Understanding the Twitter Algorithm: An Essential Guide
Marketing on Twitter is tough. When competing with literally millions of accounts, the social media marketer has a huge challenge ahead of them. Understanding the Twitter algorithm is the key…
3 Ways Social Media Marketers Use Bitly Beyond Link Shortening
Every day it seems the role of the social marketer grows more complex. New channels crop up, algorithms change, followers’ preferences change—it can feel like achieving success is equivalent to…
How A Record Producer Gets 200,000 Impressions on Twitter Every Week
Vince Valholla, Chairman/CEO of Valholla Entertainment, has been championing for social media marketing ever since the early days of MySpace. Valholla Entertainment was one of the first independent music companies…
Social Media
How Top Food Brands Create Drool-Worthy Instagram Accounts
You open Instagram and you can practically taste the photos. Fresh, flaky apple pie. Rich, gooey caramel infused brownies. Iced cold lemonade dripping with condensation. Food brands are crushing it…
Social Media
Oh Snap, Snapchat Cashes In With Snapchat Partners
Snapchat is making moves. Major moves from Snapchat ensure that while its content might disappear, the platform is far from vanishing. Snapchat Partners, an API (application programming interface) that makes…
Social Media
Paid Social Strategy 101: Twitter Ads
On a channel where you only have 140 characters to convey your message, every word counts. You only have so much room to convince your followers to learn more, shop…
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