Your Facebook link-in-bio can turn a follower into a sale, a booking, or a signup. It’s the clickable link, or set of links, on your profile or business page. These links can send visitors to your website, your shop, or one landing page that holds several links. This guide explains what the phrase means on Facebook. It shows how to add and find your links on desktop and mobile and how to make one link do more with a trackable landing page.
Key Takeaways
- Add your links via the About > Links menu on a profile. On a business page, use the action button and Links section.
- Set the action button on a business page (Shop Now, Book Now, Contact Us) as your main link. Facebook shows it at the top of your Page.
- Point one link to many destinations with a link-in-bio landing page. This setup helps when you promote a store, a newsletter, and a new post at once.
- Use branded short links so each URL shows your brand, not a long, cluttered string.
- Track each link with UTM parameters (short tracking tags) and analytics, so you know which posts and profiles drive traffic.
What does “link in bio” mean on Facebook?
On Facebook, “link in bio” means the clickable links on your profile or business page. Most often, that means the action button or the links in your About section.
The phrase started on Instagram, where each account gets only one profile link. It spread to Facebook, even though Facebook lets you add more than one link. When people say “link in bio” on Facebook, they mean one of two things.
The first is the individual website and social links on your profile. The second is a single link-in-bio landing page that holds a collection of links under one URL. Both send followers somewhere useful. The right choice depends on how many destinations you want to promote.
Pick individual links when you have one or two clear priorities, such as your website and your shop. Pick a link-in-bio landing page when you want to feature a store, a newsletter, and your latest post together. If you also manage other platforms, our Instagram link in bio guide and TikTok link in bio guide show the same setup there.
Personal profile vs. business page: where your links live
Your Facebook links appear in different places on a personal profile and a business page.
| Personal profile | Business page | |
|---|---|---|
| Action button (Shop Now, Book Now, etc.) | Not available | Yes, shown at the top of the Page |
| Website links | In the Links section of the About tab | In the Links section of the About tab |
| Best for | Individuals and creators | Brands and businesses |
If you run a brand from a personal profile, switch to a business page. Then you can use the action button to put your most important link where visitors see it first.
How to add a link to your Facebook bio
You add a link in the About section on a personal profile, or through the action button and Links section on a business page. The steps below combine mobile and desktop. They note where the two differ. Facebook updates its layout often. If a menu name looks different, look for the closest match in your profile or Page settings.
Wondering how to find your link in bio on Facebook once it’s live? On a personal profile, open the About tab. Then scroll to Links. On a business page, check the button near the top and the Links section under your page name. Both spots hold the links your visitors tap.
Add links to a personal Facebook profile
To add a link to a personal profile, go to Links in the About section. Then add your website and social links.
- Open your profile in the Facebook app or on desktop. Select your profile photo near the top.
- Select Edit profile. Find the Links area.
- Tap or click the option to add a website. Paste your full URL, so the link opens the exact page you want.
- Save your changes. Then test each link to make sure that it opens the right destination.
Add links to a Facebook business page
On a business page, set your action button first. Then add supporting links in the Links section.
- Open your business page. Find the button below your Page name and photo.
- Select Edit action button, or Add action button if you haven’t set one. Choose a label such as Book Now or Shop Now. Enter the destination URL.
- Open your page’s About or Edit Page info settings to reach the Links section.
- Add your website and social links. Save, and they appear under your Page details.
- View your business page as a visitor. Tap the button and each link to make sure that they open the right destinations.
Set the action button before anything else, because it’s the link most visitors tap first. Your other links support it and complete the Page.
The Facebook action button: Your most important link
The action button is the blue button at the top of a Facebook business page. It’s the most visible clickable spot on your Page.
A business page can have only one action button at a time, so choose its label and destination with care. Facebook shows the button above everything else on your page. That makes it the first thing most visitors tap. Pick the label that matches your most important goal. Then send the button to the destination where visitors complete that goal. Facebook offers a short list of labels:
- Shop Now
- Book Now
- Contact Us
- Learn More
- Sign Up
- Watch Video
Match the label to the outcome you want most. A store might pick Shop Now and link to its catalog. A service business could pick Contact Us and link to a lead form. A media brand can pick Watch Video and link to its latest release.
Picture a salon that wants more appointments. It sets the button to Book Now and points it at its scheduling page. Visitors book in one tap. They don’t need to search the page for a link. That one choice turns the page into a booking tool. It removes every extra step between a visitor and a confirmed appointment.
Sometimes you want the button to serve several goals at once. In that case, point it at a link-in-bio landing page. That page gathers your store, your bookings, and your latest content under one URL. Then the most visible link on your page opens a menu of destinations, not just one.
Make one link do more with a link-in-bio landing page
A link-in-bio landing page sends visitors from one Facebook link to many destinations. Those destinations can include your store, newsletter, latest content, and contact details.
Bitly Pages builds a mobile-friendly page with no code, so you can gather every link in one place with ease. You can update the page anytime. Start from a template or from scratch. Then customize fonts, colors, and button styles to match your brand. Pair the page with a branded short link, so the URL shows your brand instead of a long, cluttered string.
You can style a full link-in-bio page in minutes. Swap destinations whenever a promotion changes, without touching your business page again. Our microsite guide shows you how to build a richer version when you’re ready for more sections and content.
Here’s what to look for in a link-in-bio tool:
- Mobile-friendly design that looks right on the phones most of your visitors use.
- Custom branding so the page and its URL match your brand.
- Click analytics that show how many people tap each link.
- Easy updates you can make anytime, without editing your Facebook links again.
Best practices to get more clicks from your Facebook profile
Strong Facebook links do more than sit on your profile. They guide visitors to your site and give them clear reasons to act. Every profile view is a chance to move someone toward a sale, a booking, or a follow on another channel. So connect Facebook to your other social media channels, and send visitors across all your channels. Use these best practices to get more clicks from every visit.
- Keep links current: Update campaign links when a promotion ends, or point the button at a page that stays useful all year.
- Match the button to its destination: A Shop Now button should open a product page, not a homepage.
- Use branded short links: A branded link puts your brand in the URL, not a random string of characters.
- Add UTM parameters: Tag each link so you can see which posts and profiles drive traffic. Use Facebook URL parameters to build each tag.
- Fill in every useful field: Contact info, services, and reviews all give visitors reasons to trust you and act.
Why a Facebook link-in-bio still matters
Facebook has about 3.07 billion monthly active users. That makes it the largest social platform in the world. No other single platform gives your link-in-bio an audience that size. Anyone who lands on your profile from a post, a search, or a shared link finds a clear next step.
Your link-in-bio is also permanent. Posts and stories disappear down the feed within hours. Your profile links stay in place. Every new visitor finds a direct route to your website, shop, or landing page. That makes the link-in-bio the one spot on Facebook that keeps working long after a campaign ends.
How to track your Facebook link-in-bio performance
To know whether your link-in-bio works, track every click with UTM parameters and Bitly Analytics.
UTM parameters are short tags that you add to a URL. They tell your analytics tool where a click came from. Add them with the Bitly UTM builder guide, so each link reports its own source, medium, and campaign. A tagged link looks like this: https://yourbrand.com/shop?utm_source=facebook&utm_medium=social&utm_campaign=bio_link
A branded short link keeps that tagged URL clean. Bitly Analytics shows clicks by device, location, and referrer in one view. You can tell which posts and profiles drive traffic. Do more of what works. Drop what doesn’t. Your Facebook profile becomes a source of data instead of a guess.
“Since integrating Bitly, we’re able to track link-level performance from our social media posts much more clearly. We can see exact click numbers for each shared link, which helps us measure how effectively our social content is driving visits.”
— Monesh Mohanan, Assistant Manager at GEP Worldwide, via UserEvidence
Drive more traffic from your Facebook profile
Add and label your links, especially the business page action button. Point one link to many destinations with a link-in-bio landing page. Track every click so you know what works. Do those three things, and your Facebook link in bio becomes a measurable path to your site, not a static line on your profile.
Get started with Bitly for free and build a branded, trackable link-in-bio page in minutes.
Frequently Asked Questions
Where is the link in bio on Facebook?
On a personal profile, your links live in the About section under Contact and basic info. On a business page, look at the action button near the top and the Links section below your Page name. Tap or click any of these links to open the destination.
How do I add a link to my Facebook bio?
Open your profile or business page. Go to the edit options. Add your website in the links area. On a personal profile, use About, then Contact and basic info. On a business page, set your action button. Add extra links in the Links section. Save your changes. Then test each link on mobile.
What does “link in bio” mean on Facebook?
It means the clickable links on your Facebook profile or business page. People use the phrase to point followers to a website, a shop, or one landing page that holds several links. The phrase carried over from Instagram.
How many links can I add to my Facebook profile?
Facebook lets you add several websites and social links to a profile or business page. Keep the list short, because too many links bury the ones that matter. Many brands use one link-in-bio landing page to keep the profile clean.
Is a link-in-bio tool free?
You can build a link-in-bio landing page for free with Bitly Pages. Upgrade later for branded links, more pages, and deeper analytics. Choose the plan that matches how many links and how much tracking you need.
How do I track clicks on my Facebook link in bio?
Add UTM parameters to the link. Then check the results in an analytics tool. A branded short link keeps the tagged URL clean. Bitly Analytics shows clicks by device, location, and referrer, so you can tell which posts drive traffic.
