How to Create a Social Media Strategy You’ll Actually Use

Marketers who document their strategies are 313% more likely to report being successful.*

Yet, only 40% of B2C marketers and 37% of B2B marketers write their plans down.

Even more shocking? Of those who do, many fail to actually use it. This is not only a waste of time and resources, but it also fails to maximize the power of social media. In this webinar, Bitly’s team breaks down the steps to creating a practical and effective social media strategy.

You’ll learn:

  • How to conduct an effective social media audit
  • How to set goals and metrics
  • Which channels you should invest in
  • How to select the right tools to enable and measure your success

Join our Senior Director of Sales and Content Marketing Manager for this 30-minute webinar and learn how to transform your social media program into a key channel for your business.