Insurance claims have long carried a reputation for being slow, paper-heavy, frustrating ordeals. Traditional processes can increase wait times and create more opportunities for errors when handling personal information and sensitive data.
With digital claim submissions, insurers can transform these outdated workflows into faster, more accurate experiences that boost policyholder satisfaction. Using branded short links and QR Codes, you can connect customers directly to secure landing pages or pre-filled forms, reducing unnecessary touchpoints and enabling efficient claim processing from start to finish.
Bitly makes this setup possible at scale. With enterprise-grade URL Shortener technology, branded custom domains, real-time analytics insights, and SOC-2 compliance, we help insurers modernize claims management while protecting trust and optimizing every interaction.
Note: The brands and examples discussed below were found during our online research for this article.
Why insurers are turning to digital claim submission
Insurance industry leaders face growing pressure to modernize claims management operations. Customers expect the same convenience from their providers that they already receive in banking, shopping, and travel. Manual or paper-based processes create long wait times, incur higher administrative costs, and can induce more frequent errors in handling personal data. These inefficiencies inevitably frustrate policyholders and strain internal workflows.
Other industries have already proven the benefits of digital-first systems. Healthcare embraced electronic patient records to reduce errors and improve intake speed, while financial services use secure online forms and credit card processing to accelerate transactions.
For insurers, digital claim submission delivers benefits on both sides of the counter: Customers enjoy faster, easier service while companies optimize costs, improve accuracy, and build trust through secure, branded touchpoints powered by short links and QR Codes.
The challenges with traditional claims processes
Traditional claims processes frustrate both insurers and policyholders. Customers often struggle to locate the correct forms, face unclear documentation requirements, or spend hours on hold with call centers. These hurdles extend wait times and add stress to an already difficult situation.
Manual entry compounds the problem. Every handwritten note or scanned attachment increases the risk of transcription errors, missing documents, and delayed turnaround. On the insurer’s side, paper claims add unnecessary costs like printing, postage, and staff hours spent verifying data, all while exposing sensitive data to higher security risks.
Sidestepping these inefficiencies is a major goal for insurers moving toward digital-first workflows. However, customers may have difficulty interfacing with streamlined online systems if there’s no easy front-end access. Short links and QR Codes let policyholders skip the application bottlenecks and connect directly to secure, branded landing pages that simplify submission and enable more efficient claims from the start.
How short links simplify insurance claim submission
Branded short links and QR Codes act as secure gateways to digital claims management systems. Instead of searching through paper packets or static websites, customers simply scan, click, or tap to access pre-filled, policy-specific landing pages. Guided steps remove the guesswork, reduce errors, and enable efficient claims that close faster.
For insurers, Bitly provides more than convenience. With enterprise-ready custom domains, real-time analytics, and SOC-2 compliance, our platform ensures sensitive data and personal details remain protected across every stage of the workflow. This level of security and scale sets Bitly apart from generic QR Code and short link tools, making it the trusted partner for modernizing insurance claims. There’s a reason so many highly-regulated companies use Bitly for improving brand experiences in financial services: We take security seriously.
From paper to mobile-first
Short links and QR Codes turn outdated submission processes into seamless mobile experiences. Your team can embed unique branded links for each customer on claim cards, policy documents, or directly inside a mobile app. Claimants can then complete claims from any device, without long, confusing URLs, infuriating wait times, or interminable calls to customer support.
Pre-filled and guided forms
Digital short links can connect customers to forms that pull in policyholder details from existing records. By automating data entry, insurers optimize accuracy and reduce the risk of missing documentation. Built-in guided prompts make the process easy to follow, improving the overall user experience and accelerating resolution while encouraging retention. A smooth, simple claims process can help keep policyholders on board during the most harrowing part of their customer journey and lead to powerful word-of-mouth promotion.
Benefits of digital claim submission for insurers and customers
Digital claim submission creates value for both policyholders and insurers. Customers no longer face long wait times or confusing paperwork. Instead, they gain convenience, speed, and transparency, with digital confirmations and the ability to track claims in real-time. The result is a smoother user experience that can build trust and a positive reputation.
For insurers, the benefits are just as powerful. Digital tools reduce administrative burden, lower costs from printing and postage, and accelerate processing times. Automating data capture improves accuracy and minimizes errors, while centralized workflows simplify oversight across teams. With faster resolutions and secure handling of personal data and sensitive data, insurers strengthen customer relationships and improve retention.
Digital claim submission offers a true win-win, delivering efficient claims for insurers and seamless outcomes for policyholders.
Real-world use cases of short links in claims
The shift from paper-heavy processes to digital-first claims management isn’t theoretical. It’s already happening across industries. Let’s look at how it’s taking place across different insurance verticals:
Motor insurance
After an accident, drivers can scan a QR Code right on their policy card or tap a branded short link in their insurance app to submit photos and incident details directly from the scene. This real-time access reduces back-and-forth, automating part of the process and giving insurers more accurate data to optimize their response.
Health insurance
Patients can upload scans or images of receipts, prescriptions, and medical reports to insurer portals accessed via short links tied to their specific policies. By bypassing paper and phone calls, the insurers can reduce errors with personal data and speed up reimbursements.
Property insurance
Homeowners facing storm or fire damage can use QR Codes and short links to instantly connect with your infrastructure for sharing photos, videos, and descriptions. Your team saves time, reduces referrals back to call centers, and improves the user experience by keeping everything in one secure digital workflow.
These are just a few of the ways forward-thinking insurers are making use of this transformative technology. Check out some more in our finance and insurance inspiration gallery.
Addressing security, compliance, and trust concerns
Handling sensitive personal data demands more than convenience. It requires security, compliance, and trust. Digital claims management tools must safeguard information while ensuring seamless workflows for both customers and staff.
The right branded short links offer all these features. With encrypted connections, secure redirects, and detailed tracking, your team can maintain oversight while protecting every claim submission process. Bitly SOC-2 compliance ensures trust and audit readiness. We built our connections management platform with enterprise-grade governance in mind.
Authentication options like unique links, session-based tracking, and role-based access controls add another layer of protection. Teaching staff and customers how to tell if a link is safe is an important part of rolling out any digital claims workflow. You can streamline that process by branding every touchpoint with a custom domain using our URL Shortener.
How Bitly supports secure, scalable claims workflows
Bitly equips insurers with enterprise-grade tools to modernize every process tied to insurance claims. Dynamic short links and QR Codes connect policyholders to secure digital forms, while advanced analytics deliver real-time visibility into engagement across channels, and SOC-2 compliance ensures effective governance.
Our platform helps insurers optimize operations at scale. Centralized link management, branded custom domains, and controlled functions like permissions and audit trails allow teams to coordinate across regions without compromising security. You can update links instantly at any time, ensuring that customers always reach the right landing pages without added wait times.
Bitly isn’t just a URL Shortener. We’re your secure partner in digital transformation, helping you reduce costs, enable efficient claims, and build stronger policyholder trust with secure, scalable link and QR Code solutions.
Work with Bitly for better digital claim submission
Paper-heavy claims processes create unnecessary delays, higher costs, and frustrated policyholders. In contrast, digital submission powered by branded short links and QR Codes delivers efficient claims that reduce errors, shorten wait times, and improve overall user experience.
Insurers that embrace secure, mobile-first workflows build trust with policyholders and gain a competitive edge. With Bitly, you gain a secure, SOC-2 compliant partner that offers real-time analytics, branded custom domains, and the ability to optimize and scale link usage across teams and regions. By modernizing insurance claims with Bitly, you can transform outdated, paper-based steps into a seamless, secure experience that benefits both customers and staff.
Ready to optimize your core claims process? Log in to Bitly today to streamline digital submission, reduce costs, and strengthen client trust.
