The landscape of social media marketing is changing fast and that means that the metrics that really move the needle are changing, too. Audience growth isn’t as important as engagement. Brands have to respond more than they have to post. And consumers expect social content to be fun, exciting, and original.
Download our guide with Sprout Social, “How to Improve the Social Metrics that Actually Matter” to learn:
- The changing expectations of social media users
- The new metrics & tools that are critical for social success
- How brands can conduct a social media audit to improve ROI