Posts by Jenny Coppola

Jenny is the Senior Director of Content Marketing at Bitly. With over 10 years of marketing experience, she is passionate about helping brands and businesses develop content and brand marketing campaigns that build connections.

Digital Marketing

Trust is the New Currency: How Marketing Plays a Role in Brand Security

Safety isn’t just security’s job. Marketers have a critical role to play with every link they build.

Mobile

Merry Mobile: Boost Holiday Sales with Short Links and QR Codes

Give your brand the gift of more mobile sales this year with the help of short links and QR Codes.

Digital Marketing

Why First-Party Data Makes All the Difference for Your Marketing in 2026

First-party data should be your first stop to understand customers and better connect with them.

Digital Marketing

Marketing Goes Local: Why Localization Is Your Best Brand Strategy

Your audience’s location is more than a data point—it’s a lens to help drive your best campaigns.

Branding

How Business Owners Can Use Personal Branding to Drive High Intent Traffic

Business owner and LinkedIn creator Chris Donnelly shows how personal branding can become a reliable source of high-intent traffic.

Branding

How to Make Influencer Marketing and Brand Campaigns Measurable

Brand strategist Oren Schauble breaks down how marketers can make influencer programs and brand campaigns measurable—all with by Bitly.

Customer Experience

How to Turn Guesswork Into Data-Driven Growth Across Every Social Post

Creator and marketer Tess Barclay shares how she uses Bitly’s branded links, QR Codes, and real-time analytics to understand which platforms are working and why.