Save up to 33% when you pay annually
Pay annuallyPay monthly
BASIC
Build your brand with recognizable links that increase clicks and boost trust.
$29/month (annual one-time charge of $348)
$35/month
Up to 1,500 branded links / month
Everything in Free, plus:
Create and share branded links
Basic email support
Redirect any link
Bulk link shortening NEW
PREMIUM
Significantly improve results of online and offline initiatives.
$199/month (annual one-time charge of $2,388)
$300/month
Up to 3,000 branded links / month
Everything in Basic, plus:
Advanced analytics
QR codes
Campaigns
UTM Builder
Mobile deep links
Integrate with 1K+ apps
Enterprise
Drive brand loyalty, scale multichannel initiatives and collaborate across teams with a solution tailored to your needs.
Custom Pricing
Custom Pricing
Up to 10,000+ branded links / month
Everything in Premium, plus:
At scale link generation
Advanced user and group permissions
99.9% SLA uptime
Comprehensive data and analytics
Personalized onboarding and expert account manager support
Interested in our free plan? Sign up for free here.
Detailed Feature Comparison
| – | FREE | BASIC | PREMIUM | ENTERPRISE |
| Save up to 33% when you pay annually Pay annuallyPay monthly | $0/mo$0/mo Get Started | $29/mo$35/mo Get Started | $199/mo$300/mo Get Started | Get a QuoteGet a Quote Get a Quote |
| Branded Links and Customization | ||||
Branded Links  Links are created with a custom domain. Instead of bit.ly/12345, yourbra.nd/12345 | – | 1,500/mo | 3,000/mo | 10,000/mo+ |
| Branded Link Redirects Change the destination page for branded links | – | 10 | 50 | 10,000/mo+ |
| bit.ly Link Redirects Change the destination page for bit.ly links | – | 5 | 10 | 50 |
| Auto-Branded Links Links created by others on Bitly’s website are branded with your custom domain | – | – | – | 10+ |
| Custom Back-half Insert your own words at the end of a link. Eg: change bit.ly/472da4 to bit.ly/mypage | 50/mo | 1,500/mo | 3,000/mo | 10,000/mo+ |
| Custom SSL Cert Use your own SSL certificate to create secure HTTPS links | – | – | – | Available for Purchase |
| Custom Domain Essentials | ||||
| Free Custom Domain* Only Bitly gives you a dedicated custom domain as part of a complete link management solution for your brand | – |  | | |
| Domain Finder Select, for free, the perfect custom domain to build your brand | – | | | |
| Domain 1-Step Setup Begin creating branded links on a dedicated domain almost immediately, without ever leaving the Bitly platform | – | | | |
| Domain Guard Built-in safeguards protect your privacy so you can focus on growing your brand | – | | | |
| Domain Root Router Redirect visitors to a web page you designate when they enter your custom domain with nothing after the slash “/” | – | | | |
| Domain 404 Error Fixer Prevent 404 dead-ends by pointing visitors to a designated web page if your branded short link contains an error or typo after the slash “/” | – | | | |
| Link Management | ||||
| Link Creation Any link shortened by you through your Bitly account | 1,000/mo | 1,500/mo | 3,000/mo | 10,000/mo+ |
| Link Clicks Number of clicks allowed on the links you create | Unlimited | Unlimited | Unlimited | Unlimited |
| Link Tags Create tags to group and categorize your links | | | | |
| Bulk Link Tagging Add Tags to links in bulk | | | | |
| Link Filtering Focus on the links you want to see based on date, tags, and type | | | | |
| QR Codes Automatically generate a downloadable QR Code for any Bitly link | – | – | | |
| Mobile Deep Links Point links to your mobile app and track their performance | – | – | | |
| CSV Bulk Shortening Create multiple links with a single upload | – | 100 links/csv | 3,000 links/csv | 10,000+ links/csv |
| CSV Bulk Export Download a file with your short links | – | – | | |
| Campaign Management | ||||
| Campaigns Group and manage links in bulk | – | – | | |
| UTM Builder Add UTM parameters to your links through Bitly | – | – | | |
| Bulk Import to Campaigns Add multiple links to a campaign via CSV | – | – | | |
| Export of Campaign Data Export your campaign data to a CSV file | – | – | | |
| Social Posting Connect your account to Twitter to post a link right from Bitly | | | | |
| Parameter Passing Keep your link parameters intact when you shorten links containing URL codes | – | – | – | Available for Purchase |
| Data and Analytics | ||||
| Link History View the performance of your links over time | 30 Days | 30 Days | 1 Year | 2 Years |
| Link Reporting View detailed performance metrics for each link over 30 or 90 days | 30 Days | 30 Days | 60 Days | 90 Days |
| Dashboard Reporting View a dashboard with aggregated metrics for all your links | – | – | 60 Days | 90 days |
| Data Export Export data out of Bitly | – | | | |
| City-Level Data Access city-level tracking for every link you create | – | – | | |
| Device-Type Tracking Get a breakdown of clicks by device types for each of your links | – | – | | |
| Mobile Deep Link Reporting Reporting on mobile deep links i.e. app installs and performance of mobile deep links | – | – | | |
| Data Delivery | ||||
| API Rate Limit Share data between Bitly and your other apps through our open API | Standard | Standard | Standard | Higher Limits Available |
| Webhooks Capture and send notification in real-time on any click, enabling near-limitless workflows options | – | – | – | |
| Integrations Connect Bitly to your marketing tools to create links directly from other platforms | | | | |
| SLA Uptime A service level agreement that guarantees top service and performance quality | – | – | – | 99.9% |
| Platform Access | ||||
| Web Browser Extensions Shorten links right from Chrome or Firefox with our browser extensions | | | | |
| Mobile App Shorten links and view metrics in our mobile apps for Android and iOS | | | | |
| API v4 4th-generation API reduces complexity and streamlines integration with 3rd-party apps and solutions | | | | |
| Device-Specific Web Access Securely access the Bitly platform, optimized by device, using any web browser | | | | |
| Branded Link Hub Shorten links on your company intranet so all employees can create branded links | – | – | – | Available for Purchase |
| Admin Features | ||||
| Group Permissions Place campaigns, users, or departments into distinct groups | – | – | – | |
| User Management Control which groups and links your users have access to | – | – | – | |
| SSO Self-Service Setup Access Bitly through your SSO provider in four simple steps done within minutes | – | – | – | |
| 2-Factor Authentication (2FA) Add a layer of protection by sending a security code to your mobile device upon login | | | | |
| Customer Success | ||||
| Help Center Find answers in our help articles | | | | |
| Support Connect with our dedicated support team for assistance | – | Basic | Basic | Priority |
| Account Management** Unlock the most value from Bitly with expert account manager support | – | – | – | Assigned |
| Onboarding & Setup** Get your team up and running with help from our Bitly experts | – | – | – | Personalized |
| – | Get Started | Get Started | Get Started | Get a Quote |
* First custom domain registration included with subscription
** Available only for annual plans
Your purchase may be subject to sales tax and will automatically renew every month or year, depending on the payment plan you’ve chosen. All amounts shown are in USD.
Creating a Basic Account
1. Sign up for a free account
2. Click “Upgrade” on the top right of your dashboard
3. Follow the steps to upgrade to Basic
Sign Up for a Free Account
Creating a Pro Account
1. Sign up for a free account
2. Click “Upgrade” on the top right of your dashboard
3. Follow the steps to upgrade to Pro
Sign Up for a Free Account
Creating a Company Account
1. Sign up for a free account
2. Click “Upgrade” on the top right of your dashboard
3. Follow the steps to upgrade to Company
Looking for more than 1 user seat and 1 custom domain? Contact sales.
Sign Up for a Free Account