The value of landing pages can’t be overstated. They provide a distraction-free environment perfect for targeted messaging, which can encourage engagement and boost conversion rates. The best part? You don’t have to jump through hoops of endless coding to create them—at least not with no-code landing page builders.
No-code solutions like Bitly Pages simplify landing page creation for marketers and small business owners by—you guessed it—eliminating the need for lengthy technical processes. Whether you want to generate leads, boost sales, or increase sign-ups, you can do so easily with these tools.
In this post, we look at eight landing page generators that streamline how you design, track, and optimize your pages.
Note: The brands and examples discussed below were found during our online research for this article.
Why no-code tools are perfect for landing page creation
Historically, if you wanted to build landing pages, you’d have to learn programming languages like Javascript, CSS, and HTML. Learning these languages is no walk in the park—it can take two to three months to learn the basics and six to nine months to become proficient enough to build functional and efficient web applications.
With no-code tools, you don’t have to spend your valuable time learning how to code. These tools are equipped with templates, drag-and-drop editors, and pre-built design elements, allowing beginners to create and design landing pages without coding or the help of a developer.
Since these tools provide pre-built editors and templates, they can significantly reduce development time—from the 24 to 80 hours it typically takes to create landing pages to just a few hours or even minutes, depending on your chosen builder. This allows you to launch, test, and optimize campaigns fast.
But that’s not all. No-code tools also allow you to scale landing page creation quickly without additional resources, potentially saving you money. After all, it only takes several clicks to create, design, and launch a landing page when you use comprehensive no-code solutions.
8 of the best no-code landing page tools
Ready to build effective landing pages regardless of your technical expertise? Here are eight of the best landing page builders to get you started:
1. Bitly Pages
With Bitly Pages, marketers, and business owners can create dynamic and compelling landing pages in minutes. You can either start with a blank slate (if you have a specific vision for your page) or choose one of our many Bitly Pages templates that allow you to create and customize your landing page with ease. If you’re looking for a solution that helps you launch campaigns quickly, this is the place to be.
Beyond simplifying landing page creation, Bitly Pages also allows you to track landing page performance. It provides key landing page analytics like page views and engagements, helping you identify which elements spark action from your target audience.
It also shows visitor locations and traffic sources, revealing where your customers are and the channels they use the most. These insights help you better understand your audience, helping you make well-informed decisions when optimizing campaigns.
As an added bonus, Bitly Pages integrates seamlessly with Bitly’s short links and QR Codes to drive even deeper engagement!
2. Typeform
Typeform helps you create engaging and interactive surveys or forms that can be embedded into your landing page. This tool is especially valuable for businesses that want to develop lead-generation landing pages or collect feedback on product launches or customer preferences.
The solution offers a wide range of templates, including marketing, product, customer success, and questionnaire templates, making it applicable to whichever landing page use cases you have in mind.
It also lets you customize your forms or surveys to better align with your brand identity and overall page needs—you can use brand colors, add graphics and animations, and, if you want to add that extra oomph to your landing page, embed videos on your form or survey.
While Typeform excels in collecting data and offering customization flexibility, it currently does not include tracking features or real-time analytics.
3. Kit (formerly ConvertKit)
If you’re running an email marketing campaign, Kit is a great tool to have in your corner, as it can help you create and personalize emails. It also offers no-code landing pages, which can serve as an extension of your emails if you want to encourage purchases or provide additional information.
Because of its email feature, Kit can be especially beneficial to creators and small businesses launching new content or products.
Since it’s primarily an email list-building solution, it doesn’t currently include landing page features like customization flexibility or broader campaign tracking.
4. Mailchimp
When people hear about Mailchimp, they immediately think of email marketing automation—rightfully so. But the platform also lets you create landing pages.
With Mailchimp, you can build basic landing pages and automatically email them to your contacts. The integration between landing pages and email marketing is valuable for small businesses, as it makes it easy for them to build mailing lists and promote offers.
Mailchimp is great for landing page creation tied to email marketing campaigns, but may not be as flexible if you need a landing page for other purposes.
5. Squarespace
Squarespace is an easy-to-use website builder that offers landing page creation functionality. The platform has a wide collection of captivating, professionally designed templates, making it suitable for businesses that want to make great impressions when promoting events or special offers.
Keep in mind that Squarespace is primarily a website builder, so it may feel a bit more complex if you’re looking for something more streamlined and focused on boosting landing page conversions.
6. Jotform
If your landing page aims to capture leads or promote seamless payments, you might need a form integration. That’s where Jotform comes in. Its drag-and-drop builder focuses on collecting data through customizable forms.
You can integrate the tool with your customer relations management (CRM) system and landing page builders (those that allow integration with JotForm). JotForm also integrates with third-party services like Google Sheets and PayPal, streamlining form submission management.
Note that JotForm doesn’t currently offer detailed performance insights, which some businesses may want to monitor their page performance.
7. Carrd
Carrd is a simple, affordable, one-page website builder. Its ease of use and cost-effectiveness—you can get landing page templates for as low as $8—make it an excellent fit for small businesses or those launching a single product.
While Carrd enables you to craft landing pages easily, it doesn’t currently provide advanced tracking and analytics capabilities for deep insights into what elements of your pages lead to conversions.
8. Unbounce
Unbounce’s drag-and-drop feature lets you create high-converting landing pages with limited to no coding skills. The tool not only provides plenty of templates for various goals and industries but also allows you to customize page designs and elements to align with your brand.
Even better, Unbounce has built-in A/B testing, which shows you how different landing page elements impact engagement. This helps you identify what resonates the most with your target audience.
Unbounce also integrates with marketing tools like Mailchimp and HubSpot, which helps you effectively manage campaigns across multiple channels and align your efforts.
While Unbounce’s features allow you to customize and optimize landing pages, not that it is one of the more expensive tools on the market.
Best practices for creating no-code landing pages
Now that you know which tools to use, how do you create high-converting no-code landing pages? Read on to find out:
Focus on simple and clear design
Create clean, user-friendly designs that streamline visitors’ journeys and encourage them to engage with your page. To do this, use simple menus and remove unnecessary links. This keeps landing page navigation straightforward and doesn’t take attention away from your call to action (CTA).
Also, find a balance between text and visuals—you don’t want to overwhelm visitors with either one. One way to do this is to only include text and visuals that align with the purpose of your landing page.
Optimize for mobile use
Many people access the internet using smartphones and tablets, it’s more than likely that they’ll use them to open your landing pages, too. So, optimize your pages for mobile for a positive user experience. To do so:
- Keep your copy short.
- Maintain white space.
- Avoid filling your page with too many visuals.
- Use layouts that adapt to small screen sizes.
- Prioritize load speed—recent research shows that sites that load in one second have a conversion rate three times higher than sites that load in five seconds.
Write effective, thoughtful CTAs
CTAs are one of the most important landing page elements since they can increase conversions by 80%. However, not just any CTA will do. You need to craft clear, action-oriented CTAs that spark engagement. Some tips to keep in mind when writing them include:
- Keep them short and straightforward.
- Use strong verbs at the start. For example, you can say, “Sign up today” or “Buy now.”
- Give visitors reasons to click them by offering incentives or mentioning your value proposition. You can say, “Sign up now for a free ebook.”
- Create a sense of urgency by including limited-time offers or using words like “now” or “today.”
- Make sure CTA buttons are visible—use a different color or a larger or varying font from the rest of your copy.
Track performance and optimize
Regularly monitor your landing pages’ performance and optimize them to increase engagement and conversion rates. For the best results, leverage landing page optimization tools that support continuous A/B testing, like Bitly. This way, you get to see how tweaking different page elements impact conversion.
With Bitly Analytics, you receive engagement data, like the total number of clicks registered and link activity for a selected period. This makes it easy to compare pages’ performance when different elements are in play.
Start building your landing pages today—no developer needed!
No-code landing page tools are every marketer’s and business owner’s best friend. They allow you to create landing pages with minimal to no coding skills and give you the freedom to customize and scale them without hiring a developer. Compare the features of each landing page builder we’ve discussed to find the best fit for your needs.
With Bitly Pages, you can create mobile-optimized landing pages for your marketing campaigns in minutes—no coding required. We not only provide customizable templates and easy-to-use design tools but also give you real-time insights into your pages’ performance, helping you better understand your customers.
Sign up for Bitly today to create compelling, trackable, no-code landing pages that drive your audience to act!
