Meet Our Team

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Toby is Bitly’s CEO. He is laser-focused on driving innovation and growth at Bitly. Toby has more than 20 years of experience in the tech industry, and before Bitly held many leadership roles, most recently as CEO at NextRoll.

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Scott is Bitly’s COO. He’s obsessed with driving alignment AND operational excellence across the company.

Before Bitly, Scott held leadership roles at Google and Salesforce.

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Amy is Chief Data Officer & GM of BitlyIQ, focusing on building innovative products and services for Bitly’s customers using analytics and ML.

Before Bitly, Amy was Chief Data Officer of Zynga, Ancestry, WPP, Data Alliance, and was head of media planning & analytics for Obama’s 2012 campaign. She holds a Ph.D. from Princeton.

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Scott is Bitly’s CFO, and is responsible for strategic planning, financial compliance and investor relations.

Prior to joining Bitly, Scott held leadership roles at several private equity backed companies including ExactBid, Total Attorneys and NetQuote.

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Kevin leads business operations and analytics for Bitly focusing on strategic planning, revenue acceleration, and operational excellence.

Before Bitly, Kevin was an analyst at Google and a strategy consultant at Deloitte.

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Susan leads the HR team at Bitly, focused on attracting and developing our talent. She oversees HR, Recruiting, Enablement, and Facilities.

Prior to Bitly, Susan held HR leadership roles at Gilt and Bain and Company.

Susan is an avid runner and is a certified running coach.

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Sai is Bitly’s General Counsel. He manages all legal matters for the company, protecting the safety of the platform and its users.

Before joining Bitly, Sai ran the legal team at Mapbox and held senior legal roles at Twitter and Intel.