Save up to 17% when you pay annually
Pay annuallyPay monthly
Free
$0/month
$0/month
Get started tracking and measuring audience interactions with your short links.
1 User Seat
BASIC
$29/month(annual one-time charge of $348)
$35/month
Create and share branded links that increase engagement and build trust with every click.
1,500 Branded Links
1 User Seat
1 Free Custom Domain
1 User Seat
1 Free Custom Domain
CUSTOMIZED SOLUTIONS
Contact us
Contact us
Solutions tailored to the needs of growing and established companies looking to drive brand loyalty, scale multichannel campaigns, and collaborate across teams.
Choose from:
10,000 - 500,000+ Branded Links
1 - 1,000+ User Seats
1 - 100+ Custom Domains
10,000 - 500,000+ Branded Links
1 - 1,000+ User Seats
1 - 100+ Custom Domains
Get a Quote
Talk to Sales: +1 (718) 838-9412
Detailed Feature Comparison
| – | FREE | BASIC | CUSTOMIZED |
| Save up to 17% when you pay annually Pay annuallyPay monthly |
$0/mo$0/mo Get Started |
$29/mo$35/mo Get Started |
Contact UsContact Us Get a Quote |
| Branding | |||
Branded Link Limit  Links created with your custom domain. Instead of bit.ly/12345, yourbr.and/12345 | – | 1,500/mo | 10,000+ |
|
Auto-Branded Links Links created by others on Bitly’s website that are branded with your custom domain | – | – | 10+ |
|
Custom SSL Cert Use your own SSL certificate to create secure HTTPS links | – | – | Available for Purchase |
|
Custom Domains Set up your own domain (e.g. yourbr.and in place of bit.ly) to create branded links | – | 1 | 1+ |
|
Free Custom Domain Only Bitly gives you a dedicated custom domain as part of a complete link management solution for your brand | – | Yes | Yes |
| Link Management | |||
|
Links Any link shortened by you through your Bitly account | 1,000/mo | 1,500/mo | 10,000/mo+ |
|
Tags Create tags to group and categorize your links |  | | |
|
Bulk Link Tagging Add tags to links in bulk | | | |
|
Link Filtering Focus on the links you want to see based on date, tags, and type | | | |
|
Custom Back-Half Insert your own words at the end of a link. Eg: change bit.ly/472da4 to bit.ly/mypage | | | |
|
QR Codes Automatically generate a downloadable QR Code for any Bitly link | – | – | |
|
Mobile Deep Links Point links to your mobile app and track their performance | – | – | |
| Custom Links | |||
|
Custom Back-Half Limits Insert your own words at the end of a link. Eg: change bit.ly/472da4 to bit.ly/mypage | 50/mo | 1,500/mo | 10,000/mo+ |
|
Custom Link Redirects Change the destination page for a custom branded link. Does not apply to bit.ly/links | – | 1 | 10,000/mo+ |
|
Custom Links History View the performance of your links over time | – | | |
| Campaign Management | |||
|
Campaigns Group and manage links in bulk | – | – | |
|
UTM Builder Add UTM parameters to your links through Bitly | – | – | |
|
Bulk Import to Campaigns Add multiple links to a campaign via CSV | – | – | |
|
Export of Campaign Data Export your campaign data to a CSV file | – | – | |
|
Parameter Passing Keep your link parameters intact when you shorten links containing URL codes | – | – | Available for Purchase |
|
Social Posting Connect your account to Twitter and post a link right from Bitly | | | |
| Data Analytics | |||
|
Link History Access one, twelve, or twenty-four months of link metrics | 30 Days | 30 Days | 2 Years |
|
Link Reporting View detailed performance metrics for each link over 30, 60, or 90 days at a time | 30 Days | 30 Days | 90 Days |
|
Dashboard Reporting View a dashboard with aggregated metrics for all your links | – | – | |
|
Data Export Ability to export data out of Bitly | – | | |
|
Mobile Deep Link Reporting Reporting on mobile deep links i.e. app installs and performance of mobile deep links | – | – | |
| Data Delivery | |||
|
Web Browser Extensions Shorten links right from Chrome or Firefox with our browser extensions | | | |
|
Mobile App Shorten links and view metrics in our mobile apps for Android and iOS | | | |
|
API Rate Limit Share data between Bitly and your other apps through our open API | Standard | Standard | Higher Limits Available |
|
Custom Data Streams Get direct data in real time for syncing and working with large data sets | – | – | Available For Purchase |
|
Integrations Connect Bitly to your marketing tools to create links directly from other platforms | | | |
|
SLA Uptime A service level agreement that guarantees top service and performance quality | – | – | 99.9% |
| Admin Features | |||
|
Group Permissions Place campaigns, users, or departments into distinct groups | – | – | |
|
User Management Control which groups and links your users have access to | – | – | |
|
SSO Use one username to log in to Bitly and your other services through single sign-on | – | – | Available |
| Customer Success | |||
|
Knowledge Base Find answers in our help articles | | | |
|
Support Connect with our dedicated support team for assistance | – | Basic | Premium |
|
Account Management* Unlock the most value from Bitly with expert account manager support | – | – | Assigned |
|
Onboarding & Setup* Get your team up and running with help from our Bitly experts | – | – | Personalized |
| – | Get Started | Get Started | Get a Quote |
* Available only for annual plans.
Creating a Basic Account
1. Sign up for a free account
2. Click “Upgrade” on the top right of your dashboard
3. Follow the steps to upgrade to Basic
Sign Up for a Free Account
Creating a Pro Account
1. Sign up for a free account
2. Click “Upgrade” on the top right of your dashboard
3. Follow the steps to upgrade to Pro
Sign Up for a Free Account
Creating a Company Account
1. Sign up for a free account
2. Click “Upgrade” on the top right of your dashboard
3. Follow the steps to upgrade to Company
Looking for more than 1 user seat and 1 custom domain? Contact sales.
Sign Up for a Free Account