According to consumer behavior research, trust plays a big role in a brand’s ability to convert prospects into loyal customers. Consumers come to trust (or not trust) brands by sifting through online reviews, receiving recommendations from their inner circles, having positive interactions with brands, and doing much of their own on and offline research.
In this ebook, we’ll show you why a solid system for evaluating your company’s customer support efforts is important. We’ll also walk you through the KPIs top businesses use to ensure their support teams are equipped to collect the data they need to improve their end-to-end customer experience.
Download our ebook, you’ll learn:
– Why your brand needs a strong customer support system
– How to track your brand’s customer support efforts
– How real brands apply support metrics to their customer experience