Product

How to Manage Multiple Teams with Bitly Brand Manager

Imagine if you could see all the data from your different teams with a click.

There wouldn’t be anymore endless dredging through spreadsheets. Teams wouldn’t have to go through different analytics systems to report activities each month. Managers wouldn’t go crazy trying to streamline so many different metrics.

With Bitly Brand Manager, that’s actually possible. Brand Manager allows Bitly Enterprise users to create different Groups for different sets of links. So if you’re managing multiple teams, you can create a Group for each team’s data.

By creating Groups with Brand Manager, you can:

– Save hours in data reporting by centralizing every metric

– Offer a clean, intuitive platform for all team members to view and access the data they need

– Bridge silos by easily switching between Groups

– Streamline metrics so that you have a gold standard for engagement

Here’s how to build out Groups to manage different teams across the organization:

1. Create Your Groups

To manage multiple teams, you’ll want to think about how everyone is using their links and what kind of metrics are going to matter the most. There are three primary ways to organize Groups for your teams:

Region 

If you’re a global or national brand, you can build a Group for each region (i.e. Bitly US, Bitly Europe, Bitly Asia)

Department

Want to see real-time reports about how the customer loyalty team is doing and then switch right over to look at acquisition? Create Groups like Product Marketing, Loyalty, Sales, Field Marketing, and Recruiting.

Brand

If you’re an enterprise with multiple brands and multiple marketing teams, it might make the most sense to create Groups based on the brands themselves, like Bitly Free and Bitly Enterprise. This gives marketing managers a whole new way to view data across the organization.

2. Invite Users by Their Personal Account & Set Permissions  

When you want to add new users to Groups, just invite them by their personal Bitly account. This will allow team members to effortlessly switch between their personal accounts and their Groups. When inviting users, you can set permissions, too, designating who has access to what.

Remember to always make sure you’re in your Group before shortening. When your personal Bitly account is added to a company account, it’s easy to switch between the two. But sometimes it’s easy to forget where you’re creating the Bitlink!  

Ultimately, by linking personal Bitly user name to one or more Bitly Enterprise accounts, you’ll ensure that your team members no longer have to keep logging in and out to manage different accounts.

3. Assign Additional Users

Once you’ve created Groups, it’s time to start assigning your existing users to them. You can give read/write permissions for users who need to create and manage links and view-only permission to users who could benefit from knowing the data behind different teams.

Finally, you can give administrative access to the users who will need to tap into all of the Groups for management, metrics, and reporting.

Connecting the Silos with a Link

Bitly Brand Manager gives you an unprecedented view across your entire organization. By streamlining metrics and the user experience, you can free the data that’s trapped across different silos.

Every team can have access to the data they need, without going through gatekeepers or learning complicated interfaces.

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Blaise Lucey @BlaiseLucey00
Director of Product & Content Marketing