Some pairings are too good to pass up: Peanut butter and jelly. Mac and cheese. Peanut butter and chocolate. (Okay, peanut butter and most things!) Many marketers also have favorite dynamic duos when it comes to their tools, from incredible integrations to airtight workflows.
Take Bitly Pages and QR Codes. Bitly Pages offers a mobile-friendly landing page builder with no coding required, so you can easily create captivating, visual landing pages that engage and convert visitors. Use them as a jumping-off point to the rest of your website or product offerings, and provide a centralized overview to inform your audience all in one place. So when you combine the power of QR Codes with Bitly Pages, you get more out of both channels.
Learn how these two tools work together, ideas for using them, and best practices to maximize your results. Let’s get started.
QR Codes: Flexibility with every scan
Consumers can (and do) engage with their favorite brands from anywhere, thanks to their smartphones and other real-time tech. But they also love to show up for in-person shopping experiences and immersive live events.
Brands can greatly enhance these interactions by bridging the physical and digital worlds with a QR Code. In seconds, your customers can scan with their smartphones to gain more information, make an online purchase, create an account, or register for a future event. QR Codes give you the chance to create a deeper, more interactive experience that doesn’t end when they leave your location or venue but keeps going digitally.
QR Codes can help you extend the reach and impact of many of your marketing channels, including:
- Physical advertisements. Whether you market using flyers or billboards, give your audience a way to take the next step instantly by scanning a QR Code. Plus, gather real-time data and analytics from their behavior.
- Event collateral. At trade shows, pop-ups, or brand activations, use QR Codes on business cards or handouts for customers to take with them. And don’t forget to include a QR Code on your team’s branded swag!
- Video ads. Promoting your products and services on TV? Share a QR Code to give viewers the chance to take action without having to type in a website address.
- Product packaging. From every box, bag, or wrapper, you can provide instructions, additional product listings, sustainability details, and subscription information.
Through each of these channels, QR Codes give your customers a quick and convenient way to get in touch with you or learn more online. But it’s not just the code placement that matters—you need to be strategic about the destination where you send them.
Rather than just directing them to the homepage of your website, take them to a targeted and contextual landing page that relates to the ad they saw or the event they attended. This approach helps you keep their attention after they scan and encourages them to take a specific action.
That’s why Pages are the perfect companion tool to QR Codes—they let you craft the ideal destination to drive more clicks and conversions from every scan.
Bitly Pages + QR Codes = instant engagement
Bitly Pages help you take your QR Code strategy to the next level. A custom-branded landing page complete with carefully curated photos, videos, and links for your customers helps you drive more engagement. Plus, Bitly Pages are mobile-friendly, so when customers scan your QR Code with their smartphone, they’ll be in the perfect place to scroll, connect, and click.
By linking your QR Codes to a Bitly Page, you give your audience specific ways to connect with you and deepen every digital interaction. Here are a few examples of how different brands might leverage Bitly QR Codes and Pages together.
Retail
Take the shopping experience to the next level with QR Codes linked to a custom landing page. In-store signage is the perfect place to share a QR Code that takes shoppers to a Bitly Page featuring a photo carousel of extended product lines, online options to order out-of-stock items, or upcoming product launches. The Bitly Pages experience enhances brand recognition and lets you drive more clicks and retail revenue from QR Codes.
Restaurants
Spark more customer visits, tasty upsells, and brand loyalty with QR Codes in your restaurant. Link to a captivating landing page that overviews special discounts and promotions, sizzles new menu items, and encourages app downloads. Share all the ways they can get in touch with your brand straight from a single scan—and entice them to click and take action with vivid imagery and exciting offers, all on one Page.
CPG
QR Codes on your product packaging offer endless possibilities to connect with consumers, encouraging them to buy and forging a relationship with them. A sustainable brand, for instance, might share a QR Code with an earth-friendly call to action. Then, they could link to a Bitly Page with links, images, and videos all about their carbon footprint, a sustainability report, how consumers can recycle packaging, and give back to a sustainable cause.
Live events
When you host or sponsor a massive gathering at a stadium or convention center, high attendee counts mean plenty of chance to drive scans and engagement, both during the event and long after. Share QR Codes on signage and screens that link to a landing page with information about raffles or giveaways, event maps and schedules, and feedback surveys. You can even drive registrations to your next event with details about what else is coming up.
Hospitality
Hotels and resorts can offer QR Codes as a quick and easy way for guests to get in touch with their staff. Make essential information even more conveniently available by linking to a Bitly Page. An easy-to-navigate landing page can serve as a one-stop shop for maps, operating hours, local attractions, and spa and restaurant menus.
Any industry
Have a landing page layout in mind for the QR Codes in your marketing? Bitly offers a wide range of prebuilt templates that let you quickly create stunning Pages for any industry or launch you have in mind.
3 tips to make the most of your Bitly Pages
With the flexibility to make a landing page that matches your brand and the ease of a no-code interface, Bitly Pages help you enhance every QR Code scan and better connect with your audience, wherever they are. Use these three best practices to create not just captivating landing pages but meaningful customer journeys.
1. Brand every element
From top to bottom, Bitly Pages give you the tools to reflect your unique brand each time someone scans. Upload your logo, pick a header image and background color, and choose from a selection of fonts, layouts, and color themes. Once you’ve set the tone with the structure of your landing page, it’s time to customize your content. Capture your customers’ attention with landing page components like:
- YouTube videos, directly embedded in a mobile-friendly format.
- Image grids displaying up to nine photos.
- Image carousels with up to 10 images for your audience to browse.
- Links with descriptive buttons like you’d typically see on a link-in-bio.
Mix and match the design of your custom landing page until it looks and feels like your brand. The moment someone scans your QR Code, you can immerse them in all you have to offer, straight from their smartphone.
2. Schedule seasonal and special offers
We’ve all encountered broken or outdated links. Even when it happens with a brand we love, the experience is frustrating and can even deter a sale or relationship.
With Bitly Pages, you can limit incorrect links by scheduling your landing page content with a start and end date. Keep your offerings from launching too early, and remove them as soon as they expire for perfectly timed seasonal and limited-time campaigns from every QR Code.
Plus, save time during an event or high-traffic time for your brand by scheduling launches and removals on your Pages ahead of time. Similarly, the flexibility of the Bitly Connections Platform means that you can change the destination of any QR Code at any time so every scan goes to your latest and greatest landing page.
3. Track performance and test messaging
A beautiful Bitly Page is a powerful tool, but it’s not just a great visual experience. It also lets you remove the guesswork from landing page engagement with real-time data that reveals how your audience is interacting across your QR Code campaigns. Not only can you see details behind every scan—including which Codes are performing best, location, and device type—but you can also go into depth on where your audience is clicking on each Page.
Review your Bitly Pages views and clicks, high-performing links, geo-locations, and more. Gather insights from your analytics and run tests to see which pages are driving high engagement and conversion from your QR Codes to make data-driven changes and optimize results.
Drive more connection with Pages and Codes
Sometimes, two tools are better than one. And with the Bitly Connections Platform, you can lean on both QR Codes and Pages to turn any touchpoint into powerful connections with your audience, right from their smartphones. A QR Code scan that lands on a Bitly Page isn’t just an engaging, mobile-friendly experience. It lets your team create a more targeted journey based on your audience’s needs—all using a customizable, no-code interface.
If all that wasn’t enough, Bitly Analytics helps you track every QR Code scan to strategically improve placements and measure ROI. You also gain in-depth details on engagement with every beautiful Bitly Page. Where your customers encounter your brand, greet them with more compelling and data-driven campaigns that your audience can’t ignore.
