Posts by Luke Reynebeau

Luke Reynebeau is the VP of Customer and Retention Marketing at Bitly, where he leads the Product Marketing, Customer Marketing, and Lifecycle Marketing teams. In his role, Luke helps shape how Bitly communicates its value, builds meaningful connections with customers, and creates experiences that inspire long-term loyalty. He has built his career growing and scaling SaaS companies, with experience both working in-house and consulting with startups to help them find focus, momentum, and growth. Luke brings together storytelling, strategy, and data to drive impact while fostering a culture of creativity and collaboration. Outside of Bitly, he’s curious about the ways technology influences communication, enjoys exploring new ideas in marketing and leadership, and is always looking for fresh perspectives on how people and products connect.