Going above and beyond to make the guest experience world-class is no small task, but embracing modern tech like QR Codes can help hotels and resorts exceed guest expectations.
From making guest stays more comfortable by using QR Coders for quick room service orders to promoting events and amenities, these handy tools support staff in delivering premium experiences. Take a look at the examples below and discover how your hospitality business can leverage QR Codes to encourage repeat visits from guests.
Note: The brands and businesses depicted below are fictitious examples.
QR Codes for room service
See customer satisfaction soar by offering guests the convenience of scanning a QR Code on signage or key cards to access all the amenities they need for a comfortable stay.
Providing instant room services via QR Codes—through mobile apps, online ordering forms, restaurant bookings, and digital menus—gives guests a direct line to your services and staff without needing to call the front desk.

Help hotel guests find what they’re looking for with clear signage. Use descriptive calls to action (CTAs) to show guests what they can expect when they scan your QR Code.
Learn more
- Room Services Through QR Codes: How to Enhance the Experience
- How to Understand Your Audience with Data-Driven Marketing
QR Codes for hotel reviews and feedback
Brand reputation is built on online reviews, but sometimes your guests need a gentle reminder to leave feedback. Placing QR Codes in guest rooms, on tabletops, or at the front desk offers them an easy way to provide feedback right after or even during their experience.
If they want to rave about a relaxing massage, give a five-star rating after a mouthwatering meal, or compliment a staff member, encouraging guests to scan the QR Code makes the feedback process simple and accessible.

Be strategic about where you choose to showcase your QR Codes so guests can locate them easily. Think about high-traffic areas of your hotel or places where guests like to hang out.
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QR Codes for hotel advertising
Get people talking about your hotel by making interactive ads with QR Codes. Adding QR Codes to billboards, displays, or banners allows hotels to connect with future guests, taking them from print ads to their smartphones with just one quick scan.
From these touchpoints, you can guide them to landing pages that spotlight your best offerings, share stunning photos of your luxury resort, or entice them with videos of pristine views and activities they can look forward to.

Incorporate your brand colors into your QR Code design to enhance brand visibility and recognition, making your hotel ads more eye-catching and inviting for folks walking by.
Learn more
- 8 Ways Hospitality Brands Can Start Using QR Codes
- Customer Engagement in 2024: Trends, Tips, and Best Practices
QR Codes for events and activity schedules
Events and activities at your hotel or resort enhance guest experiences and leave lasting impressions. Using QR Codes to promote special events is the perfect way to create hype around entertainment, itineraries, and activities your guests can enjoy throughout their stay.
Include a flyer or brochure with a QR Code as a welcome packet to give your guests an overview of the activities they can participate in during their stay. This thoughtful touch personalizes their experience and offers a great opportunity to showcase additional facilities and purchasable add-ons they might otherwise miss.

Use our customization features to personalize QR Codes to match your brand. Try out the Bitly and Canva integration to create polished designs that stand out on your printed hotel or resort materials!
Learn more
- 8 Ways Hospitality Brands Can Start Using QR Codes
- Best Practices for Powering Up Your Canva Designs with Bitly
QR Codes for check-in and check-out
Make contactless check-ins and check-outs the norm by providing guests with signage that lets them handle these tasks without relying on staff. With QR Codes at the reception or concierge desk, guests can glide through arrival and departure—enjoying an uninterrupted experience without the extra wait.
Streamlining the process with QR Codes makes hotel stays smoother and hassle-free. Your guests will appreciate these thoughtful touches and leave with bright smiles and memorable experiences.

Ensure you communicate the check-in and check-out process with guests before they arrive at the hotel so they know what to expect. It’s also important to make QR Code displays big and bold so guests can find them easily upon arrival.