How to Build a Patient-Centric Marketing Strategy

In today’s digital age, where seamless, personalized experiences are the norm, healthcare is often left looking unintuitive and inaccessible.

That’s why a growing number of healthcare marketers are turning to patient-centric marketing. But how do you personalize the experience in an industry that is heavily regulated and jargon-filled?

In this recording, you’ll learn more about what patient-centric marketing looks like and how you can build your own program. We talk about:

  • How to build trust, engagement, and retention through patient-centric marketing strategies
  • How to track and measure ROI on patient-centric marketing campaigns
  • Examples of how leading healthcare providers and practitioners win at personalization
  • Where patient-centric marketing is headed in 2017