Smart marketers know social is crucial to marketing success, but only one-third of marketers say they can tie social to ROI. By understanding the metrics found within each social tool and platform, marketers can generate a clearer picture of what resonates with a brand’s audience, learn how to use that knowledge to optimize performance, and measure return on social marketing efforts.

This ebook, How To Optimize Your Social Media Strategy for Marketing Performance, will explore the commonly used metrics, analytics tools and platforms that can connect social media marketing to the rest of digital marketing.

In this ebook, you will learn:

  • The difference between owned and rented online properties
  • How social is utilized in B2B marketing vs. B2C marketing
  • How to match social strategy to business goals
  • How to utilize social publishing analytics
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