Pinterest is a small business hotspot. Users on the platform are ready to shop, imagine, and find inspiration. With the right Pinterest bio, your business can harness that energy to attract prospective customers and make your products or services more discoverable.
Your bio is the front door of your digital presence. It sets the tone for your content and the interactions audiences can expect from your brand. Keep reading to learn how to create a Pinterest bio that captivates the right audiences and how simple changes to your bio can grow your followers.
What is a Pinterest bio?
Your Pinterest bio tells people who you are and what you offer. When Pinterest users (pinners) stumble across your account, your bio helps them decide whether to tap the Follow button.
It may seem minor, but your bio immediately gives users:
- Your professional title
- A brief description of what you do
- A feel for your brand
- A path to your website
- Clear next steps
In your bio, you can also add SEO-friendly keywords to connect your offerings to user searches. This is an important tactic since Pinterest is a visual search engine.
What makes a good bio for Pinterest?
A compelling Pinterest bio is direct, concise, audience-driven, and SEO-optimized. It immediately demonstrates value and showcases how followers will find inspiration, learn something new, or solve their challenges. The most powerful Pinterest bios tell users exactly what a business can do for them.
But without an in-depth understanding of your target audience, your Pinterest bio can easily fall flat. You’ll want to find out what your audience is searching for and the questions they’re hoping to answer. If you can pair those insights with keyword research, you’ll be well on your way to creating an engaging Pinterest bio. When you’ve captured the right audience, pinners will want to spend more time exploring the interesting content on your profile.
Tips on how to write a Pinterest bio
Making a lasting impression with potential followers should be your primary goal. To do this, you’ll want to create a Pinterest profile with an impressive visual aesthetic that complements your brand. Regardless of the social media channel, your brand identity should always be your North Star.
Let’s walk through some tips for crafting a gripping Pinterest bio that attracts your ideal audience.
Switch to a business account
Start by changing your personal account to a business account, if you haven’t already. When you do, you’ll be able to expand your brand authority and drive traffic to your website. You can also see analytics for your Pins, including impressions, engagements, clicks, and views, and run ads and promoted Pins.
With these tools, you can bring in as many as 11.4 times more prospects than other social channels. Even the most clever Instagram captions can’t compete!
Log in or create a free Pinterest account, then switch it to a business account.
Change your profile picture
Many brands make the mistake of using a different profile image across social channels. But you shouldn’t have to start from scratch every time. The profile photo on your Pinterest bio should match your profile images on Instagram, Facebook, X, LinkedIn, and any other social platforms where your brand has a presence.
A profile photo that’s equal parts brand-friendly and visually aesthetic can help you stand out. If you’re an individual content creator or influencer, your photo should showcase your unique personality (think beyond selfies). If you sell products or services, use your logo to increase brand recall.
Above all, authenticity reigns supreme. Eighty-six percent of consumers say brand authenticity is a key factor that helps them decide what brands to support. Consumers can make these decisions within seconds of landing on your profile.
Here are some Pinterest profile photo examples to inspire you!
An eye-catching profile picture can attract new customers or followers.
Customize your banner
The horizontal space in your Pinterest cover is prime real estate for enticing new followers and driving engagement. Like your profile photo, your Pinterest banner should reinforce your brand while grabbing users’ attention.
But don’t make your banner all about yourself and your business. Pinners are always looking for ideas and DIY inspiration to guide their decisions, whether they’re designing a room in their home or looking for a gluten-free lasagna recipe. Your Pinterest banner can be a great place to include a clear call to action.
Consider creating an irresistible lead magnet to include in your banner. Got a masterclass or free cheat sheet to share? Display a Bitly QR Code in your banner so users can easily access that resource along with your other offerings. When you provide those who visit your profile with something valuable, you give them more reasons to follow you.
A QR Code is a great way to grow on other platforms or link to your store.
Add your business name and keywords
Unfortunately, pinners aren’t using the Pinterest search bar to find your business. They’re searching for things like seasonal outfit ideas, cute acrylic nail designs, and healthy dinner recipes. Unless you connect your brand with their interests and needs, users won’t discover your business.
Leverage specific keywords alongside your business name. This will automatically signal to your target followers what your business offers and help draw in traffic from Pinterest searches. If you can target your prospective customers’ pain points, you can swoop in as a trusted expert.
Add as much relevant info to your profile name as you can.
Write your bio under About
Creating your Pinterest bio can feel counterintuitive. While it’s a space to promote your business, your bio is really all about your target audience. To discover what your audience is actually looking for, use the Pinterest keyword tool. Then strategically select keywords that align with the needs and pain points your business can address.
Remember, Pinterest is a visual search engine. If you have a bio rich with relevant keywords, you’ll increase the likelihood of your business showing up when users search for those keywords.
Being specific in your bio will show your potential followers exactly what you offer right away.
3 snag-worthy Pinterest bio ideas
Ready to see some of these tips in action? Here are some Pinterest bio examples for crafty small business owners, vibrant content creators, and anyone in between.
Pinterest is a great way to advertise your online store.
What makes this bio snag-worthy:
- As a sustainable artist, Olive Taylor has chosen a banner photo that perfectly fits her business and showcases some of her crafting supplies.
- In her profile photo, Olive is holding a bouquet of flowers. The photo is eye-catching and aligned with her brand.
- Olive has included keywords alongside her name and in the About section of her Pinterest bio. Therefore, anyone searching for handmade gifts and sustainable living is more likely to discover her shop.
- Followers who want to browse Olive’s shop can easily tap the Bitly link in her profile and visit her website.
- There’s also a strong call to action driving users to the link.
If you’re an influencer, try adding Pinterest to your posting schedule to reach a wider audience.
What makes this bio snag-worthy:
- When you visit Isabelle Johnson’s Pinterest bio, the banner photo immediately grabs your attention. Not only is it aesthetically pleasing, but it draws a subtle connection to the type of content Isabelle creates.
- Isabelle’s profile photo also pops. True to her brand, Isabelle proudly wears her curls dressed in an outfit that stands out against her cover photo.
- Like Olive, Isabelle has included keywords like “curly hair tutorials” and “diffusing tips” in the About section of her bio.
- Isabelle’s call to action is value-driven (“Get the bounce back in your curls!”). There’s also a clear Bitly Link-in-bio.
Pinterest is the perfect place to share your experiences and epic trips.
What makes this bio snag-worthy:
- Sam Sanchez’s banner photo sets the mood for his entire profile. As “The Romantic Traveler,” Sam chose a great photo to represent his brand.
- Keywords like “travel blogger” and “couple photographer” appear in the About section of Sam’s Pinterest bio.
- Sam has provided a clear call to action (“Plan your next romantic getaway!”) with a Bitly Link-in-bio.
Best practices for revamping your Pinterest bio to get more followers
Making even a few simple tweaks to your Pinterest bio can amplify your brand, driving more followers to your social media pages and more traffic to your website.
Follow these best practices for maximizing your bio.
Create an original bio
Pinterest is the unicorn of social media channels. People spend time on their Pinterest apps to shop and generate ideas. People say they’re 90% more inclined to be in a shopping mindset when they browse Pinterest.
To capture those prospects who are already primed to make a purchase, you need a Pinterest-specific bio. Copying and pasting your bio from other social platforms and adding in a few emojis won’t cut it. Your Pinterest bio should reflect the type of experience pinners expect while also catering to your target audience. Make those 500 characters count!
Include a call to action on your Pinterest bio
Attracting your target audience is the first milestone on the path to Pinterest success. Converting your profile visitors is an important next step. With a value-driven call to action, you can persuade your audience to take a specific action, whether that’s scheduling a consultation or exploring your services.
Want to take your conversions up a notch? Encourage potential visitors to tap on links in your bio. A simple call to action like “Tap the Link-in-bio to discover more” will drive them closer to your landing page.
You can also consider customizing your link with a vanity URL (alternatively known as a branded link) to make the link more memorable and trustworthy. Vanity links give your brand an added boost.
Add Bitly Link-in-bio on the website field
Like in your TikTok bio, you can only include one link in your Pinterest bio. But there’s some good news: With a personalized Bitly Link-in-bio, you can add more than one link without the clutter.
A Bitly Link-in-bio allows you to direct followers to a microsite of links. You can add your website, other social media links, and more. When they have a menu of links in front of them, users can interact with the content on your profile while learning more about your business.
You’ll also have visibility into who’s tapping on your links. The Bitly Connections Platform allows you to track each action so you understand which links resonate most with pinners. With these insights, you can grow your following and your business.
How to add a Bitly Link-in-bio to your Pinterest bio
- Log in to your Bitly account or sign up for free.
- On the left sidebar, select Link-in-bio.
- Find your link and select Copy.
- Next, log in to your Pinterest business account.
- Select the down arrow icon in the top right-hand corner, and select Settings.
- Paste the link you copied into the Website field.
- Select Save.
Now you’re ready to use your Bitly Link-in-bio on Pinterest! Add new links to your Link-in-bio to encourage your audience to engage with your content.
Want to add a Link-in-bio to your other social media accounts? Check out our guides on creating an Instagram Link-in-bio or adding a link to a Facebook profile.
Optimize your Pinterest bio (and make every link count) with Bitly
Great Pinterest bios inspire action, whether that means helping someone find a unique gift for their best friend, turning their favorite love quotes into a craft project, or kickstarting their social media strategy. A Pinterest business account with a customized profile image, banner, and audience-focused keywords can attract more followers to your brand.
More than a URL shortener, the Bitly Connections Platform features robust link management software, advanced QR Code features, and a Link-in-bio solution. It’s designed to help you refine your marketing strategies based on user interactions. A great bio paired with the Bitly Connections Platform enables you to use Pinterest to its fullest potential. Track every link to better optimize your profile and gain more followers and prospective customers.