Bitly News

Our Customers Have Spoken: Bitly Earns 68 G2 Badges

Illustration showing Bitly's logo and the G2 logo.

Here at Bitly, we’re dedicated to continuously evolving our Connections Platform to create products our customers love and use every day. That’s why we’re delighted to share some fantastic news—we won 68 G2 badges this year, and it’s all thanks to you, our amazing customers! We’re incredibly proud to be recognized by G2, but what means even more to us is how much you value our products. 

Before we highlight some of our top achievements from the first half of 2024, let’s take a look back at the Connections Platform improvements and additions we’ve made this year.

One platform, endless industry applications 

From small businesses to large enterprises, we’re dedicated to elevating our user experience. Our multi-product platform is designed with your needs in mind, helping you ignite meaningful connections across every touchpoint with your audience.  

Whether you use Bitly Links to create trustworthy short links, Bitly Codes to generate customized QR Codes, Bitly Pages to showcase your content or services, or Bitly Analytics to understand performance, the Bitly Connections Platform lets you maximize your reach and engagement.

With over 500,000 global paying customers and 10 billion clicks and scans happening monthly on our platform, Bitly empowers businesses to forge stronger connections with their customers—all in one place. 

Woman on a phone with icons representing analytics, landing pages, short links, and QR Codes around her.

2024 product updates: A year in review

Our customers are the heartbeat of everything we do at Bitly. We make it a priority to listen to them, always striving to expand our value by making products that are simple to use and impactful. Let’s take a moment to reflect on the products we’ve developed in 2024. 

In the first half of the year, we launched Bitly 2D Barcodes (two-dimensional barcodes), the industry’s first automated API solution for 2D Barcodes. These 2D Barcodes are going to completely change how CPG and retail brands interact with their customers through product packaging and labels. This opens up many new possibilities for brands to connect with their audience. 

We also launched Bitly Analytics, a customizable analytics dashboard that streamlines data analysis across all clicks and scans in one convenient place. Our easy-to-use dashboard lets you review and analyze your performance, so you can better understand your audience and make quick decisions to optimize your campaigns in real-time. 

Our latest release is an exciting evolution of our Link-in-bio offering—Bitly Pages. It’s a mobile-friendly landing page that you can create in just a few minutes. Designed for anyone, regardless of technical experience, it allows you to create stunning custom landing pages without any coding required. 

Stay tuned for more exciting updates in 2024 and beyond! This is just the beginning—we’re always evolving and improving our platform to better serve your needs.

Bitly’s G2 Badges 

Earning badges on G2 is really special because they’re based on authentic feedback from real customers. G2 badges are awarded based on product performance in G2 reports and user reviews—and only top performers in a G2 market report can earn a badge.

We’re grateful for all the badges we’ve received this year and wanted to highlight a few that we’re particularly proud of! Let’s get into it.

We’ve been recognized in the leader quadrant of G2’s Summer 2024 Grid Reports, earning the Small Business Leader badge. Our standout achievements include a leading position for our URL Shortener, QR Codes, Content Analytics, Social Analytics, and Smart Link capabilities. 

“Invaluable tool for marketers. Bitly has multiple features such as URL Shortener, QR Code Generator, and Link-In-Bio. It’s the one home for all your links and easy to use. Overall, Bitly can help better manage, track and share links with your audience. The URL shortener and link tracking capabilities are robust. I would recommend Bitly for its ease of use, customizable branched links and breadth of analytics.”

Deborrah Grulke, Assistant Director of Development, Mercy Medical Angel

We’re over the moon about these recognitions, especially since platforms in both categories mentioned above are highly rated by G2 users and have substantial satisfaction and market presence scores.

We also won the Summer 2024 Most Implementable badge, earning the highest rating in this category, all thanks to our URL Shortener product, Bitly Links.

“Fantastic experience. We migrated all of our links to Bitly and [are] never looking back! Bitly allows our business to service our customers with a one product solution. Rather than using multiple vendors, we are able to use Bitly to create, track and manage all links and QR Codes. We have had no issues using Bitly and highly recommend them for anyone who is in need of their products.”

Moe Zebib, Data Assurance Analyst, Upstack

We’re honored that our dedication to providing an exceptional user experience has been acknowledged by the world’s largest and most reputable software marketplace. These accolades aren’t just shiny badges that show us how our products are doing on the market—these reviews truly reflect how our products help and support you. 

Thank you for choosing Bitly! 

We want to give a huge thank you to everyone who has reviewed our products and continues to use the Connections Platform every day—this recognition wouldn’t have been possible without your support! Feel free to look at our reviews on our G2 profile or share your thoughts about our products by visiting our profile. We’d love to hear from you!