We don’t usually think of links as part of the customer experience. The link is a little bit like air. We use it all the time, but we don’t think about it.
But links are everywhere. Every click, swipe and tap is a link. A link can bring you from one channel to another, from app to app, seamlessly. And with Bitly, you can use links to see exactly what content consumers are engaging with, where and when.
In this guide, we’ll walk you through unique and creative ways to use the link. We’ll show you how to:
- Get started with Bitly
- Use Bitly links for branding
- Use the link to build a robust and seamless customer experience across channels
When you rethink the link, you can start improving click-through rates, optimizing investment and building better customer experiences.