From a niche brand in your local community to an enterprise company serving the masses, businesses that take pride in creating both amazing products and customer experiences often win out. As a consumer, a lot of this magic happens behind-the-scenes. It’s the time, care, and consideration that goes into every touchpoint—and the reliability behind every link created—that help businesses build beloved brands.
From digital marketers at big brands to mom-and-pop pizza shops and rising TikTok influencers, creators and businesses alike are using Bitly Short Links to (re)imagine the possibilities and connect to their audiences and customers in new ways.
We sat down with Phil Gergen, Chief Information Officer at Koozie Group, to learn about how they’re using Bitly Short Links to securely send reliable and timely communications to all of their customers—and on a massive scale.
Koozie Group offers something special and customizable for everyone. See what they have to offer here and follow them on Facebook, Instagram, and LinkedIn.
Putting fun, personalized promotional products in the hands of customers
Headquartered in Clearwater, Florida, the award-winning Koozie Group designs, creates, and produces reliable products and offers services that support brand legacies around the world. If you’ve ever cracked open a cold beverage on a hot summer’s day and reached for a condensation-catching Koozie® can cooler, then you’re already familiar with one of their most beloved products.
As one of the largest and most-recognized suppliers in the promotional products industry, Koozie Group is also no stranger to innovation. With over 100 new products developed annually—75% of which have a sustainability stance—Koozie Group is leading the charge with their commitment to product safety, social responsibility, supply chain security, and environmental stewardship.
And when it comes to providing thousands of distributor customers daily with information about their orders, from proofs that are ready for approval to the latest shipping status updates, Phil and the team at Koozie Group are committed to ensuring all communications that customers receive are timely, secure, and trusted. With hundreds and thousands of order notifications needing to be sent each month, Phil knew that when it came time to find a platform that could create shortened links at the volume required to power this growing operation, they needed a solution that was stable, reliable, and customizable.
“We wanted to create the best possible experience for our customers so that when they receive a communication from us, they know it’s trustworthy and secure.”
Ease-of-use for customers and peace-of-mind for Koozie Group
Consumers today have become increasingly cautious and wary of the communications they receive on a day-to-day basis. That’s why it’s so important for businesses to ensure the messages they send—whether through email or SMS—are trustworthy and convey authenticity. For Phil, ensuring that the service he chose to create millions of short links was dependable was of the utmost importance.
“Bitly has a great track record of success. We never want to slow our customers down, so speed of service and scalability were key factors in our decision to go with Bitly.”
Being able to generate millions of unique, trackable links that are always secure and reliable is a huge benefit to both Koozie Group and their many distributors. Phil and his team can rest assured that they have the infrastructure in place to support this volume of link creation at scale, and customers know that they can trust all of the branded shortened links and communications that come from the Koozie Group.
The result? Today, Koozie Group securely sends 300,000 order updates every month using Bitly Short Links. That’s pretty cool.
Creating a seamless and secure experience with Bitly Short Links
When a distributor places an order with Koozie Group, they receive a few different types of status updates, from signing off on beautifully designed proofs on products like drinkware, writing instruments, calendars, and tech, to answering any questions their production team may have about the order or design. To streamline this process, Phil wanted to save the customer a few steps by sending personalized Bitly Short Links that take customers right where they need to go—directly to their order.
“When customers receive a status update from us, they can click on our encrypted link through the Bitly Short Link and directly view their order without having to log in, which is a smoother user experience and still keeps their information secure.”
And because all of Koozie Group’s shortened links are powered all in one place by Bitly, Phil can also continuously improve the customer experience and their performance overall. If they notice, for example, that the majority of people are clicking on the links they send from their mobile phones, they can then prioritize ensuring the mobile experience is optimized and improved upon for their customers.
“We’re able to monitor link utilization and make sure that all the links we send are easily accessible and protected across devices.”
Building even more confidence and credibility with Bitly Short Links
The possibitlyties are endless when it comes to integrating Bitly Short Links into an array of customer touchpoints. With Bitly Short Links by their side, Koozie Group is able to send seamless, reliable, and worry-free status updates and communications to customers every step of the way.
As any growing business knows, providing reliable and trustworthy experiences for your customers is one of the best ways to help bolster your brand, build credibility, and ignite action. Here at Bitly, our mission is to be a catalyst for connections. With the Bitly Connections Platform, customers can shorten and customize links, create QR Codes, curate their Bitly Link-in-bio, and track performance all from one place.
Feeling inspired? Get started today or find out how other industries are using the Bitly Connections Platform to imagine the possi(bitly)ties.