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    • AnalyticsA central place to track and analyze the performance of all short links and QR Codes
    • 2D BarcodesAdd a Global Trade Item Number (GTIN) to QR Codes designed for packaging
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Posts by Jenny Coppola

Jenny is the Senior Director of Content Marketing at Bitly. With over 10 years of marketing experience, she is passionate about helping brands and businesses develop content and brand marketing campaigns that build connections.
Read article: How to Maintain Brand Consistency Across All Channels
Branding

How to Maintain Brand Consistency Across All Channels

Brand consistency drives trust. Here’s how to build it across every channel.

Read article: Free Business Marketing Tools: The Essential 2026 Guide
Digital Marketing

Free Business Marketing Tools: The Essential 2026 Guide

Get the best bang for your buck by using these 10 free marketing tools to boost your small business.

Read article: Building Hybrid Retail Experiences with Bitly
Digital Marketing

Building Hybrid Retail Experiences with Bitly

Discover how hybrid retail bridges online and in-store shopping for modern brands.

Read article: Trust is the New Currency: How Marketing Plays a Role in Brand Security
Digital Marketing

Trust is the New Currency: How Marketing Plays a Role in Brand Security

Safety isn’t just security’s job. Marketers have a critical role to play with every link they build.

Read article: Merry Mobile: Boost Holiday Sales with Short Links and QR Codes
Mobile

Merry Mobile: Boost Holiday Sales with Short Links and QR Codes

Give your brand the gift of more mobile sales this year with the help of short links and QR Codes.

Read article: Why First-Party Data Makes All the Difference for Your Marketing in 2026
Digital Marketing

Why First-Party Data Makes All the Difference for Your Marketing in 2026

First-party data should be your first stop to understand customers and better connect with them.

Read article: Marketing Goes Local: Why Localization Is Your Best Brand Strategy
Digital Marketing

Marketing Goes Local: Why Localization Is Your Best Brand Strategy

Your audience’s location is more than a data point—it’s a lens to help drive your best campaigns.

Read article: How to Shorten Affiliate Links for Better Marketing ROI
Digital Marketing

How to Shorten Affiliate Links for Better Marketing ROI

Make your affiliate links clean, trackable, and click-worthy.

Read article: How Business Owners Can Use Personal Branding to Drive High Intent Traffic
Branding

How Business Owners Can Use Personal Branding to Drive High Intent Traffic

Business owner and LinkedIn creator Chris Donnelly shows how personal branding can become a reliable source of high-intent traffic.

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