Before customers went digital, marketers had to base their efforts on well-educated guesses and hunches. But the digital revolution has made it possible to see the results of a marketing campaigns in real-time.
Of course, a lack of data has given way to the exact opposite problem: too much data. Most companies are flooded with information every day and marketers aren’t sure what to do with it all. Today, teams have dozens of channels to track and campaigns are promoted and managed across multiple departments. That’s where analytics platforms come into play.
In this eBook you will learn:
- What success looks like for all the major digital marketing channels
- 30+ analytics tools for marketers to use for every channel
- Why the next step in analytics is all about omnichannel