How to Grow Your Brand Using Short Links

How to Grow Your Brand Using Short Links

When it comes to branding, emphasis is often placed on a business’s logo. Sure, the logo is important. But what about your links?

You may be thinking, “logos and links are two very different things.” And you’d be right, of course. A logo is a visual representation of your business. It can be abstract or figurative. A link is practical. It takes your customers or employees from one webpage to another.

Think of how many links you share a day. Chances are, it’s a lot. We share links so much—in emails, texts and on social media—we don’t always realize how often we do. Now, imagine if every link you shared had your brand in them. How many more customer touchpoints would include your brand? How many more brand impressions would you drive for your business?

Practicality aside, links can be critical tools that help grow your brand. Let’s take a look at the different ways you can use short links in your day-to-day communications to do just that.

Prospects typically check out other brands while in the evaluation process. This can involve a number of phone calls, email exchanges and hours spent researching different solutions.

Keep your brand name in front of potential customers by using branded links in your communications. The more they see your brand, the more likely they are to remember it. Some popular ways to do this include using branded links in marketing SMS campaigns and in sales follow-up emails.

Beyond sales and marketing, encourage other customer-facing teams to share branded links in their communications. Larger organizations often utilize multiple custom domains for different teams and projects.

On the support team? Use 👉 yourbrand.support/
HR? Use 👉 yourbrand.people/
Marketing? Use 👉 yourbrand.co/

Using your brand in your links ensures that, no matter the channel, your brand is consistently presented. Brand consistency has proven benefits, including greater brand awareness and the potential to impact your bottom line. According to one study, businesses that present their brand consistently are 3 to 4 times more likely to be seen by consumers in the market.

Own a design firm? In the education space? Work at an event planning business?

Whether you’re emailing prospects or sharing thought leadership content across your social media channels, branded links can reinforce your business’s authority in its field of expertise.

Considering people spend an average of about 6 seconds per page consuming content, being able to quickly demonstrate your area of expertise is crucial. Using custom domain extensions like .design, .education, and .events shows people, at a glance, what sort of work you do.

Copy the URL below and use Bitly as a url shortener.

https://www.bose.com/en_us/products/headphones.html

See how the short link that generates uses Bose’s custom domain? That’s called auto-branding. Cool, huh?

Auto-branding keeps your brand front and center. Using auto-branding, any time someone copies a web address that directs to one of your sites and shortens it in Bitly, the short link will be generated using your custom domain.

Not only does auto-branding increase awareness for your brand, it gives you additional insight into how your content is being consumed. This means you’ll have more information to help you improve your brand’s messaging and communications so they’re more effective.

How to Use Bitly to Promote Your Brand

Want to learn even more about how to use Bitly for branding? Watch our short video on how to use Bitly’s features and tools to promote your brand in every digital initiative. Or, visit our website.