The Next Big Chapter of Influencer Marketing: Standardization
Influencer marketing is turning the page and entering that awkward age of adolescence. And like most coming-of-age stories, this one’s filled with conflict and compromise. Influencers are testing their limits…
How Pokemon Go + Backlinking Helped One Company Strike Gold
Sometimes in business, a company strikes gold. This is what happened in the summer of 2016 for Nintendo and Niantic, the companies behind Pokemon Go. The augmented reality mobile game…
Customer Experience & the Link Management Platform
Every customer touchpoint has a link. No matter the device, platform, or channel, there’s a link connecting customers from Point A to Point B. If you can create, measure, and…
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