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Read article: The Click Expectation Report: New Research on What Consumers Want vs. What They Get
Bitly News

The Click Expectation Report: New Research on What Consumers Want vs. What They Get

New research from 1,500+ consumers, marketers, and creators reveals what makes a link worth clicking, and where link-in-bio strategies fall short.

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Read article: QR Codes for Finance and Banking: Practical Use Cases for 2026
QR Codes

QR Codes for Finance and Banking: Practical Use Cases for 2026

Learn all about how to transform finance with secure, efficient QR Codes.

Read article: How to Create a Permanent QR Code That Keeps Working
Digital Marketing

How to Create a Permanent QR Code That Keeps Working

Create a permanent QR Code that still works after you print it.

Read article: What Is a Link Alternate? A Practical Guide to rel=”alternate”
Digital Marketing

What Is a Link Alternate? A Practical Guide to rel=”alternate”

Decode link alternate markup and put multi-version URLs to work.

Read article: How Much Data Can a QR Code Store?
QR Codes

How Much Data Can a QR Code Store?

See QR Code data limits and when a short Dynamic QR Code works better.

Read article: Best Link-in-bio Tools for Brands and Creators
Landing Pages

Best Link-in-bio Tools for Brands and Creators

Find the best link in bio tool for your goals—and build a hub that converts.

Read article: 2026 Bitly QR Code Trends Report
QR Codes

2026 Bitly QR Code Trends Report

Over 1.9 million QR Codes show us where scans are growing, who's creating them, and how businesses are making codes of their own.

Read article: What Is Paid Media? Definition, Types & Strategy
Digital Marketing

What Is Paid Media? Definition, Types & Strategy

Paid media explained: channels, PESO, and how to measure what works.

Read article: How to Track a Referral Link and Prove What’s Driving Your Clicks
Analytics

How to Track a Referral Link and Prove What’s Driving Your Clicks

See exactly which shares drive the clicks and signups behind your referral links.

Read article: What Is URL Masking? A Clearer Way to Share Links
URL Shortening

What Is URL Masking? A Clearer Way to Share Links

URL masking hides destinations in the address bar. Here’s when to avoid it.

2026 DATA

What Makes People Trust a Link? New Data Says It’s Not What You Think

Get the report

Illustration of a Bitly woman walking across a chain link bridge, crossing toward an open blue door with a star on it.

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Read: Getting Started Guide: Bitly for Financial Services
Financial Services

Getting Started Guide: Bitly for Financial Services

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Read: The Marketing Visibility Report
Analytics

The Marketing Visibility Report

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Read: Getting Started Guide: Bitly for Hospitality
Hospitality

Getting Started Guide: Bitly for Hospitality

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Claim your free Domain

Get your very own custom domain with a paid Bitly plan and start sharing branded links in minutes.

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Customer Stories

4,000 Sign-Ups, One Source of Truth: How Hacking HR Tracks What Actually Works with Bitly
Analytics

4,000 Sign-Ups, One Source of Truth: How Hacking HR Tracks What Actually Works with Bitly

Hacking HR traded vanity metrics for real data. Bitly Links and QR Codes now power evidence-based decisions across a 2M-member community.
Outerthere’s Path to 3x Revenue, One Bitly Link at a Time
Analytics

Outerthere’s Path to 3x Revenue, One Bitly Link at a Time

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How ASUG Uses Bitly Assist to Turn Member Engagement into Actionable Insights
Bitly Products

How ASUG Uses Bitly Assist to Turn Member Engagement into Actionable Insights

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How Pasado’s Safe Haven Saves Hours On Reporting with Bitly Assist
Bitly Products

How Pasado’s Safe Haven Saves Hours On Reporting with Bitly Assist

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