Pick up your virtual paintbrush and get ready to start making stronger connections with your audience because the new Bitly + Canva integration is here! When it comes to capturing attention and engaging your audience across a number of different touchpoints—both online and offline—thinking outside the box can help you stand out from the crowd.
Whether you’re promoting a special event at your nonprofit or pitching investors as a burgeoning startup, inspiring your audience to take action requires a dash of creativity (and some helpful tools!). That’s why we’re so excited about all the possibilities our new integration with Canva unlocks. Now you can create or add the Bitly QR Codes and short links you know and love right into your designs without having to leave Canva.
Creative QR Code use cases across industries
To help you get those creative juices flowing, we put together some fresh ideas for using Bitly and Canva together across seven different industries. Let’s dive in so you can start creating beautiful, engaging, and measurable assets for sharing far and wide!
Real estate
From eye-catching property listings to social media campaigns, real estate professionals are often tasked with spinning up visually appealing and enticing promotional assets. To stand out in the competitive real estate industry and make connections with potential clients, real estate agents can leverage QR Codes across a number of materials they already create.
Through QR Code scan data, real estate agents can get valuable insights into how their potential clients are engaging with these materials, and make more informed decisions about how to interact with them in the future. Streamlining these experiences for clients by adding QR Codes into your designs not only saves time but also empowers potential buyers to take the next step, leading to successful purchases and increased satisfaction.
- Add QR Codes to property flyers: Use one of Canva’s many property flyer templates to showcase listings and add a Bitly QR Code to your design to give buyers access to more information about the home or even a virtual tour of the property.
- Make the most of your business cards: Add a Bitly QR Code to your business card in Canva that points prospective buyers to all of the properties in your portfolio. Let them learn more about you and your history as a real estate agent and make it easy for them to view other properties you represent with a digital business card.
- Take advantage of signage on-site: Easily add a Bitly QR Code to “For Sale” or “For Rent” signs to lead buyers or renters to a mobile-friendly property website where they can schedule a tour or sign in at an open house.
Media and publishing
Professionals in the media and publishing industry need to capture their audiences’ attention fast in a sea of endless competition both online and offline. To forge deeper connections with content consumers around the world, these professionals can leverage QR Codes to point viewers to more immersive digital content experiences. Give readers instant access to exclusive articles, behind-the-scenes videos, or extended interviews to boost engagement and grow a more loyal audience base, and analyze your QR Code performance through rich scan data.
- Increase event registrations with QR Codes: Whether you have a book launch to promote or an industry conference to organize, use a Canva flyer template to encourage potential attendees to scan and RSVP. Capture email addresses and send out reminders about key event details and updates.
- Add QR Codes into the advertising mix: Media companies can leverage QR Codes across digital and print assets created in Canva to serve up instant access to promotional offers, exclusive content, or immersive experiences.
- Create engaging book covers: Self-published authors can easily point readers to their website and offer sneak peeks at future books, interactive excerpts, and more by simply adding a Bitly QR Code to their Canva-designed book cover.
Nonprofits
Nonprofit professionals wear many hats, from fundraising and program coordination to advocacy work and coordinating outreach campaigns. These busy folks rely heavily on making strong connections with their community and deploying an array of marketing tactics to help garner support.
Adding QR Codes to promotional materials with the Bitly + Canva integration can inspire action and make a lasting impact, from streamlining donations to encouraging volunteers to sign up for events. By regularly monitoring scan data, you can identify which assets are working most effectively and optimize their tactics accordingly.
- Share impactful stories with QR Codes in brochures: Nonprofits can design beautiful brochures in Canva and incorporate Bitly QR Codes into the mix to point readers to powerful stories, videos, or testimonials to highlight the organization’s impact.
- Turn fundraising swag into awareness-driving machines: Before an important fundraising event, nonprofits can add Bitly QR Codes to their attendee badges, table cards, tote bags, and other event assets designed in Canva. Scanning the QR Code can point attendees to event programs, auction catalogs, and more!
- Create flyers to encourage donations: Make it easy to secure donations through print flyers created in Canva. Add a Bitly QR Code to the flyer and point mobile phone scanners directly to an online donation page or to your social media channels.
Education
Educators are always on the lookout for new ways to engage their students and make the learning process more efficient and accessible. From lesson plans and visual aids to decorating the classroom and preparing tests, educators create and design a wide array of materials for students each school year.
By incorporating QR Codes into handouts, worksheets, classroom posters, digital presentations, and more, students can easily access the materials they need to learn online or at home. And through QR Code scan data, educators can tailor their teaching methods and materials to better accommodate their students’ needs and preferences.
- Create interactive classroom posters: Educators can create posters in Canva related to the classroom curriculum and add Bitly QR Codes into the designs that point students to relevant online resources and reference materials.
- Make group learning activities more engaging: Print out bespoke worksheets made in Canva with Bitly QR Codes that direct students to video content about a particular topic. Have your students watch the videos, reflect on what they learned, and create a presentation as a group!
- Use Bitly QR Codes in presentations for quick quizzes: For pulse checks on what students have learned after a lecture, add a Bitly QR Code to your presentation so they can easily scan and take your online quiz, poll, or survey.
Did you know? On average, schools and universities generate over 700,000 daily connections (clicks and scans) by using Bitly to provide students with quick and easy access to course materials, gather feedback, and promote events.
Agencies
From presentations and advertisements to social media graphics and proposals, agencies big and small are all familiar with the need to create a wide array of marketing materials every day. For creative agencies, it’s even more important to design beautiful assets that help promote your agency’s offerings, as it showcases what you’re capable of for future clients.
With the Bitly + Canva integration, agencies can quickly create interactive assets that direct current or future clients to their website or portfolio, share in-depth pitches and presentations, and much more.
- Incorporate Bitly QR Codes into your thank you notes: Many agencies show their appreciation for their clients by sending annual thank you gifts and cards. Add a Bitly QR Code to your thank you card in Canva that points to a video message from an account manager or agency owner to boost loyalty.
- Add value by hosting design workshops: Agencies can share best practices for leveraging QR Codes and add extra educational value for their clients by teaching them how to use the resources—like brand kits and templates—they’ve created in Canva on their own.
- Create better presentations and reports: Winning new business and retaining current clients can be challenging. Agencies can leverage Canva presentation templates and Bitly QR Codes to direct clients to in-depth campaigns and case studies with a quick scan.
Retailers
Retailers strive to enhance the shopping experience, attract customers, and keep patrons coming back for more—and they do it all with the help of beautifully designed assets and materials. With window displays, packaging, point-of-purchase displays, flyers, brochures, shopping bags, totes, and more all requiring thoughtful design, there’s no shortage of opportunities to connect with customers online and offline through retail marketing.
Retailers can add Bitly QR Codes to their designs in Canva and use scan data to measure the impact of these materials on the shopping experience. Understanding how shoppers are engaging with your business can help you take steps to make every touch point more engaging through new and creative QR Code applications.
- Reward frequent shoppers with loyalty cards: Retailers can design loyalty cards using Canva templates, and with Bitly QR Codes, customers can accumulate reward points and access exclusive discounts by scanning the code at checkout.
- Make it easy to navigate your shopping center: Place QR Codes on store maps or directories and let customers scan and access interactive maps that take them to specific sections or products in the store.
- Add a Bitly QR Code to your eco-friendly tote: Add QR Codes to the branded tote bags you design in Canva to direct customers to your website or social media channels to encourage the sharing of their shopping experience.
Did you know? Retail users generate nearly 600,000 daily connections (clicks and scans) on average by using Bitly to promote sales, reward loyal customers, and grow followers on social media.
Startups
For scrappy startups looking to build their brand and drive growth, the Bitly + Canva integration is a game-changer. Startups need to make a splash in the market and with limited resources—especially in the early stages where hiring designers might not be a top priority. Getting the biggest bang for your buck while incorporating Bitly QR Codes into the materials created in Canva gives startups the opportunity to make a memorable and measurable first impression.
- Turn investor fact sheets into connection-drivers: Build your fact sheet in Canva to highlight your key performance indicators and add Bitly QR Codes to point investors to an online pitch deck, giving more visibility into your vision for growth.
- Improve your pitch presentations: With the Bitly + Canva integration, startups can easily create beautiful pitch presentations and integrate QR Codes throughout to share more in-depth information with investors in a time crunch.
- Make user adoption simple and easy: As a startup, early adopters of your products or services are key for driving growth. Include Bitly QR Codes on the user manuals you send out with products or add them directly onto product packaging to help customers access tutorials easily.
Unleash your creativity and make connections
Bitly and Canva are the perfect match for businesses across all industries that are looking to make stronger customer connections through beautiful, engaging designs. There are so many innovative ways to power your Canva designs with Bitly QR Codes, and we can’t wait to see what you all create! Ready to get started? Learn more about the Bitly + Canva integration.
