Posts by Jenny Coppola

Jenny is the Senior Director of Content Marketing at Bitly. With over 10 years of marketing experience, she is passionate about helping brands and businesses develop content and brand marketing campaigns that build connections.
Read article: How to Make Influencer Marketing and Brand Campaigns Measurable
Branding

How to Make Influencer Marketing and Brand Campaigns Measurable

Brand strategist Oren Schauble breaks down how marketers can make influencer programs and brand campaigns measurable—all with by Bitly.

Read article: How to Turn Guesswork Into Data-Driven Growth Across Every Social Post
Customer Experience

How to Turn Guesswork Into Data-Driven Growth Across Every Social Post

Creator and marketer Tess Barclay shares how she uses Bitly’s branded links, QR Codes, and real-time analytics to understand which platforms are working and why.

Read article: 30+ QR Code Statistics to Help Drive Your Marketing Strategy in 2026
QR Codes

30+ QR Code Statistics to Help Drive Your Marketing Strategy in 2026

Making the case for QR Codes or refining your strategy? These stats give you the lay of the land.

Read article: QR Code Deep Dive: A Strategic Look at Scans (And the Latest Data) in 2025 
QR Codes

QR Code Deep Dive: A Strategic Look at Scans (And the Latest Data) in 2025 

Marketers are already making connections with QR Codes—but they’re primed to do so much more.

Read article: Does Exclusive Content Build Customer Loyalty?
Customer Experience

Does Exclusive Content Build Customer Loyalty?

Find out if exclusive content actually drives loyalty or not.

Read article: Does Gamification Create Stronger Loyalty Programs?
Customer Experience

Does Gamification Create Stronger Loyalty Programs?

Gamification can drive engagement, but does it actually build loyalty?

Read article: How QR Codes Transform Static Marketing Into Interactive Experiences
Branding

How QR Codes Transform Static Marketing Into Interactive Experiences

Learn how brands transform static marketing into interactive experiences using strategic QR Code placement.

Read article: How To Power Your Analytics Dashboards with Insights from Bitly
Analytics

How To Power Your Analytics Dashboards with Insights from Bitly

See how Bitly data enhances analytics dashboards by integrating with your enterprise tools.

Read article: From Afterthought to Asset: Turning Geographic Data into Marketing Gold
Analytics

From Afterthought to Asset: Turning Geographic Data into Marketing Gold

To find your best customers, you should know where they are. Geographic data is the tool you need.