Beyond the Share: Proving the True Value of Social

If you look at some of the most recent data for social media marketing, the stats aren’t great.

According to The CMO Survey, nearly half (40%) of marketing execs say that social media is “under-performing” when it comes to firm performance. Faith in social is still strong, though. In five years, social media is expected to make up about 20% of the typical marketing budget.

The real question is: how do you prove the value beyond the share?

Well, we decided to host a webinar with our friends from Simply Measured to answer that question once and for all! In “Beyond the Share: Proving the True Value of Social,” you’ll learn:

  • The Landscape of Social Metrics Today
  • The Reporting Structure of Social Teams
  • How to Really Prove Social ROI
  • The Future of Social Value
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