When Mulltisa (“Tisa”) Moung took on marketing at Inovar Communications—a UK-based publisher covering metal Additive Manufacturing, 3D printing and industrial applications of metal powders—the workflow seemed manageable.
But quickly, her workload expanded.
Inovar Communications publishes three specialized magazines: Metal AM, Metal Powder Technology and PIM international; with four issues per year (twelve editions total) plus three to four newsletters every week. Every issue and newsletter includes multiple advertiser placements that require a custom Bitly short link. And all advertisers expect the same thing: clear, timely performance reporting.
Keeping the pace with high-volume link creation
With so many publications and advertiser placements to orchestrate at once, link creation quickly became one of the most time-consuming parts of Tisa’s workflow. Every short link needed the correct UTMs, titles, and tags to keep performance tracking accurate, and advertisers relied on that data to understand whether their campaigns were driving measurable results. But building all of these links manually took hours.
If I do it manually, it would take me at least three hours—sometimes half a day.”
Accuracy was critical. Overwriting existing UTMs or re-shortening URLs could disrupt reporting and create confusion for advertisers. Across twelve magazine issues and multiple weekly newsletters, those hours quickly added up, leaving the team with less time for strategy and relationship management.
Scaling smarter with the Bitly GPT
Tisa was already using ChatGPT for marketing research, writing, and proofreading. So when she discovered the Bitly GPT, bulk short-link creation suddenly became faster and even more efficient.
Here’s a quick look at her workflow. Tisa begins with a small test batch of ten links to make sure the structure is exactly right before scaling up to larger sets. Her prompt outlines everything the GPT needs to know—source, medium, campaign, publication name—and she also has it generate link titles and tags automatically. That upfront precision means every link that follows is created consistently, no matter how many she needs for a magazine issue or newsletter cycle.
I asked it to tag all the links for me as well. It worked great!”
If a link already contains UTM parameters or is shortened, she adds a line in her prompt: “If these already have a short link or UTM, do not override it.” The GPT then follows the instructions, helping her avoid errors and save time.
Once the format is set, she saves the prompt as a reusable template, updating only the publication details for each new issue or newsletter.
Bitly is really helpful in terms of tracking because when advertisers put their ad banners in there, they want to know how many clicks they get.”
Tapping into the right tools at the right time
When it comes to bulk link creation, Tisa turns to ChatGPT. It handles the heavy lifting by building dozens of short links at once with the right UTMs, titles, and tags. And while she often reviews deeper trends inside the Bitly Analytics dashboard, she also uses the Bitly GPT to surface insights quickly—whether that’s a clean list of top-performing links or a quick visualization to drop into a report.
With the Bitly GPT, Tisa can generate charts, summaries, and data slices without needing to click through the full dashboard. Queries like “Which links had the most clicks this month?” or “Create a bar chart of clicks for links created between September 1 and October 1” return ready-to-use outputs she can plug directly into her summaries.
I use the Bitly and ChatGPT integration mainly for bulk link creation. But for deeper analytics, I prefer the Bitly dashboard visuals.”
Tisa also has her eyes on the future and is already thinking about how she can leverage the Bitly GPT for bulk QR Code creation so she can save even more time as event season approaches.
Turning time savings into strategic impact
While the Bitly GPT saves Tisa hours each month, the real value is how it strengthens the way Inovar manages advertiser reporting. Instead of spending entire afternoons creating or validating links, she can focus on planning content, supporting advertisers, and refining each publication. The impact shows up in several key areas:
- Operational efficiency: Bulk link creation that once took half a day now takes about two hours—even with UTMs, titles, and tags applied. Standardized prompts keep every link consistent across twelve magazine issues and weekly newsletters.
- Cleaner data, better reporting: Consistent link structures combined with Bitly Analytics give Tisa reliable, advertiser-ready metrics. And with ChatGPT handling quick lookups, she can pull click lists or date-range summaries in seconds.
- Stronger advertiser relationships: Faster reporting and cleaner data make it easier to show partners exactly how their campaigns perform. That clarity builds trust and helps Inovar demonstrate ongoing value to every advertiser.
“The integration saves me a lot of time. Now I don’t have to sit here and do this for hours instead of other work.”
The Bitly and ChatGPT integration has transformed Inovar’s high-volume link management into a streamlined, AI-powered system that keeps advertiser reporting accurate, timely, and scalable. For Tisa, that means less time spent generating links and more time focusing on content, partners, and the publications that power Inovar’s business.
Ready to streamline your workflow with AI? Get started with Bitly for free and discover how Bitly’s GPT can save you time as you grow your business.
