More than a link shortener
Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.
Posts by Jenny Coppola
Jenny is the Senior Director of Content Marketing at Bitly. With over 10 years of marketing experience, she is passionate about helping brands and businesses develop content and brand marketing campaigns that build connections.
Bitly News
How Bitly Customers Helped Us Earn 48 G2 Badges in the 2025 Spring Report
Why do customers love Bitly? Look no further than the G2 Spring Report and what our users have to say.
QR Codes
Why (and How) Every Brand Can Use QR Codes in Print Advertising
How do you drive more engagement from any print campaign? With an interactive touchpoint—learn why QR Codes are a valuable tool and how to use them.
Mobile
7 Mobile Marketing Predictions and Trends to Look Out for in 2025
Explore the trending topics that will inform what’s next for mobile marketing and our predictions for the year to come.
QR Codes
How to Welcome Your Real Estate Clients With QR Codes
Buying a dream home is stressful. Make it smoother with convenient connections, one scan at a time.
Customer Experience
Navigating the Ecommerce Customer Journey: How to Engage at Every Stage
Build trust and drive ecommerce sales with customer-first digital tools across the customer journey.
Digital Marketing
10 Free Tools You Can Use to Boost Your Small Business Marketing
Get the best bang for your buck by using these 10 free marketing tools to boost your small business.
Mobile
SMS Marketing for CPG Brands: Build Your Strategy to Engage Consumers
The key to your customers’ loyalty, engagement and next purchase? A text from their favorite brand.
QR Codes
Maximize Your QR Code Strategy with Bitly Pages: How to See Better Results
Bitly Pages and QR Codes are a perfect marketing match—magic happens when you use them together.
Customer Experience
How to Optimize Your Customer Touchpoints: Best Practices and Strategies
Optimize your customer touchpoints to take them from transactional into relational.
