Branding

Turn your links into brand assets

Build links that are more readable, trustworthy and likely to be clicked.

  • Create custom domains, and replace “bit.ly” with your own brand name
  • Customize link back-halves (often called “URL slugs”) so people know where you’re sending them
  • Automatically brand links with your custom domain whenever someone shortens a long URL using Bitly


SMS & Customer Engagement

Get more engagement with your customer text notifications

Use branded short links to personalize 1:1 messages to customers and prospects.

  • Create custom domains and link back-halves to show customers they’re from a trusted source
  • Securely shorten links so they don’t take up valuable character count
  • Use Bitly’s API to programmatically generate millions of short branded links per day

Campaign Management

All your links in one place

Aggregate, manage, and track all of your links from a single, centralized location.

  • Create, manage, and track marketing campaigns from email and social media, to digital ads and offline media, all in one place
  • Build UTM parameters and create links in bulk for marketing channels and campaigns, all at once
  • View performance across paid, earned and owned channels, down to city-level and organic shares


Link Management

Stay flexible and agile

Organize, configure, and edit links to grow with your audience.

  • Use tags to organize links and make searching easy. Track channels you share them on, as well as configure them for marketing campaigns
  • Search and browse existing links by name and date or further filter them by tags, custom branding, or hidden links
  • Assign and redirect a new URL to any of your links, including QR Codes, to correct a destination error, update a destination, or expire old links

Marketing Reporting & Analytics

Understand what’s resonating with your audience

Capture data with every click; make smarter decisions about which content and platforms to focus your efforts and dollars on.

  • Track organic shares across earned media, including links other Bitly users create that point to your content
  • Get insights down to the local city-level to see what content your audience is excited about
  • Export click data into other analytics for ad-hoc reporting and deeper analysis on your audiences and content


What Bitly customers are saying

Loved by big and small brands everywhere

Get closer to your audience and customers today

Start for Free