Work doesn’t happen in one place anymore and it hasn’t for a while.
A campaign might start in Canva, move through a Slack thread, get shared in a LINE message, and land in front of a customer through a QR Code on your product packaging. Every one of those moments is a chance to learn something about what’s working—or miss the signal entirely.
That’s where we come in. Bitly is the link and QR Code management platform that helps marketing teams create, track, and optimize their touchpoints across every channel, both online and offline.
And we’re not just here to shorten links or generate ready-to-share QR Codes—we’re here to help you create connections that are trackable, secure, and adaptable wherever they appear. Because when you’re launching campaigns, testing creative, or reporting back to stakeholders, you don’t need more data. You need clarity.
We’ve heard you loud and clear. You want to see what’s working in a way that’s simple and easy. So we’ve been focused on building exactly that. From deeper integrations to AI-powered insights and more flexible QR Codes, here’s a look at what we’ve been building and how it’s designed to support the way you already work.
Curious to try out these new features for yourself? Just log in to Bitly and start exploring!
Integrations and workflow automations
The best tools disappear into your workflows. We design Bitly to feel like a natural extension of the tools you already use, not another tab to keep open or another dashboard to check. Whether you’re in your ecommerce platform, your messaging app, or your AI workspace, creating and tracking links should feel effortless.
The Bitly Apps and Integrations Marketplace now includes more than 60 tools across ecommerce, design, collaboration, messaging, and automation—plus 800+ customer-configured integrations and API connections powering custom link and QR Code workflows.
Shopify to track from click to conversion
With the Bitly and Shopify integration, you can connect link and QR Code engagement directly to what happens in the storefront: orders, revenue, conversions. Instead of guessing which post or partnership drove a sale, you can see it clearly without leaving Shopify. It closes the gap between marketing activity and business outcomes, so you can confidently double down on what’s driving revenue.
Messaging and collaboration integrations
Through integrations with LINE, Slack, Twitch, and others, you can create, share, and track short links without stepping outside the platforms where conversations happen. If you have an audience in Asia-Pacific, our LINE integration covers 194 million users across Japan, Taiwan, and Thailand. Now you can measure engagement inside one of the world’s most widely used super apps.
AI tools and automation
Bitly integrates with Claude, ChatGPT, and Microsoft Copilot, so you can generate links, organize campaigns, and pull performance data through a conversation. You can also connect Bitly to Zapier, n8n, and Workato for more complex automated workflows.
The principle stays the same: when creation and analytics live inside the tools you already use, execution stops being an obstacle and starts being something that actually happens consistently.
Bitly users can also use the industry-leading Model Context Protocol (MCP) and its 27 tools to create, customize, and analyze the performance of links and QR Codes or manage their Bitly users and accounts.
With configurations for Claude Desktop, Cursor, VS Code, and any AI platform that uses an MCP, the Bitly MCP powers conversational marketing and campaign management and advanced setups with the same level of ease. For example, you can prompt the tool to help set up your newest campaign without creating, defining links, and tagging structure in an outside spreadsheet or one-by-one in the tool.
Simply say:
“Set up a complete product launch campaign: create a short link for https://example.com/new-product with title ‘Product Launch 2026’, tag it with ‘launch’ and ‘product’, generate a QR Code called ‘Launch QR’, then show me the initial setup summary”
Or want to complete more complicated tasks that make your work more effective?
Benchmark and compare performance baselines to inform your strategy:
“Compare the performance of our main product page link across different quarters to see seasonal trends”
Or, handle complex setup and configuration changes that are based on the context of your own short links and QR Codes:
“I want to move all my important links from bit.ly to our new branded domain. Show me the high-traffic ones first.”
Bitly’s AI-powered platform
As AI reshapes how work gets done, companies face a choice: simply layer on new technology or build something genuinely useful. We’re committed to the latter—starting with what real customers actually say and do, how they plan campaigns, where they get stuck, and what they wish they could skip.
We know that you’re often tasked with finding answers quickly. The data is there, but getting to it can mean digging through reports, joining data sets, or working across systems that weren’t built for speed. AI, at its best, removes that friction. So we’ve set out to make AI within Bitly an embedded, helpful experience.
These AI tools and integrations are super helpful to smaller organizations like us who have more limited staff or resources. Every 10- to 15-minutes saved on routine tasks is so valuable in our business.” – Justin Ritchie, XE Media
AI custom domain generator
A branded short link does more than look clean. It reinforces your brand and builds trust every time you share it. In fact, branded short links get 2.3x more clicks on average than non-branded links.
Our AI custom domain generator helps you discover available, recognizable domain options through natural language search. You describe what you’re looking for, and we surface smart suggestions. So every link and QR Code becomes a brand-building moment, not just a functional one.
Performance insights in plain language
Click and scan data is only valuable if you can interpret it quickly. AI-powered analysis translates your engagement metrics into clear summaries: what’s trending, which channels are driving results, and where you may want to adjust. Our goal is to give teams the answer, not just more data to interpret.
One conversation, multiple actions
Through integrations with Claude, ChatGPT, and Microsoft Copilot, you can generate branded links for an entire product launch or compare campaign performance across LinkedIn and SMS—without switching tools or copying and pasting.
Just describe what you need:
- “Create short links for these 20 product URLs and tag them spring-campaign”
- “Compare link analytics for LinkedIn vs. SMS”
And explore the results in seconds.
QR Codes as campaign infrastructure
A QR Code isn’t just a link to a page. In modern marketing, it functions as a trackable connection between offline engagement and digital outcomes.
QR Codes enable marketers to:
- Connect offline and online campaigns: Bridge physical touchpoints like packaging, signage, and print media to digital experiences.
- Measure real-world engagement: Track scans, locations, devices, and timing to understand how offline campaigns perform.
- Optimize campaigns in real time: Update destinations without reprinting materials using dynamic links.
- Attribute offline marketing impact: Tie physical interactions directly to conversions, traffic, or customer journeys.
- Integrate with marketing workflows: Feed scan data into analytics platforms, CRM systems, and marketing automation tools.
When used this way, QR Codes become a core layer of campaign infrastructure, enabling measurable and adaptable offline marketing.
Did you know that 86% of marketers plan to increase QR Code usage further in the coming year? It’s clear that QR Codes aren’t just a novelty anymore. They’re measurable entry points into your customer journey, bridging offline and online engagement.
And when you can update, optimize, and compare them like any other marketing asset, they stop being a utility and start becoming core marketing infrastructure.
Bulk creation
Generate hundreds of unique QR Codes in a single action, each one tied to a specific product, location, campaign, or partner. No manual repetition. No copy-and-paste errors. Each Code reports performance back separately, so you can see what’s working on a granular level. That’s what makes packaging rollouts, event programs, and multi-location retail activations manageable at scale.
Shared destination
Point multiple links and QR Codes to a single URL and update that destination all from one place. So when a campaign needs to shift, your URL destination changes without reprinting materials or hunting down every instance where the link was shared. For teams running multi-channel campaigns, this flexibility is essential.
Digital business cards
Create QR Codes that link to mobile-optimized landing pages with contact info, social links, and portfolio content. You can update them at any time, which means they stay current in a way printed cards can’t.
As your use cases evolve, your tools should evolve with you. We’re building QR Code capabilities with that expectation in mind.
Small improvements that compound
Not every meaningful improvement makes headlines. Sometimes, the biggest impact comes from removing small points of friction and reducing extra steps that may slow you down or make tracking your results feel like a chore. That’s exactly what we set out to do with these small-but-mighty updates.
Multi-create / Quick creation of short links and QR Codes
Generate multiple links or QR Codes in one action, then customize each one. According to our platform data, when creation is simple and accessible, teams create and share 23% more QR Codes. Not because the feature is flashy, but because it makes granular tracking practical, channel by channel and connection by connection.
Weekly insights into campaign performance
Every Monday, Bitly customers now receive an in-app summary of top-performing links, active campaigns, and engagement trends. The goal is simple: start your week informed, without building a report from scratch. For many teams, it’s become the fastest way to understand performance.
Exportable reporting
Export your campaign data into presentation-ready PDFs formatted for stakeholders—not raw data dumps. Whether you’re sharing results, archiving performance, or building a case study, you can move from analysis to communication without reformatting everything by hand. Over time, removing repetitive steps compounds into meaningful time saved and clearer decisions made.
What more details on everything that’s been recently released? Head over here.
Trusted infrastructure at scale
Every link and QR Code you create runs on infrastructure designed for security and reliability. Each connection is evaluated at creation and again at click or scan to help prevent phishing, malware, and abuse throughout its lifecycle. All of which results in more trust between users and the brands they connect with all across the Internet.
Our Abuse Prevention System, powered by our Threat Detection Service, scans links and QR Codes in near real-time. In the last year alone, that meant roughly one million malicious URLs blocked and nearly one billion clicks protected. We process billions of links and QR Codes created every month and partner with organizations focused on anti-phishing, malware counter-terrorism, and CSAM prevention to keep protections current.
Through long-standing partnerships with Digital Trust & Safety Partnership, Internet Watch Foundation, Global Internet Forum to Counter Terrorism, Google Web Risk, and other major technology companies and internet safety groups, Bitly is committed to being a steward of a safer and more trusted Internet.
Bitly is SOC 2 Type II compliant, validated through independent audits covering encryption, access control, system monitoring, and incident response. For many enterprise, government, healthcare, or finance teams, compliance is often a prerequisite before a tool gets adopted at scale. It’s what instills confidence that the platform meets rigorous standards for security, availability, and confidentiality.
With 99.99% uptime, global usage in over 190 countries, and adoption by more than two-thirds of the Fortune 500, reliability is an important, baseline requirement and a core part of how we deliver at scale.
What’s next and what this means for you
Successful teams move with intention. Their tools don’t slow them down—they support the way they already work. And they don’t treat links and QR Codes as small details. They use each one strategically, tying it to a specific channel, audience, or creative.
When every connection is tracked individually, you can see exactly what deserves more of your time and budget. Zoom out, and those individual signals come together to form a clear picture of what’s actually working. That’s the advantage: meaningful insight from something as simple as a link or QR Code. Tracking should feel seamless. Insight should feel immediate. And better decisions should feel within reach.
