Product

10 Metrics You Can See In Your Bitly Dashboard

The Bitly Dashboard helps you make sense of the data behind each and every link.

When you log into Bitly Enterprise, your default screen is the Dashboard. Here, you can see a comprehensive breakdown of cross-channel engagement across every Bitlink you’ve used, in real-time.

Want to dig into the Dashboard a little further? Check out the Bitly Basics video:

 

 

The Metrics

You can use the Dashboard to get a daily view of:

1. Total Clicks

The number of clicks that have taken place across all of your Bitlinks.

2. Bitlinks Created

The number of links you or your team has created.

3. Total Uniques

The daily number of unique visitors clicking one of your brand’s links.

4. Clicks Per Unique

The number of clicks each unique visitor has made on your brand’s links – the higher, the better.

5. Bitly Network Clicks

The number of clicks to your owned properties from visitors who are shortening and sharing through their own Bitly accounts.

6. Bitly Network Links

The number of links leading back to your owned properties that visitors have shortened and shared through their own Bitly accounts.

7. Top Bitlinks

The top content, measured by clicks.

8. Bitly Network Top Content

The top content being shared by your visitors, measured by clicks.

9. Top Referrers

The top referring digital channels – from social media channels and dark traffic to YouTube and partners.

10. Top Locations

The top locations from which your audience is clicking, broken down and measured by country.

Data With a Cause

Whether you just want to a quick snapshot of how your marketing campaign is performing for the day or you want to take a deeper look under the hood, the Bitly Dashboard is a great place to start as you’re analyzing the activity across all your links. By reviewing these metrics regularly, you can get a sense of what’s really working to engage your audience, which in turn helps you think about what to do next when it comes to creating the best possible customer experience.

Get Started

Log into Bitly to check your Dashboard!

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Blaise Lucey @BlaiseLucey00
Director of Product & Content Marketing