Code management at scale
Especially for well-established brands with high volume campaigns, link creation isn’t just shortening a URL here or there. It’s countless variations of links, personalized landing pages, and tedious tagging. Plus, you need to keep those links up-to-date over time.
Try these prompts:
- “Create short links for all URLs in this spreadsheet, and tag them with ‘product-catalog’ and ‘spring-2026.’ [insert data]”
- “Archive all links tagged with ‘test’ that have fewer than 5 clicks.”
- “Create QR Codes for all my event-related links from this year.”
- “Find all my old campaign links that are no longer active and help me decide which ones to archive.”
- “Show me any broken or low-performing links that might need attention.”
- “I want to move all my important links from bit.ly to our new custom domain. Show me the 25 highest-traffic ones first.”
- “Review all of the links created in 2026, and show me any that have seen more than 50 clicks in the last 3 months.”
How these help: These bulk prompts take tedious, time-consuming tasks off your plate, saving you up to 15-30 minutes or even more, so you can focus on your marketing strategy and other important work.
Pro tip: Establish rhythms for checking on broken links and updating limited-time campaign destinations, using Bitly Assist or your AI assistant to help you uncover gaps and make changes in minutes.
Put these prompts to work
Bitly Assist and analytics dashboards give you a central place to learn when and why your audience takes action. With AI integrations across Claude, ChatGPT, Copilot, and Perplexity, your favorite tools are even more efficient, informative, and actionable—especially when you use thoughtful prompts.
Ready to get started? If you’re using Bitly inside your product, sign up for free to start creating connections, and upgrade to a Core plan or above to unlock Bitly Assist. If you prefer to work in your AI tool of choice, visit the Bitly integrations marketplace or the Bitly MCP developer documentation to connect Bitly to Claude, ChatGPT, Copilot, Perplexity, and more in just a few steps. However you work, these prompts are ready when you are.
