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    • URL ShortenerCustomize, share, and track links
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    • Link-in-bioCurate and track links for social media profiles
    • AnalyticsA central place to track and analyze the performance of all short links and QR Codes
    • 2D BarcodesAdd a Global Trade Item Number (GTIN) to QR Codes designed for packaging
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    • RetailEnhance customer engagement
    • Consumer Packaged GoodsConnect directly with consumers
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Posts by Jenny Coppola

Jenny is the Senior Director of Content Marketing at Bitly. With over 10 years of marketing experience, she is passionate about helping brands and businesses develop content and brand marketing campaigns that build connections.
Read article: QR Code Deep Dive: A Strategic Look at Scans (And the Latest Data) in 2025 
QR Codes

QR Code Deep Dive: A Strategic Look at Scans (And the Latest Data) in 2025 

Marketers are already making connections with QR Codes—but they’re primed to do so much more.

Read article: Does Exclusive Content Build Customer Loyalty?
Customer Experience

Does Exclusive Content Build Customer Loyalty?

Find out if exclusive content actually drives loyalty or not.

Read article: Does Gamification Create Stronger Loyalty Programs?
Customer Experience

Does Gamification Create Stronger Loyalty Programs?

Gamification can drive engagement, but does it actually build loyalty?

Read article: How QR Codes Transform Static Marketing Into Interactive Experiences
Branding

How QR Codes Transform Static Marketing Into Interactive Experiences

Learn how brands transform static marketing into interactive experiences using strategic QR Code placement.

Read article: How To Power Your Analytics Dashboards with Insights from Bitly
Analytics

How To Power Your Analytics Dashboards with Insights from Bitly

See how Bitly data enhances analytics dashboards by integrating with your enterprise tools.

Read article: From Afterthought to Asset: Turning Geographic Data into Marketing Gold
Analytics

From Afterthought to Asset: Turning Geographic Data into Marketing Gold

To find your best customers, you should know where they are. Geographic data is the tool you need.

Read article: How to Use the Bitly Canva Integration for Smart, Trackable Designs
QR Codes

How to Use the Bitly Canva Integration for Smart, Trackable Designs

Design smarter with the power of Bitly and Canva together.

Read article: How The Trail Conservancy Uses Bitly QR Codes to Connect with Trail Users
Bitly Products

How The Trail Conservancy Uses Bitly QR Codes to Connect with Trail Users

From COVID necessity to strategic communication tool—a conservation success story.

Read article: Top CPG Trends Reshaping the Industry in 2025
QR Codes

Top CPG Trends Reshaping the Industry in 2025

Stay ahead of what's coming next in CPG trends.

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