Read article: How Marketers Use QR Codes in 2025
QR Codes

How Marketers Use QR Codes in 2025

We surveyed 250 marketers across industries to understand how QR Codes are evolving from quick-access tools into key drivers of engagement and action. Our research reveals how brands are turning everyday scans into data-driven strategies that connect physical and digital touchpoints.

Ressources récentes

Plus de guides et e-books

Read article: The A–Z Guide to Bitly’s Features, Tools & Use Cases
Bitly Products

The A–Z Guide to Bitly’s Features, Tools & Use Cases

Discover new ways to use your short links. Wondering if Bitly is the right solution for your business? Or, looking for ways to maximize your use of Bitly beyond shortening…

Read article: Measuring the Value of Your Influencer Program Using Bitly
Social Media

Measuring the Value of Your Influencer Program Using Bitly

How are you measuring your influencer marketing efforts? One of the biggest challenges marketers face related to their influencer initiatives is knowing how to accurately measure results. Bitly helps demystify…

Read article: A Guide to How Bitly’s Marketing Team Uses Bitly
Bitly Products

A Guide to How Bitly’s Marketing Team Uses Bitly

Find out how Bitly’s very own marketing team integrates Bitly into their daily workflow to meet business goals. Download this ebook to learn how the team leverages Bitly Enterprise to:…

Read article: How to Achieve Brand Consistency to Gain Competitive Advantage
Branding

How to Achieve Brand Consistency to Gain Competitive Advantage

Successful brands have something in common: They’re consistent. Whether you’re an influencer, startup or enterprise, whether your team is a team of one or 100, investing in making sure your…

Read article: Social Media for Small Business: The Complete Guide
Social Media

Social Media for Small Business: The Complete Guide

Establishing your social media marketing program is time-consuming—especially if you’re a small business. You’re juggling a lot already and this is just one more thing to add to your list.…

Read article: Your Guide to Tracking Customer Support KPIs
Customer Experience

Your Guide to Tracking Customer Support KPIs

According to consumer behavior research, trust plays a big role in a brand’s ability to convert prospects into loyal customers. Consumers come to trust (or not trust) brands by sifting…

Read article: Driving Social ROI Through Visual Storytelling
Social Media

Driving Social ROI Through Visual Storytelling

User-generated vs. user-driven. Short and snappy vs. long and well researched. Paid vs. organic. If there’s one thing all social media marketers can agree on it’s this: it’s harder than ever for…

Read article: The Ultimate Guide to Mobile Content Marketing
Mobile

The Ultimate Guide to Mobile Content Marketing

Every marketer knows that brands need to go mobile in a big way. But did you know that 60% of digital content consumed today is consumed on a mobile device?…

Read article: Paid Social 101: Understand Ads, Engagement and ROI
Social Media

Paid Social 101: Understand Ads, Engagement and ROI

These days, paid social is often the only way to guarantee engagement from social media. In fact, the average organic tweet will only reach around 10% of your followers. A…

Top 10 Recommended Bitly Features from Power Users Webinar Recap

Regarder maintenant

Top 10 Recommended Bitly Features from Power Users Webinar Recap

See what's on the Blog

See all posts
A martial artist breaking a long, generic URL with a high kick to reveal a custom branded short link.
Réduction d’URL

Qu’est-ce que la « link rot » et comment éviter qu’elle ne nuise à votre image de marque ?

Read More
A celebratory illustration that showcases the QRCG by Bitly logo.
Actualités Bitly

Découvrez QRCG par Bitly : Conçu pour faciliter la création de codes QR

Read More
A man putting a coin into a vending machine full of various link shorteners.
Réduction d’URL

URL personnalisées (PURL) : Ce qu’ils sont et comment les utiliser

Read More
Illustration of a traveler in vacation attire pulling a suitcase while walking past digital screens showing hospitality services—a concierge with a covered dish, a hotel receptionist with a room key, and an event coordinator with a calendar. The image captures how digital tools connect guests with hospitality services throughout their journey.
Customer Experience

How Bitly Creates Consistent Brand Experiences in Hospitality

Read More
Illustration of a gardener wearing a hat and overalls watering a modular garden with different sections containing vegetables and flowers. The segmented garden plots represent data visualization concepts for analytics, data segmentation, and measuring growth through metrics.
Produits Bitly

Améliorez l’attribution en connectant Bitly à HubSpot : Ce qu’il faut savoir

Read More
A woman floating in the air with screens swirling around her.
Produits Bitly

Le guide complet du réducteur d’URL : Comment générer du trafic en 2026

Read More
A person looking through a store-front window at three different QR codes on display in glass cloches.
Produits Bitly

Comment créer votre propre code QR avec Bitly

Read More

See all posts