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    • AnalyticsA central place to track and analyze the performance of all short links and QR Codes
    • 2D BarcodesAdd a Global Trade Item Number (GTIN) to QR Codes designed for packaging
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Posts by Kelsey

Kelsey Stevenson is Bitly’s Chief Product and Technology Officer, where she defines the company’s product vision and leads strategy to deliver solutions that address customer needs while driving long-term business growth. She heads cross-functional teams focused on building innovative, customer-centric products that align with Bitly’s mission. Prior to joining Bitly, Kelsey led product development across both startups and global enterprises, and also advised organizations as a consultant, bringing a unique blend of strategic insight, technical expertise, and leadership experience.
Read article: The Marketer’s Guide to Owning Short Links and QR Codes
QR Codes

The Marketer’s Guide to Owning Short Links and QR Codes

Why branded ownership of your links and QR Codes matters for long-term control.

Read article: How Do Editable Links Prevent Dead Links After Launch?
URL Shortening

How Do Editable Links Prevent Dead Links After Launch?

Update link destinations without reprinting to avoid costly dead-end experiences.

Read article: How Do Luxury Brands Measure Customer Lifecycle Attribution?
Digital Marketing

How Do Luxury Brands Measure Customer Lifecycle Attribution?

Attribution strategies luxury brands use to track value across long buying journeys.

Read article: Using UTM Codes for Marketing: Clicks, QR Codes, and Beyond
URL Shortening

Using UTM Codes for Marketing: Clicks, QR Codes, and Beyond

Enterprise-ready UTM strategies to boost campaign clarity and ROI.

Read article: How to Make a QR Code for a Link
QR Codes

How to Make a QR Code for a Link

Learn how to make a QR Code for any link in a few simple steps and share it effortlessly.

Read article: What Is Attribution Modeling in Marketing (And Which Model Fits Your Goals)?
Digital Marketing

What Is Attribution Modeling in Marketing (And Which Model Fits Your Goals)?

Check out the important things to know about attribution models in marketing.

Read article: Create Dynamic QR Codes and Measure Every Scan
QR Codes

Create Dynamic QR Codes and Measure Every Scan

Dynamic QR Codes can take your brand or business to the next level. Read our expert tips.

Read article: Bitly Analytics: Measuring Clicks, Scans, and Campaign Performance
Analytics

Bitly Analytics: Measuring Clicks, Scans, and Campaign Performance

Bitly Analytics: Measuring Clicks, Scans, and Campaign Performance

Read article: How QR Codes Track the Full Guest Experience, Not Just Check-In
QR Codes

How QR Codes Track the Full Guest Experience, Not Just Check-In

Learn all about fast and secure check-ins with QR Codes.

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