Bitly has always delivered users to the right web content regardless of where a link was clicked. The top brands in the world (20 out of Forbes’ top 25 brands, 17 out of the 25 top global brands and 37 out of the top 50 comScore web properties – but who’s counting?) rely on Bitly to deliver their users to the right location.
Now, we’re thrilled to extend this commitment to include what device a link is clicked on by introducing mobile deep linking as part of Bitly Enterprise. Starting today, marketers can use the Bitlinks they create through Bitly Brand Tools as a tool to drive app installs and re-engagement.
It’s no secret that the majority of web engagement occurs on a mobile device – last year, Flurry found that mobile users spend 86% of their time on apps. By enabling deep linking as part of Bitly Brand Tools, we can continue to empower marketers to become mobile marketing superstars without any additional dev work or code required. And because of our scale, marketers can utilize this across their paid marketing efforts and across their audience’s organic sharing efforts as well. This means that through Bitly Brand Tools, your followers and fans are more than your brand ambassadors – they can be your mobile allies, driving app installs and re-engagement as well.
When you enable deep links, mobile users who click on your Bitlinks will be automatically taken to the same content, just in your app. If they don’t have your app installed, they’ll be invited to download your app or taken to the mobile web experience. These links will continue to work the same as they always have for desktop users, directing your fans and followers to the right content as they are shared across the web.
Bitly began as a link shortener. Links are the core of our business and are central to everything we do. And mobile deep linking is one more way we will continue to deliver on our promise to empower marketers.
Ready to get started deep linking with Bitly Deep Links? Sign up for a demo!