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    • AnalyticsA central place to track and analyze the performance of all short links and QR Codes
    • 2D BarcodesAdd a Global Trade Item Number (GTIN) to QR Codes designed for packaging
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Posts by Kelsey

Kelsey Stevenson is Bitly’s Chief Product and Technology Officer, where she defines the company’s product vision and leads strategy to deliver solutions that address customer needs while driving long-term business growth. She heads cross-functional teams focused on building innovative, customer-centric products that align with Bitly’s mission. Prior to joining Bitly, Kelsey led product development across both startups and global enterprises, and also advised organizations as a consultant, bringing a unique blend of strategic insight, technical expertise, and leadership experience.
Read article: White QR Codes: What They Are and How to Create One
QR Codes

White QR Codes: What They Are and How to Create One

Easily generate white QR Codes for sleek, modern scanning in any setting. Perfect for all uses.

Read article: How to Design Branded QR Codes That Get Scanned
QR Codes

How to Design Branded QR Codes That Get Scanned

Design QR Codes for events and signage that grab attention and scan fast.

Read article: Short Link Tracking and Analytics: What to Measure and How (2026)
Analytics

Short Link Tracking and Analytics: What to Measure and How (2026)

Use Bitly’s short link tracking analytics to unlock data-rich insights.

Read article: How to Scan a QR Code From a Picture in 2026
QR Codes

How to Scan a QR Code From a Picture in 2026

Learn how to scan a QR Code from a picture using different devices and methods.

Read article: The Marketer’s Guide to Owning Short Links and QR Codes
QR Codes

The Marketer’s Guide to Owning Short Links and QR Codes

Why branded ownership of your links and QR Codes matters for long-term control.

Read article: How Do Editable Links Prevent Dead Links After Launch?
URL Shortening

How Do Editable Links Prevent Dead Links After Launch?

Update link destinations without reprinting to avoid costly dead-end experiences.

Read article: How Do Luxury Brands Measure Customer Lifecycle Attribution?
Digital Marketing

How Do Luxury Brands Measure Customer Lifecycle Attribution?

Attribution strategies luxury brands use to track value across long buying journeys.

Read article: Using UTM Codes for Marketing: Clicks, QR Codes, and Beyond
URL Shortening

Using UTM Codes for Marketing: Clicks, QR Codes, and Beyond

Enterprise-ready UTM strategies to boost campaign clarity and ROI.

Read article: How to Make a QR Code for a Link
QR Codes

How to Make a QR Code for a Link

Learn how to make a QR Code for any link in a few simple steps and share it effortlessly.

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More than a link shortener

Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.

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