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Frequently asked questions
What is a URL Shortener?
A URL shortener, also known as a link shortener, seems like a simple tool, but it is a service that can have a dramatic impact on your marketing efforts.
Link shorteners work by transforming any long URL into a shorter, more readable link. When a user clicks the shortened version, they’re automatically forwarded to the destination URL.
Think of a short URL as a more descriptive and memorable nickname for your long webpage address. You can, for example, use a short URL like bit.ly/CelebrateBitly so people will have a good idea about where your link will lead before they click it.
If you’re contributing content to the online world, you need a URL shortener.
Make your URLs stand out with our easy to use free link shortener above.
Benefits of a Short URL
How many people can even remember a long web address, especially if it has tons of characters and symbols? A short URL can make your link more memorable. Not only does it allow people to easily recall and share your link with others, it can also dramatically improve traffic to your content.
On a more practical side, a short URL is also easier to incorporate into your collateral – whether you’re looking to engage with your customers offline or online.
Bitly is the best URL shortener for everyone, from influencers to small brands to large enterprises, who are looking for a simple way to create, track and manage their links.
What is a Custom URL Shortener?
A custom URL shortener, sometimes referred to as a branded URL shortener, lets you brand your links.
For example, instead of bit.ly/xyz, you could use a custom short URL like yourbrnd.co/xyz.
There are several benefits of branding your short links. Branded links build trust between your audience and your business, drive more clicks, give your audience a preview of where they are being taken and increase brand awareness.
A link shortening service that includes custom short URLs is vital to improving audience engagement with your communications. A short URL is good, but a custom URL works every time.
Features of Bitly’s Link Management Platform
If you’re looking to shorten just a link or two, our free URL shortener service will work for you.
But if you’re looking to share unique content in a way that feels personal to each user, you will need a link management platform. With our platform, you can brand your links with a custom domain, build QR codes, shorten links in bulk, redirect links, build campaigns and leverage many more features. If you need to create links at higher volumes, you can also take advantage of our powerful Bitly API.
Creators, small businesses, large enterprises: if you’re looking to grow and scale your brand or business – Bitly has a plan with the features you need.