What are Bitly 2D Barcodes?
Bitly’s 2D Barcodes are a type of QR Code designed for product packaging and labels. They contain a GS1 Digital Link that includes a product’s Global Trade Item Number (GTIN) so that the product can be scanned at checkout with a barcode reader. They can also link to a website URL, so consumers can scan it with their smartphones to learn about the products they’re buying.
2D Barcodes store far more data than traditional “1D” barcodes, giving businesses and consumers instant access to a greater range of information with each scan. By placing 2D Barcodes directly on product packaging and labels, businesses can enhance inventory management, form deeper brand connections, and unlock valuable consumer insights. The retail industry is expected to make the transition to fully accept 2D Barcodes at point-of-sale by 2027.
Build a lasting connection with shoppers
- Help consumers make informed purchases by linking your 2D barcode to sourcing, ingredient, and material details.
- Build brand loyalty by sharing how-to videos, promoting offers, and showcasing your sustainability efforts.
- Simplify the customer experience with mobile scans that lead to reviews or similar products.
Discover what’s working beyond the point of sale
- Track products through their entire lifecycle with a single 2D barcode, from shelf to recycling.
- Collect localized data to accurately target geographic market opportunities.
- Monitor consumer behavior and trends in real time to quickly respond and stay ahead of the competition.
What is GS1?
- GS1 is a global not-for-profit organization that develops and maintains the most widely used system of standards in the world for barcodes. Working in collaboration with over two million companies, GS1 helps businesses adopt and use GS1-standard barcodes.
Get closer to your audience
and customers today
Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.
