Keep tabs on all your links
Don’t just shorten your links—make sure you know everything about them with trackable UTMs.
- Add UTM parameters to your links right within Bitly. Make your long links even longer to make them more valuable. Then shorten them in a snap.
- UTM parameters let you track source, medium, campaign, and more in order to get the most attribution out of your links.
- Customize your URL parameters for even deeper data. Track whatever you need—influencers, audiences, customer IDs—all while you’re creating your short links in Bitly.
- Trusted and trackable: customize the domain and back half of your links so customers recognize your brand while you get deep, accurate data.
Save, store, and shorten
Bitly’s UTM builder is intuitive and thoughtfully designed.
- Easily save parameters for squeaky clean reporting—no more remembering case-sensitive values.
- Quickly add new parameter values as you build your short links. No extra work needed!
- Got too many links to shorten one at a time? Bulk upload up to 100,000 links (with UTMs) with a single CSV.
Start building powerful connections today
The Bitly Connections Platform
Use our URL shortener, QR Codes, and landing pages to engage your audience and connect them to the right information. Build, edit, and track it all in the Bitly Connections Platform.
URL Shortener 
A comprehensive solution to help make every point of connection between your content and your audience more powerful.
Popular URL Shortening Features
- URL shortening at scale
- Custom links with your brand
- URL redirects
- Advanced analytics & tracking
QR Codes QR Code solutions for every customer, business and brand experience.
Popular QR Code Features
- Fully customizable QR Codes
- Dynamic QR Codes
- QR Code types & destination options
- Advanced analytics & tracking
Landing Pages Bitly Pages helps you create engaging, mobile-optimized landing pages in minutes.
Popular Landing Page Features
- Custom URLs for social media
- Customizable landing page
- Easy-to-manage links
- Link and landing page tracking
Explore the endless possibilities with Bitly
Bitly Products
Custom URL
Get closer to your audience
and customers today
Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.
