Turn your links into brand assets

Build links that are more readable, trustworthy and likely to be clicked.

  • Create custom domains, and replace “” with your own brand name
  • Customize link back-halves (often called “URL slugs”) so people know where you’re sending them
  • Automatically brand links with your custom domain whenever someone shortens a long URL using Bitly

SMS & Customer Engagement

Get more engagement with your customer text notifications

Use branded short links to personalize 1:1 messages to customers and prospects.

  • Create custom domains and link back-halves to show customers they’re from a trusted source
  • Securely shorten links so they don’t take up valuable character count
  • Use Bitly’s API to programmatically generate millions of short branded links per day

Campaign Management

All your links in one place

Aggregate, manage, and track all of your links from a single, centralized location.

  • Create, manage, and track marketing campaigns from email and social media, to digital ads and offline media, all in one place
  • Build UTM parameters and create links in bulk for marketing channels and campaigns, all at once
  • View performance across paid, earned and owned channels, down to city-level and organic shares

Link Management

Stay flexible and agile

Organize, configure, and edit links to grow with your audience.

  • Use tags to organize links and make searching easy. Track channels you share them on, as well as configure them for marketing campaigns
  • Search and browse existing links by name and date or further filter them by tags, custom branding, or hidden links
  • Assign and redirect a new URL to any of your links, including QR Codes, to correct a destination error, update a destination, or expire old links

Marketing Reporting & Analytics

Understand what’s resonating with your audience

Capture data with every click; make smarter decisions about which content and platforms to focus your efforts and dollars on.

  • Track organic shares across earned media, including links other Bitly users create that point to your content
  • Get insights down to the local city-level to see what content your audience is excited about
  • Export click data into other analytics for ad-hoc reporting and deeper analysis on your audiences and content

What Bitly customers are saying

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